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Design for social innovation
From critique to prototyping an emerging practice
Aditya Pawar!
PhD student, Umea Institute of Design
A brief presentation to fellow design doctoral students on the big debates in social design. June 2014
Critique: Purgatory of (social) design
Philips Chulha Stove Life- Straw One laptop per child
There are professions more harmful than industrial design, but only a few of them.
!
- Victor Papanek, Design for the real world
Transformative + Design
Transformative design is meant to express a way of living well, while at the same time
consuming fewer resources and generating new patterns of social cohabitation
!
- Burns, Cottam, Vanstone and Winhall, RED Report
Why this is an emerging practice
1 The loss of personal creative authorship
2 Shaping behaviour rather than form
3 Transformation design is never done
4 Creativity happens in run-time, not just in design-time
5 Diversity over quality
6 Design becomes a pro+amateur community
Challenges to designers/ researchers
Research goal: Prototyping Practices
..we aim to 'prototype' not objects or services but practices
in order to experiment and explore the implications of social,
cultural and technological changes and challenges to
design..
!
!
Research questions
!
a. Rede鍖ning the designers role and capabilities in transformative design?!
!
b. How can design manifest itself embedded in the context of concern?!
!
c. What are the new aesthetics of formless design?!
!
!
!
Knowledge through re鍖ection in action
Participatory action research
with communities of practice
!
Related work by others
Design Pilots (ongoing)
 Sliperiet: Social collaborative open organisation
!
 Umea Pantry: Niching sustainable food strategies in Umea
!
 Services that Google cannot provide: Community co-creation at
Umea Public Library
!
 Urban sanitation: product service system for urban slums in Dhaka
!
!
!
Positive deviations: Eco-local food production around Umea
 Ecological vegetable farming
 Ecological sheep farming
 Permaculture farming
 Farming for self-suf鍖ciency
 Urban farming
1. Umea Pantry: Niching sustainable food strategies in Umea
FarmersUrban/ guerrilla
farmers
Citizens RetailersRestaurants
Farm Fork
The brief = Matters of concern.
 POTENTIAL FARMS: Park land that is not used for urban
farming but has the potential to be used.
 EXISTING URBAN FARMS: Existing urban farms in
Alidhem, Carlshem, Ersboda and Broparken.
 NEIGHBOURHOOD INVOLVEMENT: The neighbourhood
involvement depends on the activities organised around
farming and the inhabitants themselves
 Alidhem
 Ersboda
 Study-circle HQ
 Carlshem!
!
!
 Broparken
NEGOTIATING RESOURCES!
LAND: Legally procured land
or Illegally procured land
MANURE: Manure placed by
the municipality
WATER: Permission taken to
access underground
municipal pipelines
TOOLS: Tools are pitched in
voluntarily by members
SEEDS/SAPLINGS: Seeds
and saplings volunteered by
members
 negotiating boundaries
2. Sliperiet: Social collaborative open organisation
STRUCTURING OPEN-NESS
Workshop Proposal for Sliperiet
Proposal by
Marlene Johansson
Aditya Pawar
E
n
tre
p
re
n
e
u
ria
l
zo
n
e
Makerzone
M
eeting
zone
Workshop: Co-imagining the value of sliperiet
Sliperiet Users
Internal Environment External Environment
Motivation/ mission/ values
Organisational culture
Core processes & rituals
Physical-technological
infrastructure
StudentsInternal actors
Researchers
Creative -
cultural
companies
Entrepreneurs/
Start-ups
Serious play
Discussion
Analysis SynthesisParticipatory input Participatory output
Breaking up into
socio-material raw materials
Re-assembling
into new socio-material
assemblies
- Boundary spanning
- Infrastructuring/
Scaffolding
- Prototyping /futuring
- recon鍖gurations
- Making things visible
- Tracing & probing
- Critical design
- Foresight/ projecting
- Narratives
- Trust & con鍖dence
building
Designing publics
Transformative
design
Design-time Post-Pre-
What can a social design process look like when the design is
never done?
How can we make transparent the black-box of big
society?
What are the limits of social design?
Fuzzy front end Later end
Latent Design &
discovery
Mobilisation Main streaming Embedding
 Period of under
performance or
gradual improvement
before innovation
occurs
 Strategy and
process for
innovation are
developed
 Piloting innovative
ideas, developing
new structures and
terms
 Innovation becomes
routine as ideas and
working practice are
main streamed in
one place, service or
sector
 Value of innovation
grows. Systemic
innovation may
occur, where the
locality has the
potential to innovate
in other sector
Source: Young
foundation (2007)
90% Design engagements
How can we scale up human centred
design? to take on complexities of designing
for communities and networks

More Related Content

How could we prototype a social design practice?

  • 1. Design for social innovation From critique to prototyping an emerging practice Aditya Pawar! PhD student, Umea Institute of Design A brief presentation to fellow design doctoral students on the big debates in social design. June 2014
  • 2. Critique: Purgatory of (social) design Philips Chulha Stove Life- Straw One laptop per child There are professions more harmful than industrial design, but only a few of them. ! - Victor Papanek, Design for the real world
  • 3. Transformative + Design Transformative design is meant to express a way of living well, while at the same time consuming fewer resources and generating new patterns of social cohabitation ! - Burns, Cottam, Vanstone and Winhall, RED Report
  • 4. Why this is an emerging practice 1 The loss of personal creative authorship 2 Shaping behaviour rather than form 3 Transformation design is never done 4 Creativity happens in run-time, not just in design-time 5 Diversity over quality 6 Design becomes a pro+amateur community Challenges to designers/ researchers
  • 5. Research goal: Prototyping Practices ..we aim to 'prototype' not objects or services but practices in order to experiment and explore the implications of social, cultural and technological changes and challenges to design.. ! !
  • 6. Research questions ! a. Rede鍖ning the designers role and capabilities in transformative design?! ! b. How can design manifest itself embedded in the context of concern?! ! c. What are the new aesthetics of formless design?! ! ! !
  • 7. Knowledge through re鍖ection in action Participatory action research with communities of practice !
  • 9. Design Pilots (ongoing) Sliperiet: Social collaborative open organisation ! Umea Pantry: Niching sustainable food strategies in Umea ! Services that Google cannot provide: Community co-creation at Umea Public Library ! Urban sanitation: product service system for urban slums in Dhaka ! ! !
  • 10. Positive deviations: Eco-local food production around Umea Ecological vegetable farming Ecological sheep farming Permaculture farming Farming for self-suf鍖ciency Urban farming 1. Umea Pantry: Niching sustainable food strategies in Umea
  • 12. The brief = Matters of concern. POTENTIAL FARMS: Park land that is not used for urban farming but has the potential to be used. EXISTING URBAN FARMS: Existing urban farms in Alidhem, Carlshem, Ersboda and Broparken. NEIGHBOURHOOD INVOLVEMENT: The neighbourhood involvement depends on the activities organised around farming and the inhabitants themselves Alidhem Ersboda Study-circle HQ Carlshem! ! ! Broparken NEGOTIATING RESOURCES! LAND: Legally procured land or Illegally procured land MANURE: Manure placed by the municipality WATER: Permission taken to access underground municipal pipelines TOOLS: Tools are pitched in voluntarily by members SEEDS/SAPLINGS: Seeds and saplings volunteered by members negotiating boundaries
  • 13. 2. Sliperiet: Social collaborative open organisation STRUCTURING OPEN-NESS Workshop Proposal for Sliperiet Proposal by Marlene Johansson Aditya Pawar E n tre p re n e u ria l zo n e Makerzone M eeting zone
  • 14. Workshop: Co-imagining the value of sliperiet Sliperiet Users Internal Environment External Environment Motivation/ mission/ values Organisational culture Core processes & rituals Physical-technological infrastructure StudentsInternal actors Researchers Creative - cultural companies Entrepreneurs/ Start-ups
  • 17. Analysis SynthesisParticipatory input Participatory output Breaking up into socio-material raw materials Re-assembling into new socio-material assemblies - Boundary spanning - Infrastructuring/ Scaffolding - Prototyping /futuring - recon鍖gurations - Making things visible - Tracing & probing - Critical design - Foresight/ projecting - Narratives - Trust & con鍖dence building Designing publics Transformative design Design-time Post-Pre- What can a social design process look like when the design is never done?
  • 18. How can we make transparent the black-box of big society?
  • 19. What are the limits of social design? Fuzzy front end Later end Latent Design & discovery Mobilisation Main streaming Embedding Period of under performance or gradual improvement before innovation occurs Strategy and process for innovation are developed Piloting innovative ideas, developing new structures and terms Innovation becomes routine as ideas and working practice are main streamed in one place, service or sector Value of innovation grows. Systemic innovation may occur, where the locality has the potential to innovate in other sector Source: Young foundation (2007) 90% Design engagements
  • 20. How can we scale up human centred design? to take on complexities of designing for communities and networks