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Disney and Target Marketing

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Jonathan Shen
Jonathan Shen

This was the very first PPT that I have done at my work. It pretty much describes who is the leading target market from Disney, and how Disneyland, the theme park creates both positive and negative impact to its audience.

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DISNEYLAND
Positive Influence to Audience Rides such as the teacups from the Disney movie Alice in Wonderland have helped develop a new meaning to California Adventure in Anaheim, California, United States help everyday life: If the kids are us realize that you do not need to travel far to have fun. happy, then the parents will be happy.
Negative Influence on to the Audience Rides such as Space Mountain and Big Thunder Railroad had had a negative impact on certain audience due to heart, brain, and other health problems which caused the rides to lower their self-esteem.
Disney/Pixar Pixar Studios has been working with Disney for who knew how long, and kids and adults still seem to love their films.
Big News on Disney Remember how I just mentioned that the Big Thunder Railroad had a negative impact on audiences? The Big Thunder Railroad at Disneyland in Anaheim, CA has been closed until 2012-1-9 to 2012-5-27 for a refurbishment. Beforehand, a family from Canada had suffered an accident on that ride due to neck pain on that ride from Disneyland in Anaheim, CA, USA.
Disney & Marketing/Sales Target sales/marketing for Disney have been 5-6 year old kids and most adults of either gender TOYS CLOTHING MOVIES
Disney Acquisitions Saban Power Rangers 2002/2003-2010 Ninja Storm, Dino Thunder, SPD, Mystic Force, Operation Overdrive, Jungle Fury, MMPR 2010 (see next slide) Marvel Spider-Man, The Avengers, X-Men 2009
Saban/Power Rangers and Disney Why Saban hadnt thought twice of selling the Power Rangers franchise to Disney we may never know the answer to; but the two logos you see (on your left and the other on the bottom are two different seasons (Disneys Mighty Morphin is not the same as Sabans because of the CGIs that Disney had put out). I also read/was told that the toys that were put also became different when Disney took over (some of the toys werent even put out for some of the Disney seasons only volume DVDs for Ninja Storm, Dino Thunder, SPD, etc.)
Marketing Moving Foward What would Disneys future be like in a year from now? 5 years? 10 years? Or even 50 years? We may never know. Marketing, like life moves forward and we shall never turn back and look at the past.

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Disney and Target Marketing

  • 2. Positive Influence to Audience Rides such as the teacups from the Disney movie Alice in Wonderland have helped develop a new meaning to California Adventure in Anaheim, California, United States help everyday life: If the kids are us realize that you do not need to travel far to have fun. happy, then the parents will be happy.
  • 3. Negative Influence on to the Audience Rides such as Space Mountain and Big Thunder Railroad had had a negative impact on certain audience due to heart, brain, and other health problems which caused the rides to lower their self-esteem.
  • 4. Disney/Pixar Pixar Studios has been working with Disney for who knew how long, and kids and adults still seem to love their films.
  • 5. Big News on Disney Remember how I just mentioned that the Big Thunder Railroad had a negative impact on audiences? The Big Thunder Railroad at Disneyland in Anaheim, CA has been closed until 2012-1-9 to 2012-5-27 for a refurbishment. Beforehand, a family from Canada had suffered an accident on that ride due to neck pain on that ride from Disneyland in Anaheim, CA, USA.
  • 6. Disney & Marketing/Sales Target sales/marketing for Disney have been 5-6 year old kids and most adults of either gender TOYS CLOTHING MOVIES
  • 7. Disney Acquisitions Saban Power Rangers 2002/2003-2010 Ninja Storm, Dino Thunder, SPD, Mystic Force, Operation Overdrive, Jungle Fury, MMPR 2010 (see next slide) Marvel Spider-Man, The Avengers, X-Men 2009
  • 8. Saban/Power Rangers and Disney Why Saban hadnt thought twice of selling the Power Rangers franchise to Disney we may never know the answer to; but the two logos you see (on your left and the other on the bottom are two different seasons (Disneys Mighty Morphin is not the same as Sabans because of the CGIs that Disney had put out). I also read/was told that the toys that were put also became different when Disney took over (some of the toys werent even put out for some of the Disney seasons only volume DVDs for Ninja Storm, Dino Thunder, SPD, etc.)
  • 9. Marketing Moving Foward What would Disneys future be like in a year from now? 5 years? 10 years? Or even 50 years? We may never know. Marketing, like life moves forward and we shall never turn back and look at the past.