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Digital platforms

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BLAQUE VOCATIONAL TRAINING CENTRE
BLAQUE VOCATIONAL TRAINING CENTRE

Digital platforms are environments that allow for the use of digital technology and transfer of digital media like audio and visual data. They provide flexibility for internet marketing by permitting text, graphics, and videos. Digital media can be quickly distributed to large audiences globally via platforms on the internet, overcoming geographic constraints. While digital media platforms are now ubiquitous, their effectiveness for marketing requires a strategic plan for conveying messages.

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Digital Platforms
Definition and uses. • The word digital is a term broadly used to define most things that operate electronically. Digital Platforms can therefore be described as environments that allow or enhance the use of digital technology. • These platforms are generally used to transfer, receive, manipulate, store or view digital media. • Digital media referrers to data, either audio or visual, which is created, transferred or manipulated on a digital platform. • For instance, an example of digital media is an email and if this is read on a tablet or a personal computer, then that becomes the platform for this particular media.
Digital Platforms as used in marketing. • Perhaps the greatest advantage of using digital media for internet or general marketing, is the increased amount of flexibility that it allows. • Digital platforms permit the use of not only text, but graphics and videos which have been proven to resonate in a more positive way with targeted audiences. • The creation of digital media and its subsequent distribution to the audience, is also vastly improved when various platforms are used. For instance, if a video promoting a certain product is created, it can be distributed to hundreds or even thousands of interested parties , in a matter of minutes. • Geographic constraints of marketing are also broken down since digital platforms allow various forms of media to be broadcast globally via the internet.
Utilizing Digital Platforms. • Currently, digital media platforms are almost impossible to avoid, this makes them an effective tool for conveying all sorts of messages. • However, if not used strategically, their effectiveness can be greatly diminished and it is therefore very important to have a strategic plan before embarking on the use of digital media platforms for purposes of marketing.

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Digital platforms

  • 2. Definition and uses. • The word digital is a term broadly used to define most things that operate electronically. Digital Platforms can therefore be described as environments that allow or enhance the use of digital technology. • These platforms are generally used to transfer, receive, manipulate, store or view digital media. • Digital media referrers to data, either audio or visual, which is created, transferred or manipulated on a digital platform. • For instance, an example of digital media is an email and if this is read on a tablet or a personal computer, then that becomes the platform for this particular media.
  • 3. Digital Platforms as used in marketing. • Perhaps the greatest advantage of using digital media for internet or general marketing, is the increased amount of flexibility that it allows. • Digital platforms permit the use of not only text, but graphics and videos which have been proven to resonate in a more positive way with targeted audiences. • The creation of digital media and its subsequent distribution to the audience, is also vastly improved when various platforms are used. For instance, if a video promoting a certain product is created, it can be distributed to hundreds or even thousands of interested parties , in a matter of minutes. • Geographic constraints of marketing are also broken down since digital platforms allow various forms of media to be broadcast globally via the internet.
  • 4. Utilizing Digital Platforms. • Currently, digital media platforms are almost impossible to avoid, this makes them an effective tool for conveying all sorts of messages. • However, if not used strategically, their effectiveness can be greatly diminished and it is therefore very important to have a strategic plan before embarking on the use of digital media platforms for purposes of marketing.