Digital Skills Authority - Become a Training Provider, Reseller or Test Centre 2020 Edition
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The document provides information about the Digital Skills Authority and its Certificate in Online Business (COB) certifications. The Digital Skills Authority offers a suite of COB certifications in areas like e-commerce, digital marketing, and business management. These certifications are delivered through classroom courses by Licensed Training Providers or through self-study online courses. The document outlines the various COB certification programs, course content, testimonials from students who have taken the courses, and opportunities for organizations to become Licensed Training Providers or Authorized Testing Centers.
Digital Skills Authority - Become a Training Provider, Reseller or Test Centre 2020 Edition
- 1. The Certificate in Online Business Series of Certifications only (V6 updated 7th August 2020) Training, Testing and Reseller Opportunities 20201
- 2. Digital Skills Authority Industrys Global Digital Skills Authority Previously called The Certificate in Online Business Founded in April 2016 / Rebrand 2020 Founder & President Deborah Collier Creator of first series of COB Certified programs 2009 Ongoing development to 2020 2 Digital Skills Authority 7th August 2020
- 3. Employment Qualifications Our First Suite: The Certificate in Online Business: COB Certified COB Certified CXO COB Certified Leader Series COB Certified Manager Series COB Certified Marketing & E-Commerce Team Series 3 Digital Skills Authority 7th August 2020
- 4. COB is Industry-Recognised Digital Skills Authority 7th August 2020 Some of the more well-known brands who take COB Certified training:- 4
- 5. COB is Industry-Recognised Digital Skills Authority 7th August 2020 5 Procter & Gamble Three (Hutchison 3G UK) House of Fraser Croatia, Delta and other Airlines Banks Historic Scotland Schneider Electric Europe & China South African Post Office Mars & Royal Canin Ministry of Education Oman LOreal Information Technology Authority - Government of Oman ABIC Huawei Loughborough University Staff Saudi Post Zain Telecom Chambers of Commerce and Stock Exchanges AXA Insurance Thales-Raytheon Ernst & Young Some of the more well-known brands who take COB Certified training:-
- 6. and more Digital Skills Authority 7th August 20206
- 7. Digital Skills Authority 7th August 20207 New Shorter Certifications Courses Sub-sets of our Manager Programs E-Commerce Sales Specific COB Certified Web Merchandiser COB Certified Category Manager COB Certified Marketplace Trader E-Business, Marketing & Commerce COB Certified Content Strategist Marketing COB Certified Marketing Executive
- 8. Digital Skills Authority 7th August 20208 NEW Annual Digital Skills Authority Conference with a strategic board member certification. Hosted Exclusively by Digital Skills Authority Licensed Training Partners can earn referral fees FREE Certification offered exclusively by Digital Skills E-Learning platform Enforces Ethics at Heart of our Certifications For members of the public and media Supports awareness of our brand and certifications
- 9. What is COB? The Certificate in Online Business Digital Skills Authoritys core suite of certifications in Digital Business Provides industry- recognised business qualifications digital business e-commerce digital marketing Digital Skills Authority 7th August 2020 9
- 10. Practical Courses Increase multi-channel sales using the Internet Increase efficiency, reduce costs and enhance reputation Maximise ROI (Return- on-Investment) Enable organisations of all sizes (including start- ups to plan carefully for online business) Digital Skills Authority 7th August 2020 10
- 11. Enabling Effective Teams Installs collaborative working and greater communication among teams Encourages and enable teams by delivering a broader vision of their business, and other organisations Bridges the gap between IT and business Engages and maximise supplier relationships Digital Skills Authority 7th August 2020 11
- 12. Modes of Learning Classroom E-Learning Blended Self-Study Box Sets E-Learning + Printed Books Digital Skills Authority 7th August 2020 12
- 13. Classroom Certification Courses Digital Skills Authority 7th August 2020 - Developed by leading experts and practitioners - Delivered by 'Licensed Training Providers - Deliver consultative classroom course - Invigilate exam during final course day - Authorised Testing Centres - Universities, Institutes and government organisations such as British Institute - invigilate repeat (and post e-learning exams around the globe). - Digital Skills Authority also offers Secure Live Online Exams with Webcam 13
- 14. What do we offer? Licensed Training Provider Licenses Globally To credible training and other* organisations License to deliver high-quality consultative classroom courses Public courses and on-site Accreditation COB Exam Council Sets, marks and issues exams Trainer Academy Accredited COB Certified Trainer Program E-Learning Courses Bulk and Reseller Licenses Other Strategic E-Learning Partnerships E-Learning audience do NOT compete with classroom audience Digital Skills Authority 7th August 2020 14
- 15. Our Core Certifications - Industry developed - Industry recognised - Developed by experts Digital Skills Authority 7th August 2020 COB Certified E-Business Manager COB Certified E-Commerce Manager COB Certified Digital Marketing Manager 15
- 16. Leader Certifications Digital Skills Authority 7th August 2020 16 The COB Certified Manager Certifications, are a pre-requisite to the Leader Certifications. The Manager Certifications have been accoladed by Leaders and teams from well-known organisations around the globe.
- 17. 6-Shorter Qualification Courses within our Manager Programs New Shorter Certifications Courses E-Commerce Sales Specific COB Certified Web Merchandiser COB Certified Category Manager COB Certified Marketplace Trader E-Business, Marketing & Commerce COB Certified Content Strategist Marketing COB Certified Marketing Executive 17 Digital Skills Authority 7th August 2020
- 18. Future Certification Programs More certifications for individuals to come Upcoming certifications for businesses / organisations Best-practice Global standard / Kite mark Digital Skills Authority 7th August 2020 18
- 19. COB Certified Highlights Digital Skills Authority 7th August 2020 Well-established and perfected since 2008 First-class reputation Excellent testimonials from blue-chip organisations, governments, and SMEs Global audience Powerful actionable insights, enabling teams, high- quality Delivers value to employees and organisations Increase sales and efficiency Enhance reputation and branding Reduce waste and overall costs Partner testing centres include the British Council, universities and institutes globally 19
- 20. COB Certified E-Business Manager 5-day E-Business Management Course E-Learning or Self-Study Course Box Set Audience: Business Owners Portal/Intranet managers/Directors Digital marketing managers/Directors Web and e-commerce managers/Directors Directors/ Heads of Online Digital Skills Authority 7th August 2020 20
- 21. Sample Classroom Testimonial "The experience I had of the COB Certified E-Business Manager Program was remarkable, and very fulfilling. Being introduced to the world of E- Business was worth the investment. The e-business strategy and planning elements were particularly interesting, as it required a shift in mind-set from the traditional strategy management planning. I recommend this course, as it not only taps into the commerce element, but also on how efficiency can be achieved through automation". Portia Matsena, then Acting General Manager Commercial, South African Post Office Digital Skills Authority 7th August 2020 21
- 22. Sample ClassroomTestimonial The trainer really brings 'talks that walk' with useful and actionable insights. Being an active listener the course was interactive and creative, which helps to participate and remember things. I encourage anyone, from beginners to experts, to attend COB courses. It refreshed my memory on risk management, legal aspects of ecommerce and also key site design and ergonomy how to". Christophe Ferrasse, then Global E- Business Leader, Royal Canin - A Mars Company Digital Skills Authority 7th August 2020 22
- 23. Course Content E-Business Strategy, Planning & Management E-Commerce Planning Content Strategy & Customer Experience Online Marketing and Branding COB Certification - Review, Exercises and Exam Read Full Course Information Digital Skills Authority 7th August 2020 23
- 24. COB Certified E-Commerce Manager 5-day E-Commerce Classroom Program E-Learning or Self-Study Course Box Set Audience: E-Commerce and Multi-Channel Store Owners and Managers Heads of E-Commerce and Online E-Commerce Teams Web Merchandisers Business Development Managers Digital Skills Authority 7th August 2020 24
- 25. Sample ClassroomTestimonial "I attended the COB Certified E- Commerce Manager course in April 2014, The week-long training was an enjoyable and very informative experience which I would highly recommend to anyone who works in the field of eCommerce". Elisa Pogliano, E- Commerce Leader Procter & Gamble UK & Ireland (Now Director Omni-Channel at Mattel) Digital Skills Authority 7th August 2020 25
- 26. Sample Classroom Testimonial "Overall I found the COB Certified E- Commerce Manager Program to be very useful to me and the two other members of my team who attended with me..."Jacqueline Harper Director Online "I would recommend the course for someone who is looking for a complete high-level view of E- Commerce, the course content is extensive within the 5 days so it will equip you well for the future, whether it be your own business or in your workplace..." Chris Chapman then Online Commercial Performance Manager, Hutchison 3G Digital Skills Authority 7th August 2020 26
- 27. Course Content E-Commerce Planning Web Content Strategy and Customer Experience Online Marketing for Retailers Web Merchandising for Optimum Sales COB Certification - Review, Exercises and ExamRead Full Course Information Digital Skills Authority 7th August 2020 27
- 28. COB Certified Digital Marketing Manager 5-Day Digital Marketing Manager Program Upcoming E-Learning with Live Online Webinars Audience: Digital Marketing Managers and Directors Marketing Department Directors and Teams Heads of Online Business Owners Digital Skills Authority 7th August 2020 28
- 29. Sample Classroom Testimonial "I will strongly recommend anyone who would like to improve his/her skills in planning for digital marketing to attend the COB Certified Digital Marketing Manager course because they will get step by step learning of the process and strategies. It will definitely add new skills to them". Naema Alibimani, Portal Marketing Team Oman Ministry of Education Ministry of Education Sultanate of Oman Digital Skills Authority 7th August 2020 29
- 30. Course Content Digital Marketing & Advertising Strategy, Email Marketing, SEO and Emerging Technologies Web Content Strategy and Customer Experience Pay-Per-Click Advertising Social Media Marketing and Networking COB Certification - Review, Exercises and ExamRead Full Course Information Digital Skills Authority 7th August 2020 30
- 31. Authorised Testing Centres (ATPs) Digital Skills Authority 7th August 2020 View Full List of Authorised Testing Centres Or visit COBCertified.com 31
- 32. Partner Opportunities Become a COB Certified Licensed Training Provider (LTP) Become a COB Certified Authorised Testing Centre (ATC) E-Learning License Reseller Digital Skills Authority 7th August 2020 32
- 33. Who Can Apply for Partnership?* Digital Skills Authority 7th August 2020 Universities or professional institutes (LTP or ATC) Chambers of commerce (LTP or ATC) Specialist government organisations (LTP or ATC) Large and very established training organisations (LTP only) Large well-known international consulting or professional service firms (LTP only) Large established advertising, marketing or tech firms (LTP only) Banks (with trainers provision option) (LTP only) 33
- 34. Join our COB Certified Licensed Training Provider (LTP) Network Become a Licensed Training Provider Digital Skills Authority 7th August 2020 34
- 35. Why Become a Licensed Training Provider? Additional revenue stream Cross-sell / Upsell Additional credibility - Enhance your reputation Be part of a global standard Authorised Training Provider Accreditation (is a stamp of quality) Digital Skills Authority 7th August 2020 35
- 36. How do we support you? One-to-One Strategic Counsel from Our Regional Leader (EVP) Course marketing, selling and operational advice Training of your trainers Enhanced training program for territory E.g. Relevant social media network training Ongoing support from our team Annual partner conferences Attend, learn, discuss, feedback, network Digital Skills Authority 7th August 2020 36
- 37. What marketing do we do? Press Announcement in Territory, State or Region Listing on our global web site Listing on our relevant multi-lingual site Announce your COB Certified public courses on social media Brand Guidelines and Marketing Pack Digital Skills Authority 7th August 2020 37
- 38. Our Own COB Initiatives Help You Digital Skills Authority 7th August 2020 38 COB Branding, PR and Web Site Localisation Plans Support You Income from Licensing Helps us with Regional and Multi-Lingual COB brand PR /Marketing in the countries of Licensed Training Partners Launch and run our own localised multi-lingual COB brand and certification site in your audience language audience relevant articles, news and job postings Licensed Training Partner, course and trainer listing
- 39. How much can an LTP make? A COB Licensed Training Provider could generate $430,000 revenue from eight public courses with 8 delegates and from $26,000 on an on-site course Additional sales revenue from cross-sell and up-sell of own services / products Additional long-term customers Digital Skills Authority 7th August 2020 39
- 40. Sample Calculation Digital Skills Authority 7th August 2020 One License One Track 8 Public Courses Delivered 12 Delegates Per Course 5 On-Site Courses Per Year TOTAL PROFIT = $615K USD Contact Us Request Our Helpful Revenue, Costs and Profits Calculator 40
- 41. COB Licensed Training Provider Costs Digital Skills Authority 7th August 2020 COB License Fees Trainer Accreditation Fees Hire already accredited or train own experts One off fee per trainer Official Training Materials & Exam Packs Delegate Exam Administration / Accreditation Own Trainer and Venue Fees Certificate in Online Business Official Training Team may be available for some LTPs Own Marketing Fees 41
- 42. Option 1 - Unlimited Delegate License Option 2 Pay-Per-Use Licensing Options42 Digital Skills Authority 7th August 2020
- 43. Option 1 - Unlimited Delegate License Digital Skills Authority 7th August 2020 Annual License Fee English Language (Per territory or state depending on location) in US Dollars From $60K One Track From $92K E-Commerce + E-Business From $120K E-Commerce + Digital Marketing From $120K E-Business + Digital Marketing From $145K All three tracks Add $20K per Track Non-English Language Fees subject to 20% VAT in EU Trainer Accreditation Fee* Optional One off fee per trainer Fee depends on location, numbers and delivery Trainer accreditation and training takes place in English Official materials multi-lingual options available for multi-lingual course delivery VAT added depending on location. 43
- 44. Accredited COB Certified Trainers Employ existing or freelance trainers Get your own trainers accredited* (Fee charged) Trainer training and certification - One-off fee COB Certified Accredited Trainer Training and Ongoing Support Trainers and provider/centre certified by The Certificate in Online Business Download Accredited COB Certified Trainer Guide (PDF 799KB) Digital Skills Authority 7th August 2020 44
- 45. Official Training Materials & Exam Packs Student Books and Exam Each student course pack includes 6 A4 Study/Workbooks + 1 Classroom exclusive presentation books Access to downloadable templates Examination Papers + Marking + Certification Optional COB branded student gifts/extras Special Price with Unlimited License Option 贈7,500 including VAT per 12 packs Student Course Packs & Template Access Exam papers Exam administration, marketing accreditation Exams are invigilated by Licensed Training Provider on last day of course Digital Skills Authority 7th August 2020 Sample Course Books 45
- 46. Option 2 Pay-Per-Use Test the market with agreed minimum number of courses Commit to agreed minimum of delegates Can switch to Unlimited Licensing Option or Extend Pay-Per-Use Commitment Fixed Fee Per Delegate includes: License Fee Delegate training book packs and exam papers Our exam administration, marking and accreditation fees Excludes Accredited COB Certified Trainer Fees 46 Digital Skills Authority 7th August 2020 About What does it include?
- 47. Profit Calculator Digital Skills Authority 7th August 2020 Discover your Revenue Costs Profit Contact us for a helpful calculator and one-to- one consultation with a COB Regional Leader View final slide for contact details. 47
- 48. Become a COB Certified Authorised Testing Centre (ATC) Authorised Testing Centres Digital Skills Authority 7th August 2020 48
- 49. What is COB Certified? Digital Skills Authority 7th August 2020 COB (Certificate in Online Business) brands founded in 2008 and established by Deborah Collier COB Certified series developed by leading industry experts Globally recognised by leading well-known brands and governments around the globe 49
- 50. COB Certified Exams Where? Digital Skills Authority 7th August 2020 Any new COB Certified Licensed Training Providers (LTP) As part of on-site or public course Authorised Testing Centres (ATP) invigilate Exam retakes Self-study and e-learning course exams ATPs do NOT mark the exams ATPs do NOT issue COB Certified qualifications 50
- 51. Authorised Testing Centres (ATC) Digital Skills Authority 7th August 2020 Invigilate COB Certified exams Customers purchasing COB Certified Self-Study Course Box Sets Customers subscribing to E-Learning only editions Customers retaking COB exams (All) 51
- 52. Benefits of Becoming an ATC Additional revenue Payment received direct from student Your standard invigilation fees Association with COB brand Advertisement ATCs Listed on The Certificate in Online Business web site Digital Skills Authority 7th August 2020 52
- 53. Exam booking Exam administration COB ATC responsibilities What does the ATC earn? The Exam Process (ATCs Only) Digital Skills Authority 7th August 2020 53
- 54. Step 1: Administration Fees Digital Skills Authority 7th August 2020 Student or Sponsor Pays Exam Administration Fees COB students details registered with COB Certified Examination Council Authorised Testing Centre (ATC) details Unique Candidate number Booking Authorisation code 54
- 55. Step 2: Invigilation / Exam Booking Digital Skills Authority 7th August 2020 Student or Sponsor Pays Exam Invigilation Fees Books and Invigilates Exam Requests Papers Provides Exam Papers 55
- 56. ATC Responsibilities During Exam Digital Skills Authority 7th August 2020 Welcome and ensure examinee comfort Optional: Provide refreshments Read exam rules to examinee Provide professional presence during exams Ensure rules are adhered to during exams Maintain fairness and integrity Time the exams 1hr 30 Part A 15-30 Minute break 1hr 30 Part B Lunch break 1hr 30 Part C (for dual certification exams only) 56
- 57. Step 3: Accreditation Digital Skills Authority 7th August 2020 Couriers Completed Exam Papers Marks Exams / Issues Results and Certificate (if passed) 57
- 58. What Does ATP Earn? Digital Skills Authority 7th August 2020 Invigilation fees are set by the ATC Fees are competitive around the globe Ranging on average 贈50 - 贈200 for single certification Invigilation fees include completed paper courier fees to COB Council 58
- 59. Sell or Give E-Learning Licenses Digital Skills Authority 7th August 2020 59
- 60. Multi-Lingual E-Learning Digital Skills Authority 7th August 2020 Tracks COB Certified E-Commerce Manager COB Certified E-Business Manager COB Certified E-Commerce + E-Business Manager COB Certified Digital Marketing Manager Combined Live Online + E-Learning - Upcoming Languages English Upcoming Multi-Lingual 60
- 61. High-Volume Multi-User Licenses Digital Skills Authority 7th August 2020 Carefully selected reseller partners, for example Banks Large educational institutions Buy discounted high-volume user licenses for COB Certified e-learning courses Sell individual licenses or Offer e-learning licenses free to new or existing customers Bank business customers 61
- 62. Download E-Learning Guide Download E- Learning Guide (PDF 1.7MB) Visit our brand site COBCertified.com Visit Digital Skills Authority Digitalskillsauthority. org Digital Skills Authority 7th August 2020 62
- 63. Contact us for further information Deborah Collier President & Chief Information / Marketing Officer Digital Skills Authority Digitalskillsauthority.org COBCertified.com Phone: 01753 362 654 International +44 1753 362 654 63 Digital Skills Authority 7th August 2020
Editor's Notes
- #5: MORE VISUAL = logos of brands + have just after that : What our customers say about us (testmonials of senior people at great brands)