Digital Marketing To Grow Your Business
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Digital marketing technologies are disrupting the marketing landscape. Due to some it's it's unique qualities like the reach, precision targeting, accountability, measurability and flexibility, it is superior in many ways compared to traditional marketing methods in context of Return on investment. This presentation is an overview of how digital marketing technologies can be used to grow your business by leveraging the power, reach and scale of the internet.
Digital Marketing To Grow Your Business
- 1. www.abillionpeople.com A Billion People Digital Marketing solutions to grow your business kabir@abillionpeople.com
- 2. www.abillionpeople.com How to scale your business ? Have an infinite amount of money and then follow the “Spray & Pray” approach to Marketing / Advertising OR….
- 3. www.abillionpeople.com How to scale your business ? HOW you can help them achieve their Business / personal goals REACH the RIGHT people, ENGAGE with the them about Use the money to …
- 4. www.abillionpeople.com Lets look at how Digital Marketing helps you execute the second approach…
- 5. www.abillionpeople.com Reach Digital Marketing provides you a convenient platform for un-paralleled reach
- 6. www.abillionpeople.com Who can you “Reach” ? Digital Marketing gives you the LEVER to present yourself in front of this audience More than 3.6 billion internet users worldwide More than 1.6 billion searches a day More than 1.8 billion videos views in a day More than 1.9 billion active Facebook users More than 1.2 million smartphones sold in a day More than 1.19 billion websites More than 71 billion emails sent in a day Source : http://www.internetlivestats.com/
- 7. www.abillionpeople.com Reaching the “Right” people Digital Marketing allows you to do targeting in ways that are significantly more accurate than traditional media
- 8. www.abillionpeople.com Reaching the “Right” people For example, you can target by Demographics : Gender / Age / Marital status / Location / etc Interests: Golf lover / Photography enthusiast / Movie buff / etc Professional history : Industry vertical / Industry size / Designation / Experience / Professional interests / etc Immediate need : To what problems the user is looking for solutions “right now” . Can you provide those solutions ?
- 9. www.abillionpeople.com “Engage” with right people Depending on the Product / Service & your Target audience, you could use many different mediums to communicate with your audience
- 10. www.abillionpeople.com “Engage” with right people All the following provide methods to engage with your audience using Audio / Video / Text / Image content
- 11. www.abillionpeople.com Digital Marketing results are more measurable Cost per Ad View Cost Per Click Cost Per Action Cost per Impression Cost per Acquisition Cost per Conversion Not just guesstimates, but real measurable numbers …and hundreds of more metrics Measure | Improve | Scale
- 12. www.abillionpeople.com Digital marketing management is more Flexible You don’t Spray & Pray. You can easily start/stop, A/B Test Change campaigns anytime. Coupled with better measurement capability, it becomes easier to scale a profitable campaign
- 13. www.abillionpeople.com Digital Marketing Management is more flexible Choose daily budget Choose weekly budget Choose monthly budget Start / Stop anytime Experiment with low budget, Scale when model works Measure | Improve | Scale You don’t Spray & Pray. You can easily start/stop, A/B Test Change campaigns anytime. Coupled with better measurement capability, it becomes easier to scale a profitable campaign
- 14. www.abillionpeople.com Some examples of Digital marketing communication
- 15. www.abillionpeople.com Some examples of Digital marketing communication
- 16. www.abillionpeople.com Some examples of Digital marketing communication
- 17. www.abillionpeople.com Some examples of Digital marketing communication
- 18. www.abillionpeople.com Digital marketing lets you 1.Monitor your marketing campaigns on real- time basis 2.Analyze the results on real-time basis 3.Change & improve the campaign to ensure it meets it’s goals , before you exhaust your complete budget Digital Marketing is easy to iterate & Improve & Scale Measure | Improve | Scale
- 19. www.abillionpeople.com In Summary… REACHING the RIGHT people to ENGAGE with , while EASILY being able to MONITOR and MEASURE the results / ROI and tweak campaigns. You can then easily SCALE UP on campaigns that work while discard those that don't, ensure maximum bang for the buck Digital Marketing lets you scale your business by
- 20. www.abillionpeople.com Is this You ? We can help ! kabir@abillionpeople.com