Distribution and Delivery of Digital Media at Kaiser Permanente
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The document discusses digital media distribution and delivery at Kaiser Permanente. It provides an overview of Kaiser Permanente, their content delivery networks, internal content providers and production facilities. Key points include that Kaiser Permanente uses videoconferencing, intranet streaming and VOD to distribute educational and training content internally, while using their public websites and various digital formats to provide health education content externally.
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Distribution and Delivery of Digital Media at Kaiser Permanente
- 1. Distribution and Delivery of Digital Media at Kaiser Permanente Larry Kless Production Manager, Videoconferencing Content Distribution Manager, Multimedia Kaiser Permanente Streaming Media West November 2 , 2006
- 2. About Me Production and Content Distribution Manager in Northern California Regional Multimedia department Worked at KP since 1990 20+ Film, video, audio 15+ years in videoconferencing Fine Arts background
- 3. About Kaiser Permanente Founded in 1945 Largest non-profit HMO Serving 8.3 million members 8 Regions covering 9 states and the District of Columbia 136,500 employees 11,700 physicians 27 hospitals 431 medical offices Headquarters - Oakland, CA * data circa 6/04
- 4. Content Delivery Internal Education and training Business communications Video project approval (for internal clients only) External Health education Marketing
- 5. Internal Content Delivery Networks Videoconferencing 300+ end points Tandberg 6000 codecs, 384 Kbps, H.320 over private Passport enterprise network Main channel for live broadcast and interactive video Intranet Rich media delivery Progressive download VOD Windows Media streaming
- 6. Internal Content Providers Top Four Physician Education (CME) Nursing education (CE) Corporate communications Regulatory and compliance
- 7. Internal Content Providers – The Big Two Clinical Videoconferencing Network Weekly live CE videoconference for nurses Interactive and broadcast mode 1 to 6 hour program lengths depending on topic Post-event distribution mainly DVD Short clips delivered in various digital formats
- 8. Internal Content Providers – The Big Two Bi-weekly live CME videoconferences for clinicians Noon time slot to reach broad audience (avg. 1200) 50 minute program length Post-event distribution mainly DVD (internal/external) Short clips and full programs available as Windows Media streams and Flash via intranet
- 9. Internal Production Facility Flagship Studio Control Room - Oakland, CA
- 10. Internal Production Facility Flagship Studio Control Room - Oakland, CA
- 11. Internal Production Facility Flagship Studio - Oakland, CA
- 12. Internal Production Facility Flagship Studio - Oakland, CA
- 13. Internal Production Facility Flagship Studio - Oakland, CA
- 14. Internal Content Delivery – Live Web cast Screen shot of Live Web cast
- 15. Internal Content Delivery - VOD Screen shot of Intranet VOD
- 16. Internal Content Delivery - Live Videoconference, Web cast and VOD George Halvorson, Chairman and CEO
- 17. Internal Content Delivery Screen shot of Intranet VOD
- 18. Content Delivery External Health education Videos and Podcasts Marketing
- 19. External Content Delivery – Health Education members.kaiserpermanente.org
- 20. Portal to members Your Personal Physician’s Homepage permanente.net
- 21. Portal to members Your Personal Physician’s Homepage
- 22. Access to Health Care Information
- 24. FLV is Standard Video Delivery Format
- 25. Production Process and Workflow (Mainly Mac OS) Acquisition on BetaSP, DVCAM and Firestore Edit in Final Cut Pro AJA I/O box handles analog component Master on BetaSP or DVCAM Video approval available on ikpdev.org/video Distribute mainly on DVD, CD and web Delivery Formats MPEG-1, MPEG-2 WMV FLV SWF EXE MP3
- 26. Software tools (Mainly Mac OS) Final Cut Pro – video editing Soundtrack Pro – audio editing Compressor – MPEG-2 encoding DVD Studio Pro – DVD authoring Cleaner – WMV encoding, transcoding Sorenson Squeeze - Flash 7 Flix Pro – Flash 8 encoding Studio 8 – Flash projects Dreamweaver/TeamSite – web development
- 27. For More Information [email_address] (510) 987-3956