際際滷

際際滷Share a Scribd company logo

Discover the future

Samuel N. B端hlmann
Samuel N. B端hlmann

Digital marketing, technology trends and biolite target groups - a small safari through some technology trends with the aim to better understand how they are relevant now and in the future.

1 of 18
Download to read offline
Discover the future Digital Marketing, Technology Trends and Biolite Target Groups FHNW , Olten, 22 December 2016 - Samuel B端hlmann 1
ME Samuel B端hlmann Emmental IM & Marketing Startups Flaora.ch 2
際際滷 Source: FHNW Major Marketing Course 3
Biolite Target Groups 4 Image Sources: Andrew Skurka, Business Wire
Agenda Technological Trends for Digital Marketing IOT Internet of things AI Artificial Intelligence Social & Search AR / VR Augmented and Virtual Reality Biolite Target Groups Grid Analysis 5
IOT Internet of Things Smart devices Wearables Image Source: Geeky Gadgets 6
IOT Facts Today 2.5 bn Smartphones, heading towards 5 bn Already more smart devices than humans on earth >50 bn devices connected to the internet by 2020! Sources: Vale Afshar, Ben Evans, Images: Hapifork, Whistle, Sensoc, Comfylight 7
IOT and Marketing Image Sources: Dash Button Dudes, Brack.ch 8
AI Artificial Intelligence Machine Learning Big Data 9 Image Source: TweakTown
AI Facts Alpha Go (AI) beats Lee Sedol (human) Chihuahua or muffin? 72% accuracy We feed the machine with bns of data sets Software is 75% accurate at identifying lying Drawing: https://quickdraw.withgoogle.com/ Conversation: m.me/1800flowers Design: https://www.logojoy.com Ben Evans Sources: Ben Evans, University of Michigan Image Source: Grygoree 10
AI and Marketing Sources: Fashwell, Ok,- and 1-800-Flowers FB Messenger, Amazon Echo 11
SOM Social Media Micro Targeting Search Optimization Search Advertising Image Source: Bloomberg, , Joel Winston 12
Social, Search and Marketing 50% of total global ad revenue belongs to Google, Facebook, Twitter Facebook has 1.79 bn monthly active Users 13Sources: Statista, Adweek
AR/VR Augmented Reality Virtual Reality Immersive Technologies Image Source: Erin Slack 14
Immersive Technologies and Marketing? Not only for Gaming and Entertainment Education, Healthcare Broad variety also of devices and price points 15 Image Source: Google Store, Microsoft, VR-Zone
Biolite Target Groups Trends & Technologies HomeStove CampStove IOT R: Yes W: smartphones (driver) R: Yes W: ? AI R: Yes W: chatbots instructions R: Yes W: online communities / feedback customer Social & Search R: Low W: brand B2B ? R: Yes W: - AR / VR R: No W: R: No W: - 16
Thank you Twitter: https://twitter.com/smrbu Linkedin: https://ch.linkedin.com/in/samuelbuehlmann 17
Further links A16z Podcasts https://soundcloud.com/a16z/ The Business Implications of Machine Learning https://medium.freecodecamp.com/the-business-implications-of-machine-learn ing-11480b99184d#.ri77px5cp The Data Hombre https://medium.com/startup-grind/how-the-trump-campaign-built-an-identity-da tabase-and-used-facebook-ads-to-win-the-election-4ff7d24269ac#.64tqwohug Facebook F8 2016 https://developers.facebook.com/videos/ Google I/O 2016 https://youtu.be/862r3XS2YB0 18

More Related Content

Discover the future

  • 1. Discover the future Digital Marketing, Technology Trends and Biolite Target Groups FHNW , Olten, 22 December 2016 - Samuel B端hlmann 1
  • 2. ME Samuel B端hlmann Emmental IM & Marketing Startups Flaora.ch 2
  • 3. 際際滷 Source: FHNW Major Marketing Course 3
  • 4. Biolite Target Groups 4 Image Sources: Andrew Skurka, Business Wire
  • 5. Agenda Technological Trends for Digital Marketing IOT Internet of things AI Artificial Intelligence Social & Search AR / VR Augmented and Virtual Reality Biolite Target Groups Grid Analysis 5
  • 6. IOT Internet of Things Smart devices Wearables Image Source: Geeky Gadgets 6
  • 7. IOT Facts Today 2.5 bn Smartphones, heading towards 5 bn Already more smart devices than humans on earth >50 bn devices connected to the internet by 2020! Sources: Vale Afshar, Ben Evans, Images: Hapifork, Whistle, Sensoc, Comfylight 7
  • 8. IOT and Marketing Image Sources: Dash Button Dudes, Brack.ch 8
  • 9. AI Artificial Intelligence Machine Learning Big Data 9 Image Source: TweakTown
  • 10. AI Facts Alpha Go (AI) beats Lee Sedol (human) Chihuahua or muffin? 72% accuracy We feed the machine with bns of data sets Software is 75% accurate at identifying lying Drawing: https://quickdraw.withgoogle.com/ Conversation: m.me/1800flowers Design: https://www.logojoy.com Ben Evans Sources: Ben Evans, University of Michigan Image Source: Grygoree 10
  • 11. AI and Marketing Sources: Fashwell, Ok,- and 1-800-Flowers FB Messenger, Amazon Echo 11
  • 12. SOM Social Media Micro Targeting Search Optimization Search Advertising Image Source: Bloomberg, , Joel Winston 12
  • 13. Social, Search and Marketing 50% of total global ad revenue belongs to Google, Facebook, Twitter Facebook has 1.79 bn monthly active Users 13Sources: Statista, Adweek
  • 14. AR/VR Augmented Reality Virtual Reality Immersive Technologies Image Source: Erin Slack 14
  • 15. Immersive Technologies and Marketing? Not only for Gaming and Entertainment Education, Healthcare Broad variety also of devices and price points 15 Image Source: Google Store, Microsoft, VR-Zone
  • 16. Biolite Target Groups Trends & Technologies HomeStove CampStove IOT R: Yes W: smartphones (driver) R: Yes W: ? AI R: Yes W: chatbots instructions R: Yes W: online communities / feedback customer Social & Search R: Low W: brand B2B ? R: Yes W: - AR / VR R: No W: R: No W: - 16
  • 17. Thank you Twitter: https://twitter.com/smrbu Linkedin: https://ch.linkedin.com/in/samuelbuehlmann 17
  • 18. Further links A16z Podcasts https://soundcloud.com/a16z/ The Business Implications of Machine Learning https://medium.freecodecamp.com/the-business-implications-of-machine-learn ing-11480b99184d#.ri77px5cp The Data Hombre https://medium.com/startup-grind/how-the-trump-campaign-built-an-identity-da tabase-and-used-facebook-ads-to-win-the-election-4ff7d24269ac#.64tqwohug Facebook F8 2016 https://developers.facebook.com/videos/ Google I/O 2016 https://youtu.be/862r3XS2YB0 18