Digital tv & smart tv
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The document discusses South Korea's analog switch off (ASO) which was originally planned for 2010 but was delayed until December 31, 2012. It notes some benefits of the digital TV transition including high definition resolutions up to 1080i, multi-channel capabilities, and interactive content. It then discusses how smart TVs can enhance the TV viewing experience and enable a "lean-forward" interaction model compared to traditional "lean-back" TV. Smart TVs will access content through apps rather than full web browsing and good user experience (UX) design will be key to realizing the full potential of smart TVs beyond just television viewing.
Digital tv & smart tv
- 1. KBS TV Producer koh
- 2. ASO(Analog Switch Off) in south korea 31st December, 2012 Once 31st December 2010, But delay
- 3. What benefit we get from DTV Transition ? High Resolution : 480p(SD), 720p, 1080i, Multi channel Interactive Contents
- 4. HD Contents HD programs percentage in KBS 2010 2011 2012 1TV 78.0% 85% 100% 2TV 78.4% 85% 100%
- 7. But TV is a lean-back media
- 8. Now we want a Lean- forward
- 9. What can change that?
- 10. It is Smart TV. Smart phone Smart TV IPTV
- 11. Smart TV Evolution process of smart phone is similar to that of future TV
- 12. Samsung Apps TV & Appstore
- 13. LG Smart TV & Netcast
- 14. Paradigm Shift : from Web to Apps Full Browsing Application
- 15. TV Apps Store VS
- 16. Smart TV Remote control
- 17. Smart TV UX(User eXperience)
- 18. Beyond Television Smart means New concept UX Key point of Smart TV Is UX Design
- 19. Thank you showpd@gmail.com