Discussion Leader One
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The Times-Picayune newspaper and NOLA.com worked together to provide critical coverage of Hurricane Katrina and its aftermath. When the hurricane hit New Orleans and forced the newspaper's evacuation, NOLA.com's news blogs became the main source for updates on damage and rescue efforts. They were able to include granular details and run live blogs. This partnership between the newspaper and website reached a peak of 30 million page views in a day and earned the Times-Picayune two Pulitzer Prizes for its coverage.
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With Hurricane Katrina battering the Louisiana coastline, Jon
Donley, editor of NOLA.com, the New Orleans
Times-Picayune¡¯s
asso-
ciated web site, ensconced himself in the newspaper¡¯s ¡°hurricane
bunker.¡± The refuge, a third-floor photo lab outfitted with emergency
generators and triple-redundant Internet connectivity, had been built
after Hurricane George brushed New Orleans in 1998 and provided a
wak
e-up cal
l f
o
r the ¡°Big One.¡±
Donley¡¯s mission was to publish the newspaper on NOLA.com over
the Internet if the hurricane swamped the presses and the delivery
trucks. On Monday, August 29, 2005, the contingency became real. ¡°We
knew that New Orleans was going to drown, but we still had a way to
g
e
t the st
ory out,¡± said Donley, veteran newspaperman turned ¡°new
me
dia
¡±
jour
nalist.
NOLA.com had another mission. The web site had been spun off
from the newspaper as a separate entity to experiment with new online
approaches, including what is now known as ¡°citizen journalism.¡± As
the cit
y e
vacuated, the concept was put to the test. Donley posted mes-
sag
es fr
o
m r
eaders onto the site¡¯s public forums, reporting the first-
hand experiences of the fleeing New Orleanians, including tips on evac-
uation routes. By early Monday morning, Donley said he had started to
get messages from people trapped in attics; later he got pictures from
c
e
ll phone cameras of rising water. Pleas for help mounted¡ªcalls for
r
escue, as well as assistance in finding relatives who had not heeded the
war
ning to evacuate.
One of those people was Donley¡¯s 21-year-old daughter Sarah¡ªwho,
despite her father¡¯s pleas to evacuate, had remained in the family home
in Mandeville, a northern suburb that was then in the path of the
storm. ¡°I was keeping on the phone with my daughter, and at 6:30 in
the morning I lost contact with her,¡± Donley said in an interview. ¡°We
were getting reports of ºÝºÝߣll going under water and Mandeville.... I
was frantic. I could not get hold of the police4F
IRST
I
NFORMERS IN THE
D
ISASTER
Z
ONE
: T
HE
L
ESSONS OF
K
ATRINA
Many people caught in Katrina¡¯s devastation had such experiences,
but for Donley his personal and professional lives intersected, as he
joined the users of NOLA.com in seeking help online. He posted his
own message: ¡°If you are praying, my daughter, Sarah, is missing.¡± He
kept blogging about his daughter, posting her picture. Her story got
picked up by television networks, which were turning to NOLA.com as
an important link in the information flow around the disaster. The site
counted more than 30 million page views on the third day after Katrina
struck¡ªup from its usual 6 million page views per week.
1
Donley¡¯s story had a happy ending: His message found its way to law
enforcement officers who reunited Sarah with her father three days later
in Baton Rouge. Thousands of harrowing tales have emerged in the
wake of Katrina, but Donley and other practitioners of the new media
added a new chapter to crisis communications in the digit.Finalkatrinapowerpoint(2)
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With Hurricane Katrina battering the Louisiana coastline, Jon
Donley, editor of NOLA.com, the New Orleans
Times-Picayune¡¯s
asso-
ciated web site, ensconced himself in the newspaper¡¯s ¡°hurricane
bunker.¡± The refuge, a third-floor photo lab outfitted with emergency
generators and triple-redundant Internet connectivity, had been built
after Hurricane George brushed New Orleans in 1998 and provided a
wak
e-up cal
l f
o
r the ¡°Big One.¡±
Donley¡¯s mission was to publish the newspaper on NOLA.com over
the Internet if the hurricane swamped the presses and the delivery
trucks. On Monday, August 29, 2005, the contingency became real. ¡°We
knew that New Orleans was going to drown, but we still had a way to
g
e
t the st
ory out,¡± said Donley, veteran newspaperman turned ¡°new
me
dia
¡±
jour
nalist.
NOLA.com had another mission. The web site had been spun off
from the newspaper as a separate entity to experiment with new online
approaches, including what is now known as ¡°citizen journalism.¡± As
the cit
y e
vacuated, the concept was put to the test. Donley posted mes-
sag
es fr
o
m r
eaders onto the site¡¯s public forums, reporting the first-
hand experiences of the fleeing New Orleanians, including tips on evac-
uation routes. By early Monday morning, Donley said he had started to
get messages from people trapped in attics; later he got pictures from
c
e
ll phone cameras of rising water. Pleas for help mounted¡ªcalls for
r
escue, as well as assistance in finding relatives who had not heeded the
war
ning to evacuate.
One of those people was Donley¡¯s 21-year-old daughter Sarah¡ªwho,
despite her father¡¯s pleas to evacuate, had remained in the family home
in Mandeville, a northern suburb that was then in the path of the
storm. ¡°I was keeping on the phone with my daughter, and at 6:30 in
the morning I lost contact with her,¡± Donley said in an interview. ¡°We
were getting reports of ºÝºÝߣll going under water and Mandeville.... I
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IRST
I
NFORMERS IN THE
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ONE
: T
HE
L
ESSONS OF
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ATRINA
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but for Donley his personal and professional lives intersected, as he
joined the users of NOLA.com in seeking help online. He posted his
own message: ¡°If you are praying, my daughter, Sarah, is missing.¡± He
kept blogging about his daughter, posting her picture. Her story got
picked up by television networks, which were turning to NOLA.com as
an important link in the information flow around the disaster. The site
counted more than 30 million page views on the third day after Katrina
struck¡ªup from its usual 6 million page views per week.
1
Donley¡¯s story had a happy ending: His message found its way to law
enforcement officers who reunited Sarah with her father three days later
in Baton Rouge. Thousands of harrowing tales have emerged in the
wake of Katrina, but Donley and other practitioners of the new media
added a new chapter to crisis communications in the digit.Finalkatrinapowerpoint(2)
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2. The press became an independent industry and the field of journalism emerged, centered around fact-based reporting. Newspapers consolidated as businesses dependent on advertising revenue.
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Discussion Leader One
- 1. Hurricane Katrina Coverage from the Times-Picayune and NOLA.com Discussion Leader Ashley
- 2. Times-Picayune and NOLA.com The Background¡ The Times-Picayune has 602,744 in daily readers and is the 34 th largest American Newspaper It began publishing in 1837 as the Picayune, named after the Spanish coin equivalent to 6 1/4 cents (1/16 dollar) - which was the price of the paper. It became the Times-Picayune after merging with its rival paper in 1914. (http://www.mondonewspapers.com/newspaper/new-orleans-times-picayune.html)
- 3. Times-Picayune and NOLA.com The Background¡ NOLA.com aka New Orleans, Louisiana The NOLA.com site has been previously known for its coverage of Mardi Gras and live web cam.
- 4. Hurricane Katrina Hits New Orleans The staff thought they would be able to continue coverage through their office, but flooding forced an evacuation ¡° The idea was to use the web to give breaking information to people and then the full stories would be in the newspaper.¡± ~Jon Donley
- 5. What the Times-Picayune and NOLA.com accomplished NOLA.com newsblogs became the source for news on hurricane damage and rescue efforts Were able to include small details They ran two blogs live People started sending in requests for rescues Opinion blog for influx of letters to the editor The office Building of the Times-Picayune
- 6. Why it was successful They embraced new technologies Used forums to locate missing people Servers were located in New Jersey NOLA and the Times-Picayune were able to merge identities Peak of 30 million page views in a day The service truck that the staff evacuated the office in
- 7. What they earned for their coverage The Times-Picayune won two Pulitzer Prizes, including a gold medal for meritorious public service, for the newspaper¡¯s coverage of Hurricane Katrina and its aftermath. The newspaper also received a Pulitzer Prize for distinguished reporting of breaking news. Both prizes were awarded to the newspaper's staff. (http://www.nola.com/newslogs/breaking/index.ssf?/mtlogs/nola_localbreakingnews/archives/2006_04_17.html)
- 8. Discussion Questions Do you think that this type of journalism warrants a Pulitzer Prize? Why or why not? By publishing their blog, they were able to reach their displaced readership, who were all over the country. Do you think that they should have returned to paper copies of the newspaper? Are paper copies necessary anymore?
- 9. More Discussion Questions In what other ways, do you think, has the Times-Picayune and NOLA.com partnership benefited? What are other positive aspects of media convergence? Questions of your own???