digitalizationfinalppt-210928182350 (1).pdf
Digitalization is the process of moving a business model to utilize digital technologies and provide new revenue opportunities. Digital marketing uses the internet to reach consumers and includes email, content marketing, search, social media, and more. The document then discusses types of digital media like paid, owned, and earned media. It also covers the history of digitalization and how COVID has affected businesses' increased use of digital tools for customer contact, decision making, and productivity among other benefits. Potential issues discussed include security, time consumption, and high competition. Digital India is an initiative by the Indian government to connect rural areas to high-speed internet and provide electronic government services to improve governance, reduce paperwork and corruption, and spur economic growth.
digitalizationfinalppt-210928182350 (1).pdf
- 1. BUSINESS DIGITALIZATION Digitalization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business.
- 2. DIGITAL MARKETING Digital marketing is the use of the Internet to reach consumers. Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.
- 3. TYPES OF DIGITAL MEDIA AND HOW TO USE THEM
- 4. PAID MEDIA
- 5. OWNED MEDIA
- 6. EARNED MEDIA
- 7. HISTORY OF DIGITALIZATION ? Digital business transformation or digitization, is the use of digital technologies in a strategic manner that streamlines and accelerates your operations, from your business model to your in-house processes .
- 9. COVID AFFECT ON DIGITALIZATION .
- 10. New contact channels with customer Better decision making Digital Presence Lower Cost Presonalisation Increase productivity Improve working conditions and encourage Innovation
- 11. SECURITY ISSUE COMPLAINT AND FEEDBACK TIME CONSUMPTION PROMOTIONAL STRATEGIES CAN BE COPIED 1.FACING HIGH COMPETITION
- 12. DIGITAL INDIA ? Digital india is a campaign launched by the government of india to ensure that government services are made available to citizens electronically by improving online infrastructure and by increasing internet connectivity. ? It was launched on 2 july 2015 by prime minister narendra modi . This initiative includes plans to connect rural areas with high- speed internet networks.
- 13. VISION OF DIGITAL INDIA GOVERNANCE
- 14. BENEFITS OF DIGITAL INDIA REDUCING PAPER WORK CASHLESS TRANSACTIONS EXPANSION GROWTH IN GDP REDUCING CORRUPTION MORE TRANSPARENCY