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DISPLAY RETARGETING

Etarget
Etarget

This document summarizes an advertising company's retargeting and display advertising solutions. It explains that most website visitors leave without converting and that retargeting can remind these visitors of a brand by showing them banners on other sites. It describes how the solution works by segmenting visitors, customizing banners, and serving ads across a large network of websites. The company also offers a Facebook retargeting product to generate more conversions by reaching visitors directly on Facebook. Contact details are provided for those interested in the products.

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SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU VISIBLE ADVERTISING I DISPLAY RETARGETING THE LARGEST RETARGETING PLATFORM
SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU PROBLEM 98% OF VISITORS LEAVE THE WEBSITE WITHOUT CONVERSION AVERAGE CONVERSION RATE IS 2% OF VISITORS LEAVE YOUR WEBSITE WITHOUT CONVERSION INCREASE CONVERSION RATE UP WITH BANNER RE-TARGETING CAMPAIGNS 98%98% 3x3x
SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU SOLUTION - DISPLAY RETARGETING HOW IT WORKS? 1. YOUR CUSTOMER IS SHOPPING ON YOUR WEBSITE 2. HOWEVER, LIFE GETS IN THE WAY AND 98% OF VISITORS GET DISTRACTED AND LEAVE THE WEBSITE 3. RETARGETING ENABLES YOU TO REMIND YOUR BRAND TO VISITORS, WHO LEFT THE PAGE WITHOUT CONVERTING, BY SHOWING THEM YOUR BANNERS WHICHEVER FAVOURITE WEBSITES THEY SURF AND BRING THEM BACK YOUR WEBSITE YOUR WEBSITE YOUR CUSTOMER卒S FAVOURITE WEBSITE YOUR BANNER HERE CUSTOMER SHOPPING ON YOUR WEBSITE CUSTOMER LEAVES YOUR WEBSITE YOUR RETARGETING BANNER
SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU SOLUTION - DISPLAY RETARGETING HOW IT WORKS? SEGMENTATION SEGMENT YOUR CUSTOMERS AND PRODUCT TYPES BY USING UNIQUE URLS CUSTOMISATION DELIVER DIFFERENT BANNERS AND MESSAGE TO EACH TARGET GROUP <script type="text/javascript"> adroll_adv_id = "SD7UT6VHXRCATGA4VGAHCN"; adroll_pix_id = "CDLBQEMWYJEFXCNFENPKF5"; (function () { var oldonload = window.onload; window.onload = function(){ __adroll_loaded=true; var scr = document.createElement("script"); var host = (("https:" == document.location.protocol) ? "https://s.adroll.com" : "http://a.adroll.com"); scr.setAttribute('async', 'true'); scr.type = "text/javascript"; yourwebsite.com/shoes yourwebsite.com/sports yourwebsite.com/skirts BANNERS PREPARE MOST USED BANNERS 728x60, 300x250, 160x600 SMART PIXEL PLACE A SINGLE SMARTPIXEL ACROSS YOUR SITE
SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU NETWORK WHERE CAN VISITORS SEE YOUR BANNERS? WITH OUR NETWORK, YOU CAN REACH MORE THAN 95% OF THE WEB AD INVENTORY, PRECISELY SERVING BANNERS USING OUR RE-TARGETING TECHNOLOGY. TRAVEL TOURIST AUTO-MOTO SPORT NEWS / BLOGS ADULT LIFESTYLE FAMILY + WORLDWIDE REACH PRICING 3,90/CPM PL CZ SK AT HU HR RO RS BG CHANNELS NETWORK COUNTRIES GOOGLE DISPLAY NETWORK YAHOO RMX MICROSOFT ADEXCHANGE RUBICON AOL ADBRITE ADMELD ADMELD OPENX PUBMATIC FOX INTERACTIVE MEDIA CPX INTERACTIVE COLLECTIVE EXCHANGE CPM ONLY SIXAPART KITARA MEDIA METANETWORK BANNER CONNECT HARREN MEDIA REVINET REVINET .FOX NETWORKS XTEND MEDIA AXILL LIFT DNA BURST MEDIA YBRANT DIGITAL MEDIA SHAKERS REDUX MEDIADEDICATED MEDIA AQUA MEDIA
SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU YOUR CUSTOMER卒S FAVOURITE WEBSITE YOUR BANNER HERE RETARGETING ON FACEBOOK GENERATE EVEN MORE CONVERSIONS THROUGH FACEBOOK USE THE FACEBOOK RETARGETING AND INCREASE YOUR ROI UP TO 16x REACH VISITORS OF YOUR WEBSITE DIRECTLY ON FACEBOOK USING OUR FACEBOOK RE-RETARGETING PRODUCT
SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU LIQUID ADS FOR FACEBOOK 102% AVG. INCREASE IN CTR OVER STANDARD FBX ADS 1. SHOPPER VISITS A BRAND卒S SITE AND VIEWS A SPECIFIC PRODUCT 2. OUR CODE IDENTIFIES WHICH PRODUCT A SHOPPER SEES IN REAL-TIME. MEANWHILE, OUR BEHIND-THE-SCENES CRAWLER AUTOMATICALLY PULLS PRODUCT IMAGES, DESCRIPTIONS AND PRICING TO USE LATER IN ADS 3. OUR SYSTEM AUTOMATICALLY RESIZE YOUR PRODUCT IMAGE TO 100 X 72 AND SERVE AN AD WITH THE RELEVANT CONTENT TO MAXIMIZE PERSONALIZATION
SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU CONTACT SHOULD YOU BE INTERESTED IN OUR PRODUCTS, FEEL FREE TO CONTACT US MATEJ KOLAROVSK HEAD OF BUSINESS DEVELOPMENT matej.kolarovsky@etarget.eu VISIBLE ADVERTISING I

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DISPLAY RETARGETING

  • 1. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU VISIBLE ADVERTISING I DISPLAY RETARGETING THE LARGEST RETARGETING PLATFORM
  • 2. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU PROBLEM 98% OF VISITORS LEAVE THE WEBSITE WITHOUT CONVERSION AVERAGE CONVERSION RATE IS 2% OF VISITORS LEAVE YOUR WEBSITE WITHOUT CONVERSION INCREASE CONVERSION RATE UP WITH BANNER RE-TARGETING CAMPAIGNS 98%98% 3x3x
  • 3. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU SOLUTION - DISPLAY RETARGETING HOW IT WORKS? 1. YOUR CUSTOMER IS SHOPPING ON YOUR WEBSITE 2. HOWEVER, LIFE GETS IN THE WAY AND 98% OF VISITORS GET DISTRACTED AND LEAVE THE WEBSITE 3. RETARGETING ENABLES YOU TO REMIND YOUR BRAND TO VISITORS, WHO LEFT THE PAGE WITHOUT CONVERTING, BY SHOWING THEM YOUR BANNERS WHICHEVER FAVOURITE WEBSITES THEY SURF AND BRING THEM BACK YOUR WEBSITE YOUR WEBSITE YOUR CUSTOMER卒S FAVOURITE WEBSITE YOUR BANNER HERE CUSTOMER SHOPPING ON YOUR WEBSITE CUSTOMER LEAVES YOUR WEBSITE YOUR RETARGETING BANNER
  • 4. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU SOLUTION - DISPLAY RETARGETING HOW IT WORKS? SEGMENTATION SEGMENT YOUR CUSTOMERS AND PRODUCT TYPES BY USING UNIQUE URLS CUSTOMISATION DELIVER DIFFERENT BANNERS AND MESSAGE TO EACH TARGET GROUP <script type="text/javascript"> adroll_adv_id = "SD7UT6VHXRCATGA4VGAHCN"; adroll_pix_id = "CDLBQEMWYJEFXCNFENPKF5"; (function () { var oldonload = window.onload; window.onload = function(){ __adroll_loaded=true; var scr = document.createElement("script"); var host = (("https:" == document.location.protocol) ? "https://s.adroll.com" : "http://a.adroll.com"); scr.setAttribute('async', 'true'); scr.type = "text/javascript"; yourwebsite.com/shoes yourwebsite.com/sports yourwebsite.com/skirts BANNERS PREPARE MOST USED BANNERS 728x60, 300x250, 160x600 SMART PIXEL PLACE A SINGLE SMARTPIXEL ACROSS YOUR SITE
  • 5. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU NETWORK WHERE CAN VISITORS SEE YOUR BANNERS? WITH OUR NETWORK, YOU CAN REACH MORE THAN 95% OF THE WEB AD INVENTORY, PRECISELY SERVING BANNERS USING OUR RE-TARGETING TECHNOLOGY. TRAVEL TOURIST AUTO-MOTO SPORT NEWS / BLOGS ADULT LIFESTYLE FAMILY + WORLDWIDE REACH PRICING 3,90/CPM PL CZ SK AT HU HR RO RS BG CHANNELS NETWORK COUNTRIES GOOGLE DISPLAY NETWORK YAHOO RMX MICROSOFT ADEXCHANGE RUBICON AOL ADBRITE ADMELD ADMELD OPENX PUBMATIC FOX INTERACTIVE MEDIA CPX INTERACTIVE COLLECTIVE EXCHANGE CPM ONLY SIXAPART KITARA MEDIA METANETWORK BANNER CONNECT HARREN MEDIA REVINET REVINET .FOX NETWORKS XTEND MEDIA AXILL LIFT DNA BURST MEDIA YBRANT DIGITAL MEDIA SHAKERS REDUX MEDIADEDICATED MEDIA AQUA MEDIA
  • 6. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU YOUR CUSTOMER卒S FAVOURITE WEBSITE YOUR BANNER HERE RETARGETING ON FACEBOOK GENERATE EVEN MORE CONVERSIONS THROUGH FACEBOOK USE THE FACEBOOK RETARGETING AND INCREASE YOUR ROI UP TO 16x REACH VISITORS OF YOUR WEBSITE DIRECTLY ON FACEBOOK USING OUR FACEBOOK RE-RETARGETING PRODUCT
  • 7. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU LIQUID ADS FOR FACEBOOK 102% AVG. INCREASE IN CTR OVER STANDARD FBX ADS 1. SHOPPER VISITS A BRAND卒S SITE AND VIEWS A SPECIFIC PRODUCT 2. OUR CODE IDENTIFIES WHICH PRODUCT A SHOPPER SEES IN REAL-TIME. MEANWHILE, OUR BEHIND-THE-SCENES CRAWLER AUTOMATICALLY PULLS PRODUCT IMAGES, DESCRIPTIONS AND PRICING TO USE LATER IN ADS 3. OUR SYSTEM AUTOMATICALLY RESIZE YOUR PRODUCT IMAGE TO 100 X 72 AND SERVE AN AD WITH THE RELEVANT CONTENT TO MAXIMIZE PERSONALIZATION
  • 8. SK | CZ | HU | RO | BG | RS | HR | AT | PLWWW.ETARGET.EU CONTACT SHOULD YOU BE INTERESTED IN OUR PRODUCTS, FEEL FREE TO CONTACT US MATEJ KOLAROVSK HEAD OF BUSINESS DEVELOPMENT matej.kolarovsky@etarget.eu VISIBLE ADVERTISING I