Digital Transformation Mobility and Automotive
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Keynote on digital transformation with a focus on automotive & mobility for AKKA Technologies Benelux.
Digital Transformation Mobility and Automotive
- 1. INTRODUCTION DIGITAL TRANSFORMATION AKKA TECHNOLOGIES - 09/03/2020
- 2. 2 Hi Im Aitor Somers Senior advisor LinkedIn: @aitorsomers aitor.somers@scopernia.com
- 3. TRANSFORM WHAT WE DO OUR ACTIVITIES We help you transform and cope with (digital) disruptions in society and your industry INNOVATE We help you achieve a culture of continuous innovation that is fast, agile, effective and ef鍖cient. GROW Progress is the real pro鍖t. We strive for growth of people, society, your industry and your company
- 4. WHAT WE DO SUPERCHANGE SEE MODEL UNDERSTAND PLAN ENABLE RUN SEE THE CHANGE UNDERSTAND THE IMPACT PLAN FOR THE FUTURE ENABLE YOUR ORGANISATION FOR CHANGE RUN THE CHANGE DISRUPTIONS IN YOUR INDUSTRY AND SOCIETY
- 5. 5 20192014 SOLD IN +55 COUNTRIES 2018 2020 THOUGHT LEADING BOOKS
- 6. CONTENT UNDERSTAND DTM01 PRODUCT & BUSINESS MODEL03 ORGANIZATION05 MARKET & COMPETITION02 CLIENT RELATION04 SUPER CHANGE MODEL06
- 8. What do these 4 have in common?
- 9. 9 1995+ Music Photography Video Rental 2005+ Print Media TV Travel HR 2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance 2025 All Safe havens will be subject to digital disruption 9 The waves of transformation
- 10. You have a C H O I C E Digital Disruption Modeling Business Transformation 10
- 11. You have a C H O I C E Digital Disruption Modeling Business Transformation 11 Fear Insight Direction
- 12. 12 Digital Disruptionis a story of %
- 13. 13 This is NOTour story YOU THEM We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA!
- 14. 14 This IS our story YOU THEM We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA! But your app sucks I want experience Uhh..ok Hey this solves my problem! I dont want to wait a week NEW
- 17. @jcaudron
- 18. WHO DO YOU SERVICE?
- 19. @jcaudron
- 20. WHO DO YOU SERVICE?
- 21. @jcaudron
- 22. WHO DO YOU SERVICE?
- 23. @jcaudron
- 24. 24 YOU CHALLENGERS The Challengers move into your space, when will you move into theirs?
- 25. 25 CUSTOMER RELATIONSHIP ORGANIZATION MARKET & COMPETITION PRODUCT & BUSINESS MODEL
- 26. 26 CUSTOMER RELATIONSHIP ORGANIZATION MARKET & COMPETITION PRODUCT & BUSINESS MODEL DIGITIZATION
- 27. 27 F R O M DIGITIZATION
- 28. 28 CUSTOMER RELATIONSHIP ORGANIZATION MARKET & COMPETITION PRODUCT & BUSINESS MODEL TRANSFORMATION
- 29. 29 F R O M DIGITIZATION T O TRANSFORMATION Services Products Subscription New revenue streams
- 31. BIG TECH ARE CHANGING THE MARKET
- 33. MARKET & COMPETITION 33 Big tech Big tech is stepping up to leverage their strength in software, processing hardware, battery technology, and other capabilities, to drive innovation in the auto and mobility space.
- 34. MARKET & COMPETITION 34 A.I. as the centerpiece In 2015 Google restructured into Alphabet, and AI became the centerpiece of nearlyeachdivisions strategy.
- 35. MARKET & COMPETITION 35 Prioritizing autonomous driving Google has made a name for itself in the auto space. Its self- driving project Waymo is the firstautonomous vehicle developer to deploy a commercial fleet of AVs.
- 36. MARKET & COMPETITION 36 Investing in shared mobility Googleis also integrating into the growing shared mobility as the company and its investment arms, GV and capitalG, are making numerous investments in mobility services startups.
- 37. MARKET & COMPETITION 37 Android auto Integrating Android into the car is helping Google maintain platform stickinessacross connected devices, in an effort to combat rising competition from Apple and Amazon
- 38. MARKET & COMPETITION 38 Reimagining cities Sidewalk labs, a spin-off of Google wants to improve the quality of citylife. By combining mobility, property development, ecological thinking, social life and digitalization they are reinvent communities.
- 39. UNBUNDELING THE OFFER BY STARTS-UPS
- 43. THE POSITION IN THE VALUE CHAIN IS CHALLENGED
- 45. MARKET & COMPETITION VERTICAL INTEGRATION
- 46. MARKET & COMPETITION OVER THE AIR SERVICES
- 47. MARKET & COMPETITION FOLLOWING TESLA
- 48. MARKET & COMPETITION BATTLE OF THE FRONT-END
- 49. COLLABORATION WILL BE KEY
- 50. MARKET & COMPETITION 50 ALLIANCES TO COMPETE WITH BIG TECH
- 51. MARKET & COMPETITION CROSS INDUSTRY COLLABORATION
- 53. MARKET & COMPETITION GOING THROUGH AN IDENTITY CRISIS
- 54. MARKET & COMPETITION GOING THROUGH AN IDENTITY CRISIS
- 56. USING TECH & DATA FOR PRODUCT INNOVATION
- 57. PRODUCT & BUSINESS MODEL 57 HOLOLENS
- 58. PRODUCT & BUSINESS MODEL 58 PREDECTIVE MAINTENANCE
- 59. PRODUCT & BUSINESS MODEL 59 C.A.S.E.
- 60. PRODUCT & BUSINESS MODEL 60 SMART CITY
- 62. PRODUCT & BUSINESS MODEL 62 UBERIZATION OF OUR ECONOMY
- 63. PRODUCT & BUSINESS MODEL 63 MOBILITY AS-A-SERVICE
- 64. PRODUCT & BUSINESS MODEL 64 SELLING KMS AND ADVICE WITH DATA
- 65. growth time stuff PRODUCT & BUSINESS MODEL 65 PEAK STUFF ECONOMY VALUE GROWTH VALUE GROWTH
- 66. PRODUCT & BUSINESS MODEL 66 STUFFSOLUTION Buy a car Car subscription Buy groceries Food box Buy power Light & heating Buy a DVR TV subscription
- 67. PRODUCT & BUSINESS MODEL 67 Buy a washing machine Wash-as-a-service STUFFSOLUTION Buy a Billy Furniture subs Buy a Phone Mobile-as-a-service Buy a house Living-as-a-service
- 69. PRODUCT & BUSINESS MODEL 69 CORE EXTENDED CORE MOONSHOTS Example Volkswagen
- 70. PRODUCT & BUSINESS MODEL 70 CORE EXTENDED CORE MOONSHOTS IP: THE ENGINE BRANDING ASSEMBLING
- 71. PRODUCT & BUSINESS MODEL 71 CORE EXTENDED CORE MOONSHOTS AUTOMOTIVE COMPONENTS NETWORK DEALER
- 72. PRODUCT & BUSINESS MODEL 72 CORE EXTENDED CORE MOONSHOTS IOT, CLOUD, DATA ALLIANCES WITH FORD IN JOINT VENTURE FOR AUTONOMOUS & ELECTRIC VEHICLES
- 73. PRODUCT & BUSINESS MODEL 73 CORE EXTENDED CORE MOONSHOTS
- 74. PRODUCT & BUSINESS MODEL 74 CORE EXTENDED CORE MOONSHOTS NEW CORE
- 79. CUSTOMER RELATION 79 DIESELGATE LEFT SERIOUS DAMAGE
- 83. CUSTOMER RELATION 83 YELLOW VEST MOVEMENTS
- 86. 2010 2018 - 18 % CUSTOMER RELATION 86 NEW GENERATIONS
- 87. CUSTOMER RELATION 87 URBAN VS RURAL
- 88. PRIMARY PLACE OF CONSUMPTION CHANGES
- 89. vs. health vs. video vs. retail vs. music vs. transport CUSTOMER RELATION 89 ON-DEMAND ECONOMY
- 91. CUSTOMER RELATION 91 NEW WAYS OF WORKING
- 93. CUSTOMER RELATION 93 UNBUNDLING THE CAR AS GLUE OF SOCIETY
- 95. CREATE A TRANSFORMATION STRATEGY & ROADMAP
- 96. ORGANISATION 96 0属 180属 90属270属 POSSIBILITIES ARE ENDLESS, BUT YOU CANT DO EVERYTHING YOU ARE HERE TODAY
- 97. ORGANISATION 97 0属 180属 90属270属 We are agile and adapt to the changes in our industry so we become future proof A TECHNOLOGY CHASER ?
- 98. ORGANISATION 98 0属 180属 90属270属 42属 CERTAINTY IS GONE. YOU ARE HERE TODAY
- 99. ORGANISATION 99 0属 180属 90属270属 YOU ARE HERE TODAY NORTH STAR VISION DECIDE ON THE 45 DEGREES THAT MATTER.
- 100. ORGANISATION 100 0属 180属 90属270属 YOU ARE HERE TODAY NORTH STAR VISION DEFINE CLEAR AMBITIONS. 1 2 3 4 5 AMBITIONS
- 101. ORGANISATION 101 0属 180属 90属270属 YOU ARE HERE TODAY NORTH STAR VISION A STRATEGY WITH AN EXPERIMENTATION MINDSET FOR IMPLEMENTATION. 1 2 3 4 5 GUIDINGPRINCIPLES
- 104. CREATE NEW CUSTOMER CENTRIC SOLUTIONS & BUSINESS MODELS
- 105. Rise of the Robots Internet of Things Smart me Human Cyborg The Boring Company Facial Recognition Brain Cloud Nanobots Bloodstream Virtual Reality Augmented Reality Blockchain Artificial Intelligence Mixed Reality Hyperloop 3D Printing Autonomous cars Autonomous airplanes People drones Voice Assistants Autonomous last mile Stop looking at technology
- 106. ORGANISATION 106 Stop looking for ideas
- 108. ORGANISATION 108 If I had asked people what they wanted, they would have said Faster horses
- 109. BUILD A NEW ORGANIZATION WITH A DIGITAL LEADERSHIP
- 110. ORGANISATION 110 From ... ... to The Business Digital (at the sideline) Digital in the core
- 111. ORGANISATION 111 The Business Digital (at the sideline) The Business Digital (at the sideline) From ... ... to
- 112. ORGANISATION 112 The Business Digital in the coreThe Business Digital (at the sideline) Digital in the core Digital in the core Digital in the core Digital (at the sideline) CANNIBALIZE YOURSELF
- 115. ORGANISATION 115 STARTUP MINDSET Agile but volatile CORPORATE MINDSET Slow but stable Stable and agile FLEET MINDSET
- 116. OUTSIDE-IN INNOVATION ORGANISATION 116 INSIDE-OUT INNOVATION You need a dual approach for a faster clockspeed than the market:
- 117. ORGANISATION 117 DIGITAL LEADERSHIP AT THE TOP AND DIGITAL LEADERSHIP IN THE WHOLE ORGANIZATION
- 118. From an outdated Mothership THE FLEET NEEDS GOVERNANCE
- 119. CHANGE YOUR CULTURE
- 121. ORGANISATION 121 PEOPLE > TECHNOLOGY Digital Transformation
- 122. ORGANISATION 122 PEOPLE ARE THE VARIABLE CULTURE EATS STRATEGY FOR BREAKFAST - PETER DRUCKER
- 123. ORGANISATION 123 Case Courage MINDSET MEANS MANDATE license to win license to operate license to change Capital BE BRAVE & CHANGE
- 124. 124 CUSTOMER RELATIONSHIP ORGANIZATION MARKET & COMPETITION PRODUCT & BUSINESS MODEL TRANSFORMATION
- 125. SUPERCHANGE SEE MODEL UNDERSTAND PLAN ENABLE RUN SEE THE CHANGE UNDERSTAND THE IMPACT PLAN FOR THE FUTURE ENABLE YOUR ORGANISATION FOR CHANGE RUN THE CHANGE
- 126. THANK YOU Reach me on: LinkedIn: @aitorsomers aitor.somers@scopernia.com