Display landscape jp-2016exchangewire-japan updated102516
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This document provides an overview of the digital advertising ecosystem, outlining the various players involved in planning, buying, optimizing, and analyzing digital advertising campaigns, including agencies, demand side platforms, data management platforms, ad exchanges, social media tools, and publishers. It shows how advertisers, audiences, and publishers are connected through the different intermediaries and technologies that facilitate the buying and selling of digital ads.
Display landscape jp-2016exchangewire-japan updated102516
- 1. AGENCIES MEDIA BUYING PLATFORMS/ AGENCY DESK AD SERVERS VERIFICATION RETARGETING DSPs EXCHANGES BID INFRASTRUCTURE MEDIA PLANNING & ATTRIBUTION DMPs & DATA AGGREGATORS TARGETED NETWORKS / AMPs MEDIA MANAGEMENT SYSTEMS AND OPERATIONS MEASUREMENT & ANALYTICS CREATIVE OPTIMISATION TAG MANAGEMENT VERTICAL / CUSTOM ? 2016 ExchangeWire Ltd. All rights reserved.Powered by DAC SSPs PUBLISHER TOOLS AD SERVERS PERFORMANCEMOBILE DATA SUPPLIERS ADVERTISER PUBLISHER AUDIENCE ExchangeWire JAPAN Display Landscape 2016 AD NETWORKS HORIZONTAL PUBLISHER TRADING DESK SHARING DATA / SOCIAL TOOLS MEDIA REPRESENTATIVES