ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
Travel industry:
                                          if you are not active online, you are dead!




Travel decisions are being made online -
discover how you can get in on the act.
                Dr. Irfan Ahmad, CEO
        www.irhal.com - Islamic Travel Website
Travel industry:
                                                   if you are not active online, you are dead!




            Hotels, airlines and other segments of the
            multibillion-dollar travel industry are
            aggressively tapping into social media, ramping
            up their use of online sites such as Facebook
            and Twitter to build loyalty to their brands.

            Hotels are promoting their properties through
            bloggers, and they're using social-networking
            sites to gather feedback and monitor trends.


¡°Compared with other industries, the travel and hospitality
sector is ahead of the curve in engaging social media,¡±
Carl Howe, Director, Yankee Group
Travel industry:
                                      if you are not active online, you are dead!




?Email Marketing
?Frequent Flyer or Frequent Traveler Programs
?Social Media Networking
?Online advertising on sites where prospective
customers are likely to be found.
?Online advertising on Travel websites


¡°If you are not active online, you are dead!¡±
Travel industry:
            if you are not active online, you are dead!




Email Marketing
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
                  if you are not active online, you are dead!




Frequent Traveler Programs
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
           if you are not active online, you are dead!




Social Media
Travel industry:
                                                   if you are not active online, you are dead!




How many customers of the travel industry are using social media?
    WAYN.com ¨C 15 million registered users
    TripAdvisor ¨C 20 million members

Which social network is most widely used by travelers?
    Facebook.com
    Twitter.com
    LinkedIn.com

Who are your most influential customers?
    Word of mouth is the most influential promotional medium. Make your
    customers your friends.
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
              if you are not active online, you are dead!




Online Advertising
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Examples of Banner ads on Yahoo!
                        Travel industry:
           if you are not active online, you are dead!
Examples of Banner ads on Yahoo!
                        Travel industry:
           if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
            if you are not active online, you are dead!




Travel Websites
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
if you are not active online, you are dead!
Travel industry:
                                                   if you are not active online, you are dead!




People are making their travel decisions online.

Influence them when they are online!




    The travel industry is shifting its marketing budget online.

                                  Are you ready for this change?
Travel industry:
                      if you are not active online, you are dead!




Thank you!
    Irfan Ahmad
 CEO, www.irhal.com
  ahmad@irhal.com

More Related Content

Discovering how to the Travel Industry Markets Online