Disruptive Innovation Theory + UX = Better Projects
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This document discusses disruptive innovation theory and its application to user experience (UX) projects. It introduces concepts like jobs-to-be-done, the four forces that influence behavior change, and applying a timeline approach to understand when innovations are disruptive. The goal is to align how design and business understand customer needs and situations in order to strengthen UX practices and drive disruptive innovations. Key tools highlighted for applying these concepts include interviews, journey mapping, and analyzing the forces that influence when customers will adopt changes.
![http://www.christenseninstitute.org/key-concepts/disruptive-innovation-2/
[transforming] an existing
marketby introducing
simplicity, convenience,
accessibility, and
affordability where
complication and high cost
are the status quo.
[transforming] an existing
marketby introducing
simplicity, convenience,
accessibility, and
affordability where
complication and high cost
are the status quo.](https://image.slidesharecdn.com/dsuw-130917222715-phpapp02/85/Disruptive-Innovation-Theory-UX-Better-Projects-5-320.jpg)
Disruptive Innovation Theory + UX = Better Projects
- 1. Disruptive Innovation Theory UX Better Projects Mike Rivera UX Director Slice of Lime +
- 2. Young Days Early Career Mid Career 1997 Mid 00s 2011 Grad School
- 4. What is Disruptive Innovation Theory?
- 5. http://www.christenseninstitute.org/key-concepts/disruptive-innovation-2/ [transforming] an existing marketby introducing simplicity, convenience, accessibility, and affordability where complication and high cost are the status quo. [transforming] an existing marketby introducing simplicity, convenience, accessibility, and affordability where complication and high cost are the status quo.
- 6. Goals Align the tools and language that design and business use. Adapt & strengthen current UX practices.
- 7. Disruptive Innovation Jobs to be Done Four Forces
- 8. Time Performance Least demanding Mid tier demands Most demanding Disruption
- 9. Jobs to be Done(JTBD) Marketing Malpractice: The Cause and the Cure http://hbr.org/2005/12/marketing-malpractice-the-cause-and-the- cure/ Jobs-to-be-Done blog jobstobedone.org Critical Path podcast https://itun.es/i6xz6Nf Kano Analysis http://uxmag.com/articles/leveraging-the-kano-model-for-optimal- results Stop Designing for Users: Design for Activities https://medium.com/design-ux/9c5e582b3ec8
- 10. People dont want to buy a quarter-inch drill. They want a quarter-inch hole. Theodore Levitt Harvard marketing professor http://hbr.org/2005/12/marketing-malpractice-the-cause-and-the-cure/
- 11. Situations drive behavior* *not someones traits
- 12. Listen to music while running Action Object of Action Focus
- 13. Functional Social Emotional JTBD can have three dimensions
- 15. Big Takeaway Base decisions on customer situations, not customer traits
- 17. Four Forces & Timeline Jobs-to-be-Done blog jobstobedone.org Jobs-to-be-Done Radio podcast itun.es/i6xn5bd Chris Spiek twitter.com/chriscbs Bob Moesta twitter.com/bmoesta BJ Fogg bjfogg.com
- 18. Habit of the present Push of the situation Anxiety of the new Magnetism of the new Status Quo Progression
- 19. Habit of the present Push of the situation Anxiety of the new Magnetism of the new Functional Social Emotional This force can trump all others People dont like change Powerful force Good enough Drawbacks of new Non-consumption
- 20. Passive Looking Active Looking Deciding Consuming Exposure Event Event Purchase Experienced
- 21. Big Takeaway To understand behavior, find its causal roots
- 23. Thank you Mike Rivera @heavywinter Coming in November