Digital transformation
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Digital transformation involves reinventing companies and products around people rather than technology for its own sake. It requires taking a long-term approach with a clear vision or "Northern Star" to guide decisions. Quick wins can generate momentum but sustainability requires mainstreaming digital strategies within the organization. Beyond user interfaces, digital transformation means rethinking underlying processes to improve customer experiences across channels. New business models may be needed to avoid disruption, such as those adopted by startups. Most importantly, people must be placed at the center of any transformation efforts.
Digital transformation
- 1. Digital Transformation Climbing the staircase of Giorgos Gavriil
- 3. Digital Transformation is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they`re doing it TO PARAPHRASE DANIEL ARIELY
- 4. If you can`t explain it simply, you don`t understand it well enough* THE TRUTH IS * Albert Einstein
- 5. 5 indications that you are doing it wrong
- 6. #1 : FEATURE CREEP Our product should have this, this and this feature
- 7. #2: COPY WITHOUT DISCRIMINATION Look at this nice feature that the competition has. Let`s build it too!
- 8. #3: HIPPO EFFECT The boss says that this feature is a killer
- 9. #4: OVER-OPTIMISTIC ROADMAP NO MVP Sh$%t, we can`t make the deadline, let`s phase out the most important features that will take the longer to implement
- 10. #5: TECHNOLOGY AS AN INNOVATION CUSHION Chatbots are so hot right now, let`s build one, anything, as long as we launch it first!
- 11. Managing successfully your digital touchpoints FLOOR 1
- 13. Find your Northern Star It has to be: Big Bold Expansive Future-proof TOWARDS A VISION
- 14. `Lyft was founded nearly six years ago with the mission to improve people's lives through the world's best transportation. Our vision was to reinvent cities around people, not cars.` Melissa Waters, VP, Marketing, Lyft Forbes, July 2018
- 15. Airbnb's mission is to help create a world where you can belong anywhere and where people can live in a place, instead of just traveling to it.
- 16. AIM FOR A QUICK WIN TO GAIN MOMENTUM Start small but choose wisely your first project.
- 17. Design and Digital is not a hippie dream
- 18. THE GOAL To generate business value for the company, not simply create some generic good experience. BUT there is alignment: only when you create value for the customer, you can generate business value
- 19. MAKE IT MAINSTREAM IN THE ORG Digital factory instead of innovation lab
- 21. Start centralized Educate & streamline Decentralize touchpoints for scale, keep strategy @ the core MY RECIPE
- 22. Policies Standards 2 IMPORTANT INGREDIENTS FOR A SUCCESSFUL DIGITAL STRATEGY + Reference: Managing Chaos, Digital Governance by Design
- 23. INDICATIVE POLICIES` CHECKLIST Accessibility Domain names Languages & localizations Hyperlinks & hyperlinking Intellectual property Privacy Security Social media Web records management
- 24. INDICATIVE STANDARDS CHECKLIST Design standards (design system, motion guide, iconography etc) Editorial standards (how writes content, who approves, tone of voice guidelines etc) Publishing and development Standards Network & infrastructure standards
- 25. Digitizing below the line of visibility FLOOR 2
- 26. OVERCOME THE PRODUCT SILOS Think of customer journeys, not channels
- 28. MORE THAN THE UI Start thinking about processes that affect the experience
- 29. PERSONAL EXAMPLE FROM MOBILE CARRIER WHEN YOUR DATA IS 80% FINISHED YOU GET A NOTIFICATION BRAND LOVE + = THEORETICALLY
- 30. PERSONAL EXAMPLE FROM MOBILE CARRIER WHEN YOUR DATA IS 80% FINISHED NOTIFICATION TAKES INTO ACCOUNT ONLY THE BASIC PACKAGE AND NOT WHEN THE PACKAGE IS RENEWED TOO LATE, THANKS FOR NOTHING ! OR CHILL MAN, I STILL HAVE 1GB UNTIL TOMORROW! + = IN PRACTISE
- 32. A RECIPE FOR SERVICE DESIGN Reference: A guide to service blueprint by Adaptive Path
- 33. CHECKLIST SIMPLIFY PROCESSES & PRODUCTS AUTOMATE PROCEDURES & NON- ADDED VALUE PROCESSES DEFINE PERFORMANCE KPIs
- 35. THE TRAPPINGS OF THE INNOVATOR`S DILEMMA By that point, the larger company is too far behind, and the startup eventually dominates. Established firms do not want to disrupt their existing customer relationship. Startups take up the challenge. Over time, they learn enough to create a strong product that takes away its larger rival`s customers.
- 36. BUSINESS MODEL MAP FOR THE NEW ECONOMY Reference: WTF?: What's the Future and Why It's Up to Us
- 37. UBER MODEL MAP
- 38. ULTIMATE GOAL Foster a culture of experimentation where mistakes are a way to learn
- 39. PROJECT PORTFOLIO STRATEGIC RESEARCH PROJECTS INCUBATOR PROJECTS IMPLEMENTATION PROJECTS Reference: This is service design doing