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DIGITAL TRENDS
DIGITAL TRENDS 24.09.2014 SLIDE 2 
INTRODUCTION 
CASPER HACH 
SENIOR INTERFACE DESIGNER IN 1508
DIGITAL TRENDS 24.09.2014 SLIDE 3 
INTRODUCTION 
THIS IS OUR TAKE 
 OUR PERSPECTIVE
DIGITAL TRENDS 24.09.2014 SLIDE 4 
TREND 
FOCUS  FIND YOUR DIGITAL SERVICE 
TRIM  SKIP NEEDLESS CONTENT 
LOVE IS IN THE DETAIL  ITS WORTH IT
DIGITAL TRENDS 24.09.2014 SLIDE 5 
FOCUS 
DIGITAL MEDIA 
 HISTORICALLY
DIGITAL TRENDS 24.09.2014 SLIDE 6 
DIGITAL MEDIA  HISTORICALLY 
ENKLE WEBSITES 
< 1995 2014 >
DIGITAL TRENDS 24.09.2014 SLIDE 7 
DIGITAL MEDIA  HISTORICALLY 
+ BLOGS 
+ MEDIA LIBRARIES 
+ NEWS ARCHIVES 
+ SHOPS 
< 1995 2014 >
DIGITAL TRENDS 24.09.2014 SLIDE 8 
DIGITAL MEDIA  HISTORICALLY 
= COMPLEX SOLUTIONS 
< 1995 2014 >
DIGITAL TRENDS 24.09.2014 SLIDE 9 
DIGITAL MEDIA  HISTORICALLY 
BREAKDOWN/FRAGMENTATION 
< 1995 2014 >
DIGITAL TRENDS 24.09.2014 
LINKEDIN 
TWITTER 
FACEBOOK 
FLICKR 
VIMEO 
SLIDESHARE 
NEWSFEED 
BLOGS 
PRIMARY 
SERVICE 
PRODUCT 
SERVICE 
PRODUCT 
TOOL 
SERVICE 
INFO 
SLIDE 10
DIGITAL TRENDS 24.09.2014 SLIDE 11 
TREND 
FOCUS
DIGITAL TRENDS 24.09.2014 SLIDE 12 
TREND 
SPECIFIC NEEDS 
> 
SPECIFIC SERVICE 
FOCUS
DIGITAL TRENDS 24.09.2014 SLIDE 13 
FOCUS 
NEWS MEDIA 
HTTP://POLITIKEN.DK/ 
HTTP://WWW.DR.DK/NYHEDER/
Digital trends 2014
DIGITAL TRENDS 24.09.2014 SLIDE 15 
FOCUS 
KNOWLEDGE BANK 
HTTP://DA.WIKIPEDIA.ORG/WIKI/FORSIDE 
HTTPS://WWW.GOV.UK/ 
HTTPS://WWW.APPLE.COM/DK/SUPPORT/MAC/
Digital trends 2014
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FOCUS 
MEDIA LIBRARIES 
HTTP://WWW.NETFLIX.COM 
HTTPS://MOFIBO.COM/ 
HTTPS://WWW.SPOTIFY.COM/DK/
Digital trends 2014
DIGITAL TRENDS 24.09.2014 SLIDE 19 
FOCUS 
TOOLS 
HTTP://WWW.REJSEPLANEN.DK/ 
HTTP://NIKEPLUS.NIKE.COM
Digital trends 2014
DIGITAL TRENDS 24.09.2014 SLIDE 21 
FOCUS 
PRODUCT 
PRESENTATIONS 
HTTP://1508.DK/PROJEKTER/DANSK-RODE-KORS 
HTTP://1508.DK/PROJEKTER/CARLSBERG-GROUP 
HTTP://WWW.BEOPLAY.COM/PRODUCTS/BEOPLAYA9#BEAUTIFUL
Digital trends 2014
DIGITAL TRENDS 24.09.2014 SLIDE 23 
CONCLUSION 
WE NEED TO BE MORE 
SPECIFIC AND WE 
NEED TO FOCUS 
FIND YOUR DIGITAL 
SERVICE!
DIGITAL TRENDS 24.09.2014 SLIDE 24 
CASE 
ENERGISTYRELSEN
DIGITAL TRENDS 24.09.2014 SLIDE 25 
CASE 
KROMANN REUMERTS USERS WANTED PEOPLE, 
SPECIALITIES AND KNOWSLEDGE.
DIGITAL TRENDS 24.09.2014 SLIDE 26 
THE SUN REVOLVES AROUND THE EARTH  OR DOES IT?
DIGITAL TRENDS 24.09.2014 SLIDE 27 
SITUATION, MOTIVATION, OUTPUT
DIGITAL TRENDS 24.09.2014 SLIDE 28 
TRENDS 
TRIM
DIGITAL TRENDS 24.09.2014 SLIDE 29 
TRIM 
SKIP NEEDLESS 
CONTENT
DIGITAL TRENDS 24.09.2014 SLIDE 30 
CASE 
0.8% 
OF PAGES HAD 
MORE THAN 1.000 
VISITS ANNUALLY. 
95.2% 
OF PAGES HAD 
LESS THAN 200 
VISITS ANNUALLY. 
Number of pages: 10,943 
Number of views: 956,754
DIGITAL TRENDS 24.09.2014 SLIDE 31 
EXAMPLE 
WHATS THE PRICE? 
8.000.000 kr 
(10.000 PAGES * 4 HOURS OF WORK AT 200 KR/HOUR)
DIGITAL TRENDS 24.09.2014 SLIDE 32 
CONCLUSION 
FEWER PAGES = 
SAVINGS
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TREND 
LOVE IS IN 
THE DETAIL
DIGITAL TRENDS 24.09.2014 SLIDE 34 
LOVE IS IN THE DETAIL 
EVERYTHING 
BECOMES 
CLICKABLE
DIGITAL TRENDS 24.09.2014 SLIDE 35 
LOVE IS IN THE DETAIL 
OUR TONE OF VOICE 
WILL BE MORE 
DOWN-TO-EARTH
DIGITAL TRENDS 24.09.2014 SLIDE 36 
COCKY COMMUNICATION
DIGITAL TRENDS 24.09.2014 SLIDE 37 
COCKY COMMUNICATION
DIGITAL TRENDS 24.09.2014 SLIDE 38 
COCKY COMMUNICATION
DIGITAL TRENDS 24.09.2014 SLIDE 39 
LOVE IS IN THE DETAIL 
BIGGER, FASTER AND 
MOVING IMAGES. 
HTTP://WWW.EVEREST.COM/ 
HTTP://HIGHTIDENYC.COM/ 
HTTP://THEFERNWAY.COM/ 
HTTP://IMMERSIVE-G.COM/ 
HTTP://WWW.NYTIMES.COM/PROJECTS/2012/SNOW-FALL/#/?PART=TUNNEL-CREEK
DIGITAL TRENDS 24.09.2014 SLIDE 40 
LOVE IS IN THE DETAIL 
PERFECTION: 
MORE THE BUTTON 3 
PIXELS TO THE RIGHT! 
> 3 PIXELS BUTTON
DIGITAL TRENDS 24.09.2014 SLIDE 41 
LOVE IS IN THE DETAIL 
SMALL INTERACTIVE 
HELPERS 
HTTP://SPORTS.ESPN.GO.COM/ESPN/GRANTLAND/STORY/_/ID/9175394/OUT-GREAT-ALONE 
HTTP://TYMPANUS.NET/DEVELOPMENT/BUTTONCOMPONENTMORPH/ 
HTTP://TYMPANUS.NET/DEVELOPMENT/MINIMALFORM/ 
HTTP://MATTDSMITH.COM/FLOAT-LABEL-PATTERN/ 
HTTP://BRADFROSTWEB.COM/BLOG/POST/SINGLE-FIELD-CREDIT-CARD-INPUT-PATTERN/
DIGITAL TRENDS 24.09.2014 SLIDE 42 
CONCLUSION 
FOCUS ON A PRIMARY 
DIGITAL SERVICE 
TRIM YOUR 
SOLUTIONS 
LOVE THE DETAIL!
DIGITAL TRENDS 24.09.2014 SLIDE 43 
THANK YOU. 
CONTACT 
CASPER HACH 
SENIOR INTERFACE DESIGNER 
CAH@1508.DK 
MORE KNOWLEDGE 
VIMEO: 1508.DK/VIMEO 
SLIDES: 1508.DK/SLIDESHARE 
EVENTS: 1508.DK/MORGENBOOSTER

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