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Digital Marketing
December 2022 Examination
The company Inno-we launches a new variant of its product every three months to stay
relevant. They have their products in two categories namely Earbuds and smartwatches.
HearNow is an established brand in the earbuds market. The company is successfully
selling earbuds with the latest technology like noise cancellation and Bluetooth 5.0.
Track It is a newly launched smartwatch brand that is most affordable to
Indian Consumers. The brand has brought many innovations to its product.
Q1. The company has a plan to spend money on promotions using traditional and Modern
marketing. As a marketing consultant for Track It Brand, explain the difference between
Traditional and Modern marketing and suggest with reasons the one that the company
should undertake for their brand Track It. (10 Marks)
Ans 1.
Introduction
For an organization to run successfully requires a suitable marketing method. There can be two
kinds of marketing techniques, namely traditional and modern marketing. Companies or
organizations can use either approach to improve their marketing plan and worth and get optimal
benefits. A company requires such methods to establish goals, execute them, intend activity, and
work according to the plans appointed by
2. Q2. What are the various Digital Business factors that will impact the Business strategy of
Inno- we? (10 Marks)
Ans 2.
Introduction
For a business to function efficiently, particular aspects influence business policies. These might
likewise include digital business aspects that influence business approach. These factors consist
of the complete financial Status of the company, the required budget, and specific investments.
Business strategies also provide analytics, clouding, computing, flexibility, and participation in
social media sites. Along with the usage
Q3a. Explain various ways to promote Track It brands online. (5 Marks)
Ans 3a.
Introduction
There are various techniques to promote a product online. Online promotion consists of digitally
offered platforms. These platforms enable a large audience to collect and, thus, bring about better
product sales. These may include the
3. Q3b. Explain various types of Digital Pricing models and explain with reason one that you
will use for the Brand Track it. (5 Marks)
Ans 3b.
Introduction
Including the promotion of an item, its digital involvement, and public awareness, there are
specific digital pricing models that can be used for an item. The numerous digital rates devices
are tiered prices, pay-per-use rates, Premium rates, dynamic prices, and digital subscriptions.
These rates tools are associated with better
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