Disney Mini Case Analysis
0 likes572 views
This presentation was done as a part of Marketing Management internship under the guidance of Prof. Sameer Mathur, IIM Lucknow. The presentation gives a detailed analysis of Disney's Marketing Strategy.
Convert to study materialsBETA
Transform any presentation into ready-made study materialselect from outputs like summaries, definitions, and practice questions.
Disney Mini Case Analysis
- 2. If you can dream it, You can do it -Walt Disney Walt and Roy Disney started Disney Brothers Cartoon Studio in 1923. Leading entertainment and media enterprise.
- 5. Mission and Vision Mission : The Walt Disney Company is to be the preeminent leader in the field of family entertainment. Vision : The Walt Disney Company is to be one of the worlds leading producers and providers of entertainment and information, which excels in being a diversified, international, family entertainment and media company.
- 6. Disneys Business Diversity Disney Media Networks Parks and Resorts Studio Entertainment Consumer Products and Interactive Media
- 7. Media Networks 44% of net revenue in 2015. Has channels and radio for everyone. Kids Channels Youth Channels Movies & Sports Channels Disney Radio
- 8. Parks and Resorts Where dreams come true and magic comes to life. 31% of net revenue in 2015.
- 9. Studio Entertainment 14% of net revenue 2015
- 10. Consumer Products and Interactive Media Four main lines of business: Licensing, Retail, Games and Apps, and Content. 11% of net revenue in 2015.
- 11. What is the secret of Disneys success?
- 12. Reference Groups: Family You're dead if you aim only for kids. Adults are only kids grown up, anyway. -Walt Disney
- 14. Cultural Factors Considers the culture of a market and include products that are appealing to that sphere.
- 15. Strategic Acquisitions These acquisitions helped Disney to remain relevant in the current market.
- 16. Strong Values Disney Difference Customer Managed Relationship No one owns the customer but every one owns the moment they are in to make them magical. The cartoons and movies give morals. Teamwork Its not hard to make decisions when you know what your values are. -Roy Disney
- 17. Tech Savvy Disney Constant Innovation.
- 18. Risks Heritage Innovation Relevance Continuous relevant innovations which goes with its 90 year old legacy. Disneys Competitions in media, broadcasting, films etc.
- 20. Summary
- 21. Created by Anu Abraham, CET, during a marketing management internship by Prof. Sameer Mathur, IIM Lucknow DISCLAIMER