Ditch the Career Site
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Jacco Valkenburg is one of a growing band of recruiters who is looking to move his clients career sites from a traditional website to a Facebook career page, utilising Facebook technology, search and targeting. Others are strongly opposed to this view, believing the career site to be the number one venue for applications.
Ditch the Career Site
- 1. Ditch The Career Site iRecruit Expo 2013 Jacco Valkenburg WARNING: this presentation may not be suitable for Internet Agencies, Employer Branding Agencies, Analytics Experts, SEO/SEA Specialists, Wordpress Pros or RINOs.
- 2. www.recruit2.nl Old school recruitment / marketing 2 CAREERSITE StoryVacancies Print Job FairsAgencies Job Boards
- 3. www.recruit2.nl The old landing-page in Flash (2009)
- 4. www.recruit2.nl Vacancies page - Wigo4it
- 5. www.recruit2.nl Updating the recruitmentsite? Requires: 1.Re-design of WWW-site 2.Needs to be suitable for mobile devices 3.New CMS 4.New internet agency (probably) 5.ATS integration 6.Webhosting, security, maintenance 7.Budget 8.Project team 9.Align with Marcom, Internet agency, Management 10.Time 3-9 months
- 6. www.recruit2.nl A free Facebook Page in 3 clicks
- 10. www.recruit2.nl and a vacancies page (tab)
- 11. www.recruit2.nl Search and apply for jobs
- 12. www.recruit2.nl Facebook Page vs Recruitmentsite PRO Facebook (Career) Page: 1.Fast 2.Easy 3.Free Tabs can include all functionality of a traditional site 50+% of internet population is familiar with FB No need to have a FB account, everything is accessible (only commenting on status updates requires a login)
- 13. www.recruit2.nl Facebook Page vs Recruitmentsite CONTRA Facebook (Career) Page: A lot of misunderstandings regarding Facebook technology Tabs cannot be accessed with a mobile device* News updates are not always shown in timeline (Edgerank) * 9% of internet traffic on the www-site comes from mobile
- 14. www.recruit2.nl Misunderstandings 1. Employees were afraid that they, and their updates become visible to anyone (its not) 2. Facebook is temporary (a recruitment site too) 3. Not SEO (are your vacancies on top of Google?) 4. A Facebook account is required (no) 5. People dont apply via FB (please tell?) 6. Privacy issues (no recruitment-data is shared with FB) 7. Facebook is private (its a web-page!) 8. It takes a lot of work (picking up the phone is also work) 9. You always need new content (really?) 10. Its a big scary step (or is it a smart thing to do?)
- 15. www.recruit2.nl Facebook as central stage in marketing 15
- 16. www.recruit2.nl Facebook as central stage for recruiting
- 18. www.recruit2.nl Old school adverteren Social recruiting Kostbaar Gratis Snel tot langzame reactietijd Direct resultaat (realtime) Reactief, korte termijn Proactief, langetermijn relaties Actieve werkzoekenden Passievere kandidaten Beperkt inzicht Veel inzicht Eenrichtingsverkeer zenden Sociaal en interactief Beperkter bereik met veel verspilling Doelgericht en betrokken Gemiddelde kwaliteit Hogere kwaliteit Old school vs Social Recruiting 18
- 19. www.recruit2.nl Media usage of students Source: Make A Move 2012 All students use Facebook 19
- 20. www.recruit2.nl IT-staff on social media Source: IT Job Market Report ITJobBoard
- 21. www.recruit2.nl Jacco Valkenburg >1996 Recruitment specialist >1999 Freelance corporate recruiter >2003 Starting Rec2Rec agency (Recruit2) >2007 Blogger o.a. RecruitingRoundtable.nl >2008 Author Recruitment via LinkedIn >2009 Author Career Management via LinkedIn >2009 WinnerBest Social Recruiter 2009 >2010 Offering Mobile Recruitment Apps About me
- 22. www.recruit2.nl Recruit2 recruitment architects Jacco Valkenburg RECRUIT2.COM / RECRUITERUNIVERSITY.EU LINKEDIN NL.LINKEDIN.COM/IN/JACCO TWITTER @JACCOV FACEBOOK FACEBOOK.COM/JACCOV 22
Editor's Notes
- See also https://twitter.com/jaccov/status/339034209572249600
- 息 2008 Jacco Valkenburg IPRC. All rights reserved.
- 息 2008 Jacco Valkenburg IPRC. All rights reserved.
- A presentation by Jacco Valkenburg, Recruitment Architect, from Recruit2.com www.Recruit2.com