Digital Retail & FMCG Masterclassing - Powering Purchase with UGC
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Stackla's Andy Mallinson shares how user-generated content can help power the purchasing cycle across all marketing touchpoints.
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In todays digital landscape, animated explainer video production are incredibly effective for simplifying complex ideas and engaging audiences online. As businesses continue to work in hybrid or fully virtual setups, using video has become critical for reaching and resonating with both customers and employees. From lead generation to
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Social Samosa returns with the tenth edition of Superwomen, celebrating the women shaping the Advertising, Marketing, and Media ecosystem. Refer to the attached guidebook for answers to all your FAQs.Beyond the Basics- Scaling SME Marketing with Advanced Tactics and AI
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During this session we discussed how businesses can go a step further to enhance their marketing strategy. Following a website audit and once technical issues are fixed, businesses can review teir backlink profile, reviewing competitors, conduct keyword gap analysis and audit their own content to support an increase in organic traffic, rankings and conversions. We also looked at predictive marketing and provided a list of tools and resources businesses can access to stay ahead of the competition. Meta AI Leading the Charge in AI Advancements.docx
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Artificial Intelligence (AI) has rapidly evolved over the last few years, becoming a key driver of innovation across industries. Among the major players in this revolution, Meta (formerly Facebook) has taken center stage with its bold and pioneering AI advancements. From enhancing user experiences on social platforms to revolutionizing content moderation, Meta AI has consistently pushed the boundaries of what AI can achieve.
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Imagine you're gearing up for a big experimentmaybe it's a new feature, a pricing change, or a redesign. Youre excited, but then someone from leadership says, Wait, wont overlapping experiments mess up the results? A data scientist chimes in, CUPED will solve our sample size problem, right? Meanwhile, your team debates whether a holdout group will really help measure long-term impact. Sound familiar? These are just a few of the myths that keep teams from running more experiments, slowing down innovation and decision-making.
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Struggling to attract more customers to your restaurant? This comprehensive guide reveals powerful marketing strategies to help you stand out in the competitive food industry.
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In today's digital age, mastering online visibility is crucial for business success. This presentation provides a comprehensive overview of the core components of digital marketing, designed to empower you with the knowledge needed to thrive in the online landscape. We'll explore essential strategies, from Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising to content and social media marketing, and the foundational importance of effective web development.
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Marketo Nordic Virtual user group FEB 2025
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This presentation explores the journey of creating a personal brand built on creativity, authenticity, and collaboration. Learn how I defined my strengths, values, and professional identity to create a compelling brand message that resonates with employers, clients, and audiences. Through strategic use of Keynote and digital marketing principles, Ive developed a clear framework that positions me for growth and meaningful engagement in the digital space. Whether youre looking to refine your own brand or gain insights into the process, this presentation offers valuable takeaways for anyone looking to make a lasting impact in the digital world. "The Importance of Having a Website"
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In today's digital age, having a website is crucial for businesses, individuals, and organizations alike. This presentation highlights the key reasons why having a website is essential, including enhancing visibility, building credibility, improving customer engagement, and offering 24/7 accessibility.
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I want to showcase my ability to use Google Analytics 4 to gain valuable insights and make informed marketing decisions. As a certified user, I will demonstrate a strong understanding of Google Analytics, including setting up and structuring a property and effectively using various reporting tools and features.
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- 1. Andy Mallinson Managing Director, Stackla @andymall / @stackla Let your customers tell your story The power of User-Generated Content
- 2. 2Netgear Proposal Brand-generated content is being ignored Brands are spending more year-over-year increase in brand created content 3X For less return of all brand created content gets noticed 5% *Beckon Research
- 3. 3Netgear ProposalBrands created content for consumers Back then Consumers create content for brands But now
- 4. 4Netgear Proposal User-generated content is getting noticed of purchase decisions are peer influenced 81% Drive sales of consumers trust earned media more than owned media 92% Strengthen consumer trust *Nielsen *Forbes
- 5. 5Netgear Proposal are created every day 2.5 Billion pieces of user-generated content
- 6. 6Netgear Proposal The power of social proof 6X Customers are 6x more likely to purchase a product if the page includes pictures from social media *AdWeek
- 7. Mission: Harness social media to build excitement and engagement around London Fashion Week and drive sales. #RedIsTheNewBlack#LIVETRENDS Campaign
- 8. 8Netgear Proposal + Digital Billboards + Engaging Websites + Digital Billboards #LIVETRENDS
- 9. 9Netgear Proposal #LIVETRENDS 3.8M customers engaged using hashtag on Twitter sales uplift on featured products 75% Return on investment 11:1
- 11. 11Netgear Proposal Stackla is the UGC marketing platform of choice for the worlds leading retail & FMCG brands.
- 12. Andy Mallinson Managing Director, Stackla @andymall / @stackla In Summary - Build an authentic online presence - UGC fuels the purchase cycle - UGC can be used across all customer touchpoints at scale Thank You. Questions?