Distribution Channel and Promotion
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This document discusses the distribution channels and integrated marketing communication strategies for formula milk brands. It begins by providing background on the history and development of formula milk. It then details the distribution channel used by one brand, which involves a principal, wholesalers, agents, retailers and online distributors. The document also discusses the brand's target market of urban families with young children and its use of advertising, personal selling, sales promotions, public relations, and events/activations to build brand equity. Key tactics mentioned include print/digital ads, customer relations, sampling, CSR activities, seminars, mall events, and social media engagement.
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Distribution Channel and Promotion
- 1. DISTRIBUTION CHANNEL AND INTEGRATED MARKETING COMMUNICATION OF FORMULA MILK Management Functional Dian Indah Savitri - 1506699453 Gerha Jayamala - 15066996551 Dinna Afiriyani - 1506699472 Dyah Anggitawati - 1506699491 Fadila Puti Lenggo - 1506699154 Ika Novaria 1506699705 Fitri - 1506699610
- 2. Human milk Human milk substitute Science, medicine, industry BABYS FEEDING: History & Perspective
- 3. HISTORY OF FORMULA MILK Pasteurization Evaporation Homogenized Packaging and commercialization 1900 1920 1940 19601970 Almost 70% of infants were receiving cows milk WHO prohibit commercial marketing for infant milk 1980
- 4. Infant formula milk ( 0 6 months) Follow on formula milk ( 6 36 months) School formula milk ( 4 10 years) Special need formula milk soya, hipoallergenik) Pregnant and breastfeed mother milk EXTENDED PRODUCT LINE
- 5. Super Premium Premium Middle Low FORMULA MILK SEGMENTATION
- 6. CHIL KID PLATINUM For 1 3 Years Old
- 7. BRAND CLAIM
- 8. Wd w cq Moms with kids age 1 to 3 years old SES: A A+ Living in urban cities Active Exposed to global information Open minded TARGET MARKET
- 10. The process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries. The other three parts of the marketing mix are product, pricing, and promotion. DISTRIBUTION
- 11. THREE BASIC STRATEGIES OF RETAIL COVERAGES
- 13. DISTRIBUTION CHANNEL OF MORINAGA PLATINUM
- 15. Principal (PT Sanghiyang Perkasa) Wholeseller (Lotte, Hypermart, dll) Consumer Retailer (Indomaret, Alfamart, Apotik, Rmah Sakit, KalCare, dll) Agent (PT Enseval Putera Megatrading) Online Distributor
- 16. Enseval continuosly the distribution range area. To date, Enseval owns 46 Full Services branches nationwide, spreading our service capability from Banda Aceh to Jayapura.
- 17. Geographical Information System (GIS) Transportation Fleet DISTRIBUTION TOOLS
- 18. Centralized Data Measuring Monitoring System Warehouse Management System LOGISTIC
- 19. 1992 PT Enseval 2011 Online Retailer 2012 Retailers online Channel DISTRIBUTION TIMELINE
- 20. Webstore E-Commerce Retailer Retailers Online Channel ONLINE SALES DISTRIBUTION
- 21. Customer memesan barang melalui Kalbestore.com Kalbe store merangkum pesanan yang diterima menjadi suatu pesanan cabang dan meneruskannya kepada bagian Demand Planning & Purchasing perusahaan. Bagian Demand Planning & Purchasing menentukan jumlah barang yang harus dikirimkan ke customer dan memasukkan Delivery Schedule ke dalam sistem informasi perusahaan. PT Enseval menerima Delivery Schedule melalui sistem informasi perusahaan. PT Enseval melakukan pengiriman pesanan customer sesuai jadwal yang ditentukan. KALBE E-STORE DISTRIBUTION
- 24. CHACHA RAISSA Radio Announcer AMANDA AJIKARISMA General Manager HELLUA PUSPOYO Beauty Influencer YASMIN RASYID Founder of Circle of Moms DANESYA JUZAR Housewife ALMIRA NINDYA Housewife
- 25. Kalaubelisusu formula untuk anak, apa yang paling kamuperhatikan?
- 26. K顎温鉛庄岳温壊!
- 27. Bagaimana Andamencari informasi mengenai kualitas brand susu formula yang Andapilih?
- 28. Kebetulan teman-temanku banyak yang sudah memiliki Anak, jadi aku banyak bertanya kepada mereka sebagai senior dalam mengurus Anak. Termasuk mengenai merk susu formula untuk Anakku. You know theres always Google to rescue you. Aku banyak ikut forum di dunia maya dan share mengenai hal-hal tersebut. Atau tanya ke teman-teman yang udah punya Anak, untuk update.
- 29. Internet! Banyak banget informasi yang bisa didapat disitu. Aku kebetulan salah satu kontributor di femaledaily.com, disitu ada forum yang nggak Cuma membahas tentang Beauty Haul tapi juga holy grail di bidang parenting. Arisan Circle of Moms. Dari bahasan tentang stroller bekas sampai merk susu ada semua.
- 30. Selain Internet, aku sering pergi ke Mall, jadi kalau ada event brand-brand susu aku sering datang sekalian tanya langsung ke mereka. Riset abis-abisan sama suami dan keluargaku. Aku liatin ingredients-nya satu-satu dan tanya ke dokter anakku juga. Niat deh pokoknya.
- 32. Hasil research ku yang panjang itu dong pastinya. Setelah compare kanan kiri. Perceived quality of the brand
- 33. Hmm my belief towards the brand.. Akhirnya yang jadi top of mind di lingkunganku juga sih
- 34. What doyou expect from the brand?
- 35. Mudah didapat, banyak event supaya kalau ke Mall bisa join hahaha.. Added value from the brand, of course I dont want to buy a product just literally a product.
- 36. Punya gimmick buat anak-anak, biar mereka juga jadi lebih aktif dengan kegiatan yang dikasih. Merk susu yang aku pilih sering ngadain event di sekolah Anakku soalnya. Jadi ada sesuatu yang bermanfaat. Yang pasti cocok sama anakku produknya, selain itu konsisten untuk jaga kualitasnya secara keseluruhan.
- 37. Gampang cara belinya! Ada pilihan produk yang praktis buat dibawa kalau lagi jalan-jalan sama keluarga. Bisa kasih informasi yang jelas tentang produknya saat ditanya. Penting banget tuh yang namanya customer service .
- 38. INTEGRATED MARKETING COMMUNICATION BRAND EQUITY ADVERTISING PERSONAL SELLING SALES PROMOTION PUBLIC RELATION EVENT & ACTIVATION BRAND AWARENESS BRAND ASSOCIATION PERCEIVED QUALITY BRAND LOYALTY
- 42. ADVERTISING Any paid form of nonpersonal (i.e., through some medium, such as radio, print, direct mail, or e-mail) presentation and promotion of ideas, goods, or services by an identified sponsor.
- 43. PRINT ADS
- 44. DIGITAL ADS
- 45. PERSONAL SELLING A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation.
- 46. PERSONAL SELLING
- 50. SALES PROMOTION Incentives designed to stimulate the purchase or sale of a product, usually in the short term.
- 51. SAMPLING
- 52. GIMMICK
- 53. GIMMICK
- 54. OTHER PROMOTION
- 55. PUBLIC RELATION Nonpaid, nonpersonal stimulation of demand for a product, service, or business unit by planting significant news about it or favorable presentation of it in the media.
- 56. CSR
- 57. MAGAZINE
- 59. SOCIAL MEDIA
- 60. SOCIAL MEDIA
- 61. SOCIAL MEDIA
- 62. MESSAGE
- 63. EVENT & ACTIVATION Marketing process of bringing a brand to life through creating brand experience.
- 64. MALL ROAD SHOW
- 65. MI PLAY PLAN Active in educating the parents by providing information and activities.
- 66. ACTIVATION