More Related Content
Similar to Distribution of magazines (20)
Recently uploaded (20)
Distribution of magazines
- 1. Distribution of Magazines By Ann-Marie Williams
- 2. Publishers A publisher is someone or a company that prepares and issues books, journals or music for sale. In this case the publishers will be the ones that put forward the music magazines. The publishers will control the editorial content and design of the magazine, as well as managing relationships with advertisers, who bring in between 40-100% of the revenue. For example Q magazine the publishers are Bauer they publish Q magazine and get it ready for there monthly issue.
- 3. Distribution networks Each publisher uses a network of distributors, who manage the flow of magazines from the printer to the final newsstand, where the magazine is sold. Magazines are taken in lorries to regional distributors, who then move these on to the shop / newsstand. The main shops where magazines are sold are supermarkets or newsagents.
- 4. Sale or Return This is the system that is used by magazine and newspapers distributors with newsstands. Any copies not sold, are returned to the distributor, with no cost to the retailer. This is a benefit to the retailer as there is no risk or wastage involved, but it is a very wasteful and environmentally damaging system for the publisher / distributor.
- 5. Freemiums- direct distribution An increasingly popular method of distribution today is giving out free issues, or producing freemium magazines. These are typically given out at stations or other busy public locations. These magazines make all their revenue from advertising, so next time you read a freemium magazine, keep an eye out for the number of adverts. For example NME is now a freshet and you can collect it in stores like HMV and other music stores.
- 6. Subscription- postal / electronic Regular readers of magazines, particularly mothly publications, may wish to subscribe to a number of issues, and have the magazine regularly posted to them, usually at a heavily discounted price. This is easier for the audience, and ensures a regular core readership for the magazine. Electronic distribution works in a similar way, except the magazine will be delivered to the customers inbox, Kindle Fire or iPad / tablet. Some magazines will do this and might even give you prizes or gifts that come with it.
- 7. Ezines Ezines are different from magazine websites, in that they are electronic versions of a magazine, with similar features such as pages that can be turned, adverts, page numbers. For music magazines, RWD is a good example. These ezines are usually free, and they will have electronic features such as video clips and hyperlinks that redirect the reader to another source. Q has this on there websites and has little sections telling you what's in the monthly issue giving you some information about that.
- 8. Apps Many mags now have smartphone or iPad apps with some or all of the content available in the hard copy of the magazine. These may be linked via a smart QR code on the front cover of a magazine. It could be a bonus video added with the QR code that could be something you can scan and the video can come up on the screen.
- 9. Electronic brand extension Most magazines now extend their brand with an online presence, for example on social networks Instagram, Twitter, Facebook. They may also extend into gigs, and other events.
- 10. Electronic brand extension Most magazines now extend their brand with an online presence, for example on social networks Instagram, Twitter, Facebook. They may also extend into gigs, and other events.