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Digital pantry storyboarding12-9a

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Katarina Countiss
Katarina Countiss

This 30-second commercial is targeted towards housewives watching TV at home and on smartphones. It features a woman-next-door model leaving home to go grocery shopping. As she walks and looks at her phone, she thinks about recipes, ingredients needed, and what to make for dinner. She interacts with a grocery app on her phone that sends her shopping list to her phone. This eliminates the chaos of trying to remember everything she needs. The commercial conveys ease, convenience and more leisure time through using a grocery app.

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Digital Pantry 30 sec Commercial This commercial is targeted to housewives Audience watching television at home and can be slightly edited for the companys website and for, most importantly phone entertainment, as the main target is people who have smart phones. With soft warm tones and an attractive yet, Message woman-next-door model, this commercial conveys ease, convenience and sells the idea of having more leisure time to relax and enjoy nature, while getting exactly what you and your loved ones want from the store
1 sec WOMAN LEAVES HOUSE TO GO TO THE GROCERY STORE IN CITY
1 sec ZOOM OUT TO SEE APARTMENT BUILDING. SHE CARRIES CLOTH GROCERY BAG.
1 sec SEE HER WALKING LOOKING AT PHONE
3 sec CUE VOICE OVER: WHAT WAS THAT DELICIOUS SOUP I HAD LAST WEEK
3 sec DO I HAVE FLOUR AT HOME? PRODUCTS POP UP AS SHES THINKING ABOUT THEM.
8 sec WHAT DO I NEED FOR CHOCOLATE CHIP COOKIES? WHAT KIND OF SODA DOES BRAD LIKE? WHAT AM I COOKING FOR DINNER?
2 sec SHE INTERACTS WITH APP.
2 sec EVERYTHING FLOWS INTO PHONE (ANIMATION).
2 sec SHE SMILES AS THE CHAOS DISAPPEARS, REPLACED BY HIS THUMBS UP.
1 sec WE WATCH HER CONSULT THE APP AS SHE SHOPS.
1 sec PUTTING AWAY THE GROCERIES
1 sec HER HAND REACHING UP TO FILL A GAP IN THE PRODUCTS ON THE SHELF.
4 sec Chaos Controlled. SHE FINISHES PUTTING AWAY THE GROCERIES. SHE RELAXES WITH TEA AND A SATISFIED SMILE. VOICEOVER: CHAOS, CONTROLLED. CHECK.

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Digital pantry storyboarding12-9a

  • 1. Digital Pantry 30 sec Commercial This commercial is targeted to housewives Audience watching television at home and can be slightly edited for the companys website and for, most importantly phone entertainment, as the main target is people who have smart phones. With soft warm tones and an attractive yet, Message woman-next-door model, this commercial conveys ease, convenience and sells the idea of having more leisure time to relax and enjoy nature, while getting exactly what you and your loved ones want from the store
  • 2. 1 sec WOMAN LEAVES HOUSE TO GO TO THE GROCERY STORE IN CITY
  • 3. 1 sec ZOOM OUT TO SEE APARTMENT BUILDING. SHE CARRIES CLOTH GROCERY BAG.
  • 4. 1 sec SEE HER WALKING LOOKING AT PHONE
  • 5. 3 sec CUE VOICE OVER: WHAT WAS THAT DELICIOUS SOUP I HAD LAST WEEK
  • 6. 3 sec DO I HAVE FLOUR AT HOME? PRODUCTS POP UP AS SHES THINKING ABOUT THEM.
  • 7. 8 sec WHAT DO I NEED FOR CHOCOLATE CHIP COOKIES? WHAT KIND OF SODA DOES BRAD LIKE? WHAT AM I COOKING FOR DINNER?
  • 9. 2 sec EVERYTHING FLOWS INTO PHONE (ANIMATION).
  • 10. 2 sec SHE SMILES AS THE CHAOS DISAPPEARS, REPLACED BY HIS THUMBS UP.
  • 11. 1 sec WE WATCH HER CONSULT THE APP AS SHE SHOPS.
  • 12. 1 sec PUTTING AWAY THE GROCERIES
  • 13. 1 sec HER HAND REACHING UP TO FILL A GAP IN THE PRODUCTS ON THE SHELF.
  • 14. 4 sec Chaos Controlled. SHE FINISHES PUTTING AWAY THE GROCERIES. SHE RELAXES WITH TEA AND A SATISFIED SMILE. VOICEOVER: CHAOS, CONTROLLED. CHECK.