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Digital Wellbeing Sprint
Health Care and Wellbeing
Trends
Ville Koiste  The Finnish Innovation Fund Sitra
Twitter: @villekoiste
Aug 11th 2017
SITRA IS AN INVESTMENT OF 30 MILLION
EUROS IN THE FUTURE, EVERY YEAR
Sitra the Finnish Innovation Fund, is an independent public fund which operates
directly under the supervision of the Finnish Parliament.
Sitra aims to make Finland succeed as a pioneer of sustainable well-being by
anticipating the direction societal trends are taking, exploring alternatives for
development, and bringing together partners from different sectors for open-
minded experiments, trials and reforms.
www.sitra.fi/en
@villekoiste
90% OF THE DATA IN THE WORLD
TODAY HAS BEEN CREATED IN THE
LAST TWO YEARS ALONE
Science Daily, May 22 2013
IBM president
Thomas J. Watson in 1943
?
IBM president
Thomas J. Watson in 1943
@villekoiste
Today's smartphones have more
computing power than all of NASA
did when it started sending
astronauts to the moon
Source: http://www.businessinsider.com/your-phone-is-more-powerful-than-
the-orion-computer-2014-12?r=US&IR=T&IR=T
More than 7,600 startups
around the world are
developing solutions in
digital health
Startup Health
Digital Health Industry
L辰hde: www.startuphealth.com/insights @villekoiste
Wearable
technology
@villekoiste
http://www.stsiweb.org/wp-content/uploads/2015/04/Sci-Transl-Med-2015-
Steinhubl.pdf
@villekoiste
A remote sleep
sensing system that
uses radio waves to
capture data about
your brain waves while
you sleepand AI to
read themwithout
ever touching your
body
Source: https://www.genome.gov/27541954/dna-sequencing-costs/
2001
$ 100 000 000
2015
$ 1000
@villekoiste
11
Source: http://www.slideshare.net/HealthSPAfi/big-data-and-population-health-for-better-care-outcomes-matej-adam-ibm-watson-health
IMPACT DATA VOLUME
Screenshot: http://www.economist.com/news/science-and-
technology/21621704-new-type-software-helps-researchers-
decide-what-they-should-be-looking
ARTIFICIAL
INTELLIGENCE
Watson-based approach
came to the same conclusions
as those arrived at by human
researchers over the
subsequent ten years
@villekoiste
Pics: http://www.theitsmreview.com/2016/04/dikw-model-knowledge-management/ ;
http://deboprio.com/information-knowledge-wisdom/
@villekoiste
NEW SERVICE MODELS
The End of One-Size-Fits-All
Silver tsunami
More (and better)
health services
needed -
but with less
money
Impossible?
@villekoiste
University of California San Francisco and Stanford University
40-50 % of primary care visits could
be converted into virtual
appointments
L辰hde: University of California San Francisco and Stanford University,
https://pharmacy.ucsf.edu/news/2015/08/virtual-health-care-evaluated-ucsf-stanford
@villekoiste
L辰hteet: U-T Sam Diego http://www.utsandiego.com/news/2014/dec/20/kaiser-doc-box/3/?#article-
copy; https://healthspot.net/healthspot-and-kaiser-permanente-partner-to-create-a-first-class-
remote-healthcare-experience/
Primary care is our biggest
opportunity to lower costs
while continuously improving
the quality of care  and
technology happens to be a vital
tool in this mission
Paul Bernstein, MD, Medical Director Kaiser Permanente San
Diego
@villekoiste
68% of British citizens
think the NHS could and
should use technology
more to
increase efficiency,
improve patient
outcomes
and
improve the patient
experience
Source: http://www.trustmarque.com/wp-content/uploads/2015/08/Digital-NHS-Health-Check.pdf
Karolinska Hospital in Sweden
wants to provide remote care for
one billion people
in the near future.
Source: Tekniikka & Talous 16.6.2016
https://summa.talentum.fi/article/tt/paivan-lehti/2016-06-16/sairaalan-kova-tavoite-miljardi-
potilasta/306821?utm_campaign=55716f5173a6a332cd0601ca&utm_content=5762aa3ed4dbac6b51018a0a&utm_medi
um=smarpshare&utm_source=linkedin
@villekoiste
Source: https://www.engadget.com/2017/01/05/nhs-chatbot/
MENTAL HEALTH
Preliminary
evidence shows that
the therapy provided
works as well as that
provided in a more
traditional face-to-
face setting
The Guardian, April 5 2017
@villekoiste
@villekoiste
Source: https://www.fastcodesign.com/90130217/who-needs-a-hospital-when-this-self-driving-doctor-comes-to-you
Youll be spending time with us when youre well, not just when
youre sick
Pics: http://yourgoldenticketblog.com/2014/06/turntable-health-the-new-improved-primary-care/ ;
http://www.samsung.com/ae/business-images/industry/type/healthcare/theme/2015/Healthcare_ThemeKV_01-0.jpg
Primary care services,
laboratory etc.
Digital health
services, e.g. chat,
remote
consultation
@villekoiste
Source:
http://health.oliverwyman.com/tr
ansform-care/2016/09/next-
generation_prim.html
A systemic shift to people powered
health enabled by technology
Nesta
Source: http://www.nesta.org.uk/news/future-shock/health-digital-technology-and-patient-power
Technology isnt the point;
the knowledge is, and the power to use it
Used with proper counseling and context, technology can be a powerful tool
Slate.com/ C. E. Karkowsky, Oct 23 2015:
http://www.slate.com/articles/health_and_science/medical_examiner/2015/10/over_the_counter_medical_technology
_should_be_used_wisely.html. Pic: Praisaeng/Shutterstock
@villekoiste
Technology isnt the point;
the knowledge is, and the power to use it
Used with proper counseling and context, technology can be a powerful tool
Slate.com/ C. E. Karkowsky, Oct 23 2015:
http://www.slate.com/articles/health_and_science/medical_examiner/2015/10/over_the_counter_medical_technology
_should_be_used_wisely.html. Pic: Praisaeng/Shutterstock
@villekoiste
Buurtzorg  the revolutionary homecare company
Innovative nursing model cuts bureaucracy and
gives nurses more freedom and time with clients
- Nurse acts as a health coach for the individual and their family, emphasising
preventive health measures
- Potential cost savings of up to 40% have been calculated  but also better care
results and higher customer experience
- Buurtzorgs model empowers the nursing teams from management control and
unleashes their entrepreneurial creativity
- The company has been declared employer of the year numerous times in the
Netherlands
@villekoiste
Transformation through a new type of
collaboration
L辰hde: http://catalyst.nejm.org/health-care-design-final-frontier/
Customer /
citizen
"The combination
of human plus AI in
this example
reduced the
expert's error rate
by 85 percent
https://www.cnbc.com/2017/05/11/from-coding-to-cancer-how-ai-is-
changing-medicine.html
@villekoiste
In the journal Computers in Human
Behavior, a research team reports
patients are more
comfortable discussing
private matters with these
computer-created entities,
and this ease prompts them to
disclose more information
https://psmag.com/i-d-never-admit-that-to-my-doctor-but-to-a-
computer-sure-241ec2e1fc49
http://www.sciencedirect.com/science/article/pii/S0747563214002647
The Elements of Value
The more elements
provided, the greater
customers loyalty
@villekoiste
TRUST
Trust is the
cornerstone of the
digital economy.
Data security is the
major factor
https://www.accenture.com/t20160614T225125__w__/us-
en/_acnmedia/Accenture/Omobono/TechnologyVision/pdf/Digital-Trust-Technology-Vision-2016.pdf
@villekoiste
https://www.socialeurope.eu/wp-
content/uploads/2014/01/p1.jpg
@villekoiste
The sharing economy
seems to be returning us to
our earlier,
community-based forms
of trust.
Over time, this may become
the true gift of the sharing
economy
https://qz.com/700859/uber-and-airbnb-will-save-us-from-our-decades-long-slide-into-mass-
cynicism/ @villekoiste
sitra.fi
@sitrafund
Contact Details
Ville Koiste, Sitra
ville.koiste@sitra.fi
p. +358400974422
@villekoiste

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