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DineroProntoPresentationV9

Eric Bryning
Eric Bryning

DineroPronto proposes a mobile-to-mobile funds transfer app targeted at the Mexican American market to provide cheaper and more convenient international money transfers. Currently, such transfers cost $8-20 per transaction. The app could reduce costs by 40% and be offered through partnerships with retail banks, providing a new revenue stream. Initial projections estimate $208,500 in revenue the first year from 12 bank partners, with positive cash flow and a breakeven point reached with only $41,700 in sales.

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Feasibility Analysis Jessica Alfaro Eric Bryning Jeff Houde Entrepreneurship 502 $$$
DineroPronto The Problem Current funds transfer costs $8 - $20 (1x per month = $600 annually) Lack of banking services targeted to Mexican Americans
reduced costs increased speed, convenience and safety targeted to Mexican Americans branchless Western Union $$$ Solution: mobile-to-mobile funds transfer App DineroPronto
Consumer Market (Chicago Metro) Commercial Market (Chicago Metro) 100 retail banks and financial service firms with more than 3000 branches interested in: DineroPronto 1.2 million Mexican Americans 3 million fund transfers annually = $1.3 billion in funds transfer annually 100% mobile penetration in Hispanic market Android most popular platform developing deeper relationships with Mexican American customers adding this additional revenue stream
DineroPronto Account Balance: $1705.50 Sender Money Transfer Product Balance: $1705.50 TRANSFER $100! Gabriel Mauela" Theresa Perez! Hector Rodriguez" Receiver 1 Balance: $1605.50 APPROVED 2 $100 DEPOSIT 773-867-5309 Jorge Garcia! Balance: $1605.50 02/17/2012 8:13 PM SUCCESSFUL $100 TRANSFER TO" 951-761-7549 Theresa Perez! 3 $ $
Unique Consumer Benefits DineroPronto Safer More convenient Faster More affordable ($5 per transaction) DineroPronto costs consumers 40% less than current rates These reduced transfer fees foster increased utilization of banking services resulting in greater financial literacy
Unique Commercial Benefits Offers small, medium and large consumer banks tool for acquisition, retention and maintenance of Mexican American consumers Utilizes mobile-to-mobile technologys low cost and security to service this markets funds transfer White label product Lower upfront costs for banks DineroPronto
Competition Brick and Mortar Money Service Businesses Online Competitors mobile internet internet and retail DineroPronto
Marketing Strategy Pitch unique benefits and offering to large and growing consumer bank market Relationship-based sales Press releases Social Media Trade shows Discount programs DineroPronto
Management Team Uniquely diverse and qualified with requisite experience Marketing Microfinance Risk and compliance DineroPronto
Business Model Contract App with retail banks and financial services firms Transaction fees ($0.25/transaction fee) App support ($200/member licensing fee) Low fixed costs and negligible variable costs DineroPronto Manageable start-up costs Marketing consulting ($150/hour)
Year 1 12 Commercial Clients Revenue of $208,500 Transaction Fees = 50% Marketing Consultation = 35% App Support = 15% EBIT = $166,600 Net Income = $150,940 Year 2 Client flow and expenses stabilize Revenue growth from incremental increase in transaction volumes Net income = $318,469.50 DineroPronto
Breakeven Analysis $100,000 $100,000 Fixed and Total Expenses** Revenue Breakeven $41,700* Sales Volume IncomeandExpenses **A contribution margin cannot be calculated as there are no significant variable costs associated with DineroPronto services. *As there are no variable costs, the breakeven pint is equivalent to the fixed costs of $41,700 DineroPronto
Significant Milestones Hiring application development team Sourcing an existing mobile-to-mobile banking application platform Testing beta version for proof-of-concept case study Rollout of consumer and client applications DineroPronto Balance: $1705.50 TRANSFER $100! Gabriel Mauela" Theresa Perez!
Mission Statement Deliver affordable funds transfer products to Mexican Americans and increase reach of financial products and services to the underbanked. DineroPronto

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DineroProntoPresentationV9

  • 1. Feasibility Analysis Jessica Alfaro Eric Bryning Jeff Houde Entrepreneurship 502 $$$
  • 2. DineroPronto The Problem Current funds transfer costs $8 - $20 (1x per month = $600 annually) Lack of banking services targeted to Mexican Americans
  • 3. reduced costs increased speed, convenience and safety targeted to Mexican Americans branchless Western Union $$$ Solution: mobile-to-mobile funds transfer App DineroPronto
  • 4. Consumer Market (Chicago Metro) Commercial Market (Chicago Metro) 100 retail banks and financial service firms with more than 3000 branches interested in: DineroPronto 1.2 million Mexican Americans 3 million fund transfers annually = $1.3 billion in funds transfer annually 100% mobile penetration in Hispanic market Android most popular platform developing deeper relationships with Mexican American customers adding this additional revenue stream
  • 5. DineroPronto Account Balance: $1705.50 Sender Money Transfer Product Balance: $1705.50 TRANSFER $100! Gabriel Mauela" Theresa Perez! Hector Rodriguez" Receiver 1 Balance: $1605.50 APPROVED 2 $100 DEPOSIT 773-867-5309 Jorge Garcia! Balance: $1605.50 02/17/2012 8:13 PM SUCCESSFUL $100 TRANSFER TO" 951-761-7549 Theresa Perez! 3 $ $
  • 6. Unique Consumer Benefits DineroPronto Safer More convenient Faster More affordable ($5 per transaction) DineroPronto costs consumers 40% less than current rates These reduced transfer fees foster increased utilization of banking services resulting in greater financial literacy
  • 7. Unique Commercial Benefits Offers small, medium and large consumer banks tool for acquisition, retention and maintenance of Mexican American consumers Utilizes mobile-to-mobile technologys low cost and security to service this markets funds transfer White label product Lower upfront costs for banks DineroPronto
  • 8. Competition Brick and Mortar Money Service Businesses Online Competitors mobile internet internet and retail DineroPronto
  • 9. Marketing Strategy Pitch unique benefits and offering to large and growing consumer bank market Relationship-based sales Press releases Social Media Trade shows Discount programs DineroPronto
  • 10. Management Team Uniquely diverse and qualified with requisite experience Marketing Microfinance Risk and compliance DineroPronto
  • 11. Business Model Contract App with retail banks and financial services firms Transaction fees ($0.25/transaction fee) App support ($200/member licensing fee) Low fixed costs and negligible variable costs DineroPronto Manageable start-up costs Marketing consulting ($150/hour)
  • 12. Year 1 12 Commercial Clients Revenue of $208,500 Transaction Fees = 50% Marketing Consultation = 35% App Support = 15% EBIT = $166,600 Net Income = $150,940 Year 2 Client flow and expenses stabilize Revenue growth from incremental increase in transaction volumes Net income = $318,469.50 DineroPronto
  • 13. Breakeven Analysis $100,000 $100,000 Fixed and Total Expenses** Revenue Breakeven $41,700* Sales Volume IncomeandExpenses **A contribution margin cannot be calculated as there are no significant variable costs associated with DineroPronto services. *As there are no variable costs, the breakeven pint is equivalent to the fixed costs of $41,700 DineroPronto
  • 14. Significant Milestones Hiring application development team Sourcing an existing mobile-to-mobile banking application platform Testing beta version for proof-of-concept case study Rollout of consumer and client applications DineroPronto Balance: $1705.50 TRANSFER $100! Gabriel Mauela" Theresa Perez!
  • 15. Mission Statement Deliver affordable funds transfer products to Mexican Americans and increase reach of financial products and services to the underbanked. DineroPronto