Distribution Channels- Vegetable Seller
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Vegetables are transported through a multi-step supply chain from farms to consumers. Vegetables first move from farms to agents, then from agents to wholesalers, and from wholesalers to retailers or domestic customers. There are several types of markets involved including rural primary markets where small farmers sell directly to villagers, assembly markets where larger quantities are aggregated, and wholesale markets located in major cities that supply retailers. Effective management of this supply chain requires coordination between producers, agents, wholesalers, retailers, and other members to move vegetables efficiently from farms to tables.
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BLUF:
The Texas outbreak has slowed down, but sporadic cases continue to emerge in Kansas, Oklahoma, and New Mexico.
Elsewhere in the US, we continue to see signs of acceleration due to outbreaks outside the Southwest (North Dakota, Montana, and Colorado) and travel-related cases. Measles exposures due to travel are expected to pose a significant challenge throughout the summer.
The U.S. is on track to exceed its 30-year high for measles cases (1,274) within the next two weeks.
Here is the latest update:
CURRENT CASE COUNT: 919
Texas: 744 (+2) (55% of cases are in Gaines County).
New Mexico: 81 (83% of cases are from Lea County).
Oklahoma: 20 (+2)
Kansas: 74 (+5) (38.89% of the cases are from Gray County).
HOSPITALIZATIONS: 104
Texas: 96 (+2) This accounts for 13% of all cases in Texas.
New Mexico: 7 This accounts for 9.47% of all cases in New Mexico.
Kansas: 3 This accounts for 5.08% of all cases in the state of Kansas.
DEATHS: 3
Texas: 2 This is 0.27% of all cases in Texas.
New Mexico: 1 This is 1.23% of all cases in New Mexico.
US NATIONAL CASE COUNT: 1,197
INTERNATIONAL SPREAD
Mexico: 2337 (+257), 5 fatalities
Chihuahua, Mexico: 2,179 (+239) cases, 4 fatalities, 7 currently hospitalized.
Canada: 3,207 (+208), 1 fatality
Ontario Outbreak, Canada: 2,115 (+74) cases, 158 hospitalizations, 1 fatality.
Alberta, Canada: 879(+118) cases, 5 currently hospitalized.YSPH VMOC Special Report - Measles Outbreak Southwest US 6-14-2025.pptx
YSPH VMOC Special Report - Measles Outbreak Southwest US 6-14-2025.pptxYale School of Public Health - The Virtual Medical Operations Center (VMOC)
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Distribution Channels- Vegetable Seller
- 1. VEGETABLES
- 2. Indicating no of levels It's showtime! Create awareness and curiosity around your product or service. Leg 1: The first move in vegetable journey starts with the transportation of vegetables from farmland to agent. Leg 2: Agents make arrangement to pick up vegetables directly from farming locations to deliver at wholesaler's premises for the huge volume of produce. Leg 3: Buyers of wholesalers make their own arrangement for transport from wholesale market to their destinations. Leg 4: Domestic customers who reach the vegetable retail shop by walk
- 3. Producerretailerconsumer (local sale) 01 02 03 Producersconsumer (village sale) Channel members 3 ProducerTradercommission agentretailerconsumer. Producercommission agentretailerconsumer 04 Producerprimary wholesalersecondary wholesaler retailer consumer (distant market). 05
- 4. Information Gathering Promotion Contact Matching Negotiation. Physical Distribution Financing Risk Taking Role Of Channel Members
- 5. Commission Structure Rural Primary Markets: In this type of channel producers are involved by direct sales of small quantities of produce to village traders, which is further distributed to rural consumers through retailers. These markets form part of a trade network and are normally arranged on aperiodic basis commonly organized at a central place in a village. Assembly Markets: These markets are larger in scale than rural markets where greater quantities of produce are traded by producers or traders. These assembly markets are usually located beside main highways or other transportation nodes. Usually the produce is bought by traders or collection agents on their own, or on behalf of urban wholesalers. Wholesale Markets: Terminal wholesale and semi-wholesale markets are located within or near major cities (normally with population exceeding 0.5 million). These markets are basically supplied by rural assembly centers or directly from farms, either by traders or by large farmers. Although traders predominantly handle the transactions, many wholesale markets incorporate farmers market, where farmers can sell directly to retailers. Retail Markets: These markets are intended to serve directly to the consumers, found in main urban areas, such as provincial, town and city centers. These retails markets may provide semi-wholesale functions too, creating provision for farmers market; which is very common in developing countries.
- 6. Other Commercial terms RETURN OF DEFECTIVE DAMAGE UNSOLD TERMS (Sold at lower price)
- 7. Agricultural credit is considered as one of the most basic inputs for conducting all agricultural development programmes. In India there is an immense need for proper agricultural credit as Indian farmers are very poor. From the very beginning the prime source of agricultural credit in India was moneylenders. Types of Agricultural Credit: Short term credit Medium term credit Long term credit Sources of Agricultural Credit: Non institutional sources (moneylenders, traders, commission agents, relatives, landlords) Institutional sources (co-operative credit societies, land development banks, commercial banks, regional rural banks, government) CREDIT TERM
- 8. POTENTIAL CHANNEL MANAGEMENT Channels are different branches used by companies to take its products to the public market. The most common channels are agents, wholesalers and retailers. Companies can classify its distribution process depending on how many players are between the manufacturer and the consumer. The channels for selling vegetables are: Supermarkets Convenience stores or shops Vegetable vendors E-commerce platforms
- 9. Channel Conflicts REASONS FOR CONFLICT 1. Direct selling - The producer can sell directly to his customers without the help of middlemen, such as wholesalers of retailers. 2. Price fluctuation of products 3. Price conflict (margin rate) 4. Timely payment conflict(Payment delay) 5. Non availability of product