際際滷

際際滷Share a Scribd company logo
Using Digital Tools
to Bring Added
Value to Events
Gary Schwake, President & Co-Founder
Virtual Event Bags
Virtual Event Bags provides Event Organizers an online
software platform that more efficiently delivers Sponsor and
Event-related content to Attendees
FAST FACTS
 Founded 2010
 Over 1,000 events using the platform
 Endurance & sporting events, festivals, conferences, trade shows, etc
If events in your market ask for content
from local businesses, how do you
provide it?
QUICK POLL #1
 Printed coupons / goody bags
 Email newsletters
 Link to website
 We dont have a program
 We dont get asked
How you deliver event-related
content may also depend on ...
When do you deliver sponsor and
event-related content to attendees?
Before During After
What tools do you use to deliver
sponsor and event-related content?
Mobile App
QR Codes
Email
Social Media
Event Bag
Website
What is the Attendee Experience?
1
Confusing Disconnected Redundant
What is the Sponsor Experience?
2
Inflexible Expensive Opaque
What is the Event Organizer Experience?
3
Complex Inefficient Wasteful
Virtual Event Bag
Attendees access content before, during and after the
event across multiple devices
Before
During
After
Create Share Report
Create Invite Track Create Manage
Upload Invite Website Social
3
Share
Review Share Discuss RetainReport
Does your Commission/CVB market
your destination and/or events directly
to visitors?
QUICK POLL #2
 Yes
 No
 Not now, but plan to do so
Value Added
Benefit for
Landmark Events
Program for
Smaller Events &
Tournaments
Build Marketing
List With Integrity
Practical Applications for
Sports Commissions and
Visitors Bureaus
Questions Welcome!
e: gary@virtualeventbags.com
p: 704-413-6907
w: VirtualEventBags.com
t: @virtualeventbag

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Digital Tools for Sports Commissions and CVBs

  • 1. Using Digital Tools to Bring Added Value to Events Gary Schwake, President & Co-Founder Virtual Event Bags
  • 2. Virtual Event Bags provides Event Organizers an online software platform that more efficiently delivers Sponsor and Event-related content to Attendees FAST FACTS Founded 2010 Over 1,000 events using the platform Endurance & sporting events, festivals, conferences, trade shows, etc
  • 3. If events in your market ask for content from local businesses, how do you provide it? QUICK POLL #1 Printed coupons / goody bags Email newsletters Link to website We dont have a program We dont get asked
  • 4. How you deliver event-related content may also depend on ...
  • 5. When do you deliver sponsor and event-related content to attendees? Before During After
  • 6. What tools do you use to deliver sponsor and event-related content? Mobile App QR Codes Email Social Media Event Bag Website
  • 7. What is the Attendee Experience? 1 Confusing Disconnected Redundant
  • 8. What is the Sponsor Experience? 2 Inflexible Expensive Opaque
  • 9. What is the Event Organizer Experience? 3 Complex Inefficient Wasteful
  • 10. Virtual Event Bag Attendees access content before, during and after the event across multiple devices Before During After
  • 12. Create Invite Track Create Manage
  • 13. Upload Invite Website Social 3 Share
  • 14. Review Share Discuss RetainReport
  • 15. Does your Commission/CVB market your destination and/or events directly to visitors? QUICK POLL #2 Yes No Not now, but plan to do so
  • 16. Value Added Benefit for Landmark Events Program for Smaller Events & Tournaments Build Marketing List With Integrity Practical Applications for Sports Commissions and Visitors Bureaus
  • 17. Questions Welcome! e: gary@virtualeventbags.com p: 704-413-6907 w: VirtualEventBags.com t: @virtualeventbag