Digital Touism Think Tank Presentation
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This document describes the reach and influence of the travel blog Everything-Everywhere.com, which has over 100,000 monthly blog visitors, 250,000 monthly pageviews, and large social media followings. It notes that travel blogs are becoming one of the top sources of travel information for many travelers, ahead of traditional media. Advertising with influential travel blogs like Everything-Everywhere provides greater engagement and interaction at a much lower cost than print magazines.
Digital Touism Think Tank Presentation
- 5. ï‚¡ 100,000 Monthly Blog Visitors ï‚¡ 250,000 Monthly Pageviews ï‚¡ 113,000 Twitter Followers/Twitter Verified ï‚¡ 50,000 Facebook Fans ï‚¡ 20,000 Email/RSS Subscribers ï‚¡ Time Magazine Top 25 Blogs of 2010 (First Travel Blog Ever) ï‚¡ Lowell Thomas Award Winner
- 6. ï‚¡ Authenticity ï‚¡ Real Time Sharing and Storytelling ï‚¡ Personality ï‚¡ Interaction and Engagement ï‚¡ Compelling Meta Story ï‚¡ Global Audience
- 7. ï‚¡ UNWTO report shows 33% of US travelers going to Europe cite travel blogs as a part of their trip planning. ï‚¡ Only 10% less than traditional travel media. ï‚¡ Up from 0% 5 years ago. Fastest growing source of information for travelers.
- 8. ï‚¡ 2011 World Travel Market industry report shows social media and blogging are considered the #1 and #2 online marketing vehicles for travel, ahead of pay per click and video.
- 9. ï‚¡ 2011 Google report shows 24% of personal travelers and 40% of business travelers have read a travel blog in the last 6 months.
- 10. Major Print Travel Magazine ï‚¡ Overhead: Amazingly High ï‚¡ Cost ~$100,000 Full Page Ad ï‚¡ 1 Page Is Less Than 1% Of A Single Issue ï‚¡ Circulation ~800-900,000 ï‚¡ Actual Ad Views: Unknown ï‚¡ Time Spent on Ads: Unknown (page flip) ï‚¡ Interactivity: None
- 11. Gary ï‚¡ Overhead: Lives Out of a Bag ï‚¡ $100,000 Can Fund An Entire Year ï‚¡ Creative Message Delivery ï‚¡ Loyal, Global Audience ï‚¡ Interactive and Personal ï‚¡ Can Click and Take Instant Action ï‚¡ Can Act Quickly
- 12. ï‚¡ Incredibly Low Overhead ï‚¡ Cost per Reader is 10-100x Greater Than Print ï‚¡ Growing Audience ï‚¡ Real Time Interaction ï‚¡ Lifestyle Brand Association ï‚¡ Marketing Opportunities Beyond Traditional Publications