Digital transformation in the Pharma Industry
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The document discusses digital transformation in the pharmaceutical industry. It defines digital transformation as the transformation of business by revamping business strategy, models, marketing, IT, HR, R&D, production, logistics and other functions. It then discusses assessing a company's digital maturity using a Digital Quotient benchmark across strategy, capabilities, culture and organization. An example of marketing transformation using a mobile app for healthcare professionals is also provided.
Digital transformation in the Pharma Industry
- 1. I am Maria Alexandri a strategic digital marketer and a fan of change. 1
- 2. Digital Transformation in the Pharma Industry
- 4. The worlds most valuable brands of 2018 4
- 5. The aforementioned top five brands are all focused on technology, but its important to recognize that this is also a part of a much wider trend. 5
- 7. 7 DT is the transformation of Business by revamping Business Strategy Business Models Marketing IT HR R&D Production Logistics Other Business functions
- 8. 8 DT is the transformation of Business by revamping
- 9. 9 DT is the transformation of Business by revamping
- 10. 10 DT is the transformation of Business by revamping
- 11. 11 DT is the transformation of Business by revamping
- 12. 12 DT is the transformation of Business by revamping
- 13. 13 DT is the transformation of Business by revamping
- 14. 14 DT is the transformation of Business by revamping
- 15. 15 DT is the transformation of Business by revamping
- 17. Amazon.com acquires online pharmacy company 17
- 19. 9% Market value loss 1 hour What?! 13 bn $ Thats a lot of money 19
- 20. How to assess our companys Digital maturity? 4 20 Or what constitutes our companys Digital Quotient?
- 21. The Digital Quotient benchmarking assessment measures maturity across 4 categories and 18 management practices 21
- 22. Digital Quotient Strategy Bold,long term orientation Linked to business strategy Centered on customer needs Capabilities Connectivity Content Customer experience Data-driven decision making Automation IT architecture 22 Culture Risk appetite Speed/agility Test and learn Internal collaboration External orientation Organization Roles and responsibilities Talent and leadership Governance Digital investment
- 23. Digital maturity varies significantly per sector 23
- 24. 24 Ideas DT meetings-workshops focused on each business function Invite companies(beyond pharma?) that excel in transforming a particular function
- 25. Mob App for HCP email & mobile collection 25 Double Opt-in Enhanced brand building 100% GDPR compliant Marketing Transformation Example
- 26. Thanks! You can find me at https://www.linkedin.com/in/alexandrimaria/ Any questions