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Digital transformation
How’s it going?
© 2017 Visceral Business Ltd. www.visceralbusiness.com

Digital Transformation
 
Let’s break it down…
1. Digital
Technological enablement through wiﬁ, data and code
2. Transformation
Radical change
Sometimes the ﬁrst word in this phrase gets more attention than the second one,no?

A shorthand for
Engaged people
not rigid process
Networked
not industrial
Always-on invention and learning informed by data,
not fixed, departmentalised management
Real-time and dynamic
not Gant charts Compound value
not just ROI
Purposeful core and iterative organisation
not pushing out product regardless

A shorthand for
Mostly, it’s just an effective and
intelligent way of doing things
digitally to deliver value.
These attributes
describe what I
would call a
‘visceral business’.
Some people describe
this as peer-2-peer
organisation.

A shorthand for
Mostly, it’s just an effective and
intelligent way of doing things
digitally to deliver value.
API-enabled culture
Interaction
governance
Digital corporate
capability
Rich media, 
measurable impact
Value-led reasons
to engage
These attributes
describe what I
would call a
‘visceral business’.
Some people describe
this as peer-2-peer
organisation.

Effective digital strategies
improve organisational capability
by blending human smarts
and technology together well
to do things better. 
(whilst staying true to a core purpose)

So, to transform well,
an organisation has to be clear about
its purpose and what it wants to do. 
because that will allow it to effectively change how it does it.

Many organisations don’t start there
(because the world today is very VUCA*)
 
* Volatile, uncertain, complex and ambiguous

because the world today is very VUCA*
 
They’re not calibrated around the networked
smarts of their people and data

because the world today is very VUCA*
 
They’re not calibrated around the networked
smarts of their people and data
Maybe something’s not quite working with that.
hanging

With digital transformation
Interaction changes everything

Towards alpha organisation
Interaction is a new fuel
all this improves the business model

Who’s engaged in our
business? Staff,
stakeholders, customers
What’s being
delivered? What data
do we have on it?
Understanding
delivery needs
and interactions
Modelling digital
business - processes
costs and innovations
Towards alpha organisation
Interaction is a new fuel

Effective digital strategies are
interconnected
Digital business design
Insight and innovation
Digital vision
Enterprise architecture
Brand communications
Audience engagement
CRM
User experience design
Process mapping
Community development
Product and service design
Network analysis
Data development/analytics
Skills development
Mentoring and training
Core purpose
Operational mission
Brand values
Data strategy

And every organisation, by nature, is
different 
• operating context
• market drivers
• product cycle
• required resources
• competitive point of difference
• commercial and cultural value
Smart organisations play to their strengths and calibrate their digital strategy accordingly

Basically, we have a long way to go 

Coming up…
AI
Smart sensors
and networks
Machine-readable
data

Coming up…
AI
Smart sensors
and networks
Machine-readable
data
…plus the potential digital capability
of your people and being able to access
your own data. 
Both are going to be key in powering effective
digital transformation and innovation.

So if you’re not sure where to go next…
Why not talk to us about developing the digital
business potential of your organisation?
Visceral Business can provide:
• Digital business planning
• Research and insight
• Digital innovation workshops
• Service design
• Data and digital skills training
• Community moderation and facilitation
• Governance design
Contact us for more information
anne@visceralbusiness.com
+44 07770 877553

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