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Digital marketing involves SEO, SEM, SMM, email marketing and SMS marketing. SEO involves on-page optimization like keyword research, meta tags, titles and descriptions. It also involves off-page optimization like backlinks. Key on-page SEO tools include sitemaps, robots.txt files, Google Search Console and Google Analytics which help optimize a website and track performance. A career in digital marketing can involve roles in SEO, SMM, SEM, content writing and more with certifications available in programs like Google Academy. Freelance opportunities exist on websites like Upwork, Fiverr and Flexjobs.

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DIGITAL MARKETING • SEO-2 types –on Page & off page • SEM-Search ads,Display ads,Shopping ads,Video ads,Remarketing. • SMM-Facebook ads,Instagram ads,Linkedin Ads,Twitter Ads • EMAIL MARKETING • SMS MARKETING
SEO-ON PAGE • Keyword Research ( Google adwords –Keyword planner- keyword research) • Metatag: 3 types (white hat,Black hat,Grey hat) format –Title,Keyword,Description Title-50 to 60 characters Keyword 5 to 6 Description-160 to 180 characters If format ok-white hat Format mismatch-black hat Combination of both –grey hat
Seo on page Competitor analysis • Identify Your SEO Competitors • Evaluate Keyword Difficulty • Look For New Keyword Opportunities • Analyze On-Page Optimization & On-Site Content • Dig Into Competitor Backlink Profiles • Examine Site Structure & UX • Learn How They’re Leveraging Social Media
SEO ON PAGE…. SITEMAP GENERATOR A sitemap informs search engines if the individual pages on a site are new or up to d sitemap protocol consists of an XML file that includes the website URLs, optional e additional information for each page. Where to place your sitemap It is advisable to place the Sitemap in the root directory of the server, as well a link from the robots file.txt How to index your sitemap If you want to index the sitemap in Google, the first thing you should do to cre account in Google Search Console, where you can register the property. Th necessary to verify the profile. In the crawl and sitemaps option you can ad copying the url that contains it.
SEO ON PAGE.. ROBOTS.TXT FILE (WEBSITE WATCH MAN) A robots. txt file tells search engine crawlers which URLs the crawler can access on your site. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google. To keep a web page out of Google, block indexing with noindex or password-protect the page.
SEO ON PAGE.. • GOOGLE WEB MASTER(SEARCH CONSOLE) • Google Webmaster Tools (also known as Google Search Console), is a powerful platform that website owners can use to monitor how their site interacts with Google. • USES • Monitor your website’s performance • Watch for indexing errors. • Submit a sitemap • Perform a URL inspection. • Keep track of your links • Security and manual action
SEO ON PAGE… • GOOGLE ANALYTICS • Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.
DIGITAL MARKETING CAREER PATH SEARCH ENGINE OPTIMIZATION ( SEO) SOCIAL MEDIA MARKETING(SMM) SEARCH ENGINE MARKETING(SEM) EMAIL MARKETING SMS MARKETING CONTENT WRITING
CERTIFICATION • Google Academy for kids • Google Analytics Academy • Hubspot inbound Marketing • Bing Ads accrediation • Facebook blueprint
FREELANCER WEBSITE OPPURTUNITIES • Upwork • Fiverr • Flexjobs • Cloudpreeps • Guru

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DIGITAL MARKETING.PDF-converted.pdf

  • 1. DIGITAL MARKETING • SEO-2 types –on Page & off page • SEM-Search ads,Display ads,Shopping ads,Video ads,Remarketing. • SMM-Facebook ads,Instagram ads,Linkedin Ads,Twitter Ads • EMAIL MARKETING • SMS MARKETING
  • 2. SEO-ON PAGE • Keyword Research ( Google adwords –Keyword planner- keyword research) • Metatag: 3 types (white hat,Black hat,Grey hat) format –Title,Keyword,Description Title-50 to 60 characters Keyword 5 to 6 Description-160 to 180 characters If format ok-white hat Format mismatch-black hat Combination of both –grey hat
  • 3. Seo on page Competitor analysis • Identify Your SEO Competitors • Evaluate Keyword Difficulty • Look For New Keyword Opportunities • Analyze On-Page Optimization & On-Site Content • Dig Into Competitor Backlink Profiles • Examine Site Structure & UX • Learn How They’re Leveraging Social Media
  • 4. SEO ON PAGE…. SITEMAP GENERATOR A sitemap informs search engines if the individual pages on a site are new or up to d sitemap protocol consists of an XML file that includes the website URLs, optional e additional information for each page. Where to place your sitemap It is advisable to place the Sitemap in the root directory of the server, as well a link from the robots file.txt How to index your sitemap If you want to index the sitemap in Google, the first thing you should do to cre account in Google Search Console, where you can register the property. Th necessary to verify the profile. In the crawl and sitemaps option you can ad copying the url that contains it.
  • 5. SEO ON PAGE.. ROBOTS.TXT FILE (WEBSITE WATCH MAN) A robots. txt file tells search engine crawlers which URLs the crawler can access on your site. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google. To keep a web page out of Google, block indexing with noindex or password-protect the page.
  • 6. SEO ON PAGE.. • GOOGLE WEB MASTER(SEARCH CONSOLE) • Google Webmaster Tools (also known as Google Search Console), is a powerful platform that website owners can use to monitor how their site interacts with Google. • USES • Monitor your website’s performance • Watch for indexing errors. • Submit a sitemap • Perform a URL inspection. • Keep track of your links • Security and manual action
  • 7. SEO ON PAGE… • GOOGLE ANALYTICS • Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.
  • 8. DIGITAL MARKETING CAREER PATH SEARCH ENGINE OPTIMIZATION ( SEO) SOCIAL MEDIA MARKETING(SMM) SEARCH ENGINE MARKETING(SEM) EMAIL MARKETING SMS MARKETING CONTENT WRITING
  • 9. CERTIFICATION • Google Academy for kids • Google Analytics Academy • Hubspot inbound Marketing • Bing Ads accrediation • Facebook blueprint
  • 10. FREELANCER WEBSITE OPPURTUNITIES • Upwork • Fiverr • Flexjobs • Cloudpreeps • Guru