Dixie Madison Heart Of America Tour
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This document is a request for proposals for a country music national tour promoting concerts in 50 US cities. It provides information on potential revenue streams from ticket sales, sponsorships, and merchandising. Demographic data on past attendees shows the majority are female, between 16-64 years old, and the average attendance is over 15,000 per show. The proposed promotional strategy includes social media, print/broadcast media, and partnering with a charity for a docu-reality television series.
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Dixie Madison Heart Of America Tour
- 2. RFP Country Music National Tour Promoter
- 5. 50 Cities U.S. National Tour
- 6. 1. Ticket Sells 2. Sponsorships 3. Merchandising
- 9. #1 Taylor Swift #3 April Kry #2 Carrie Underwood
- 11. Tori Colon Mona Lisa Schiffren Age: 25 yrs. Old Race: Black Occupation: Financial Analyst Location: Manhattan, NY Age: 34 yrs. Old Race: Hispanic Occupation: Nursing Student Location: Miani, FL Jessie Miller Age: 19 yrs. Old Race: Caucasian Occupation: Television PA Location: Los Angeles, Ca
- 13. 15,000+ Average Attendees Per Show
- 14. 15,000+ Average Attendees Per Show 65+ 16% 44-64 16% 16-34 13%
- 15. 1. Social Media 2. Print Media 3. Broadcast Media 4. DocuReality w/Charity Tie-In
- 16. References OpenClipartVectors. (2016, April). Free Image on Pixabay - America, Borders, Country, Flag. Retrieved June 28, 2016, from https://pixabay.com/en/america-borders- country-flag-map-1295554/ Unsplash. (2013, November 16). Free Image on Pixabay - Concert, Crowd, Audience, People. Retrieved June 28, 2016, from https://pixabay.com/en/concert-crowd- audience-people-768722/ 46 Curious Country Music Demographics - BrandonGaille.com. (2016, March 9). Retrieved June 28, 2016, from http://brandongaille.com/46-curious-country-music- demographics/ Parabu, P. (2014, July 19). Prosper Parabu Model [Photograph]. New York: Prosper Parabu Duffin. (2014, December 10). Til The Cows Come Home. Retrieved June 20, 2016, from http://westarmusic.sourceaudio.com/#!explorer?b=1513149 Resnikoff, P. (2016, January 12). The 17 Most Expensive Concert Tickets of 2015 - Digital Music News. Retrieved June 28, 2016, from http://www.digitalmusicnews.com/2016/01/12/the-20-most-expensive-concert-tickets-of-2015/ Nicubunu. (2008, February 15). Woman Silhouette 11 Openclipart.com. Retrieved June 01, 2016, from https://openclipart.org/detail/14083/woman-silhouette-11 Creative Commons DJ. (2016, January 9). American Flag Star 2 Openclipart. Retrieved June 01, 2016, from https://openclipart.org/detail/236615/american-flag-star-2 Creative Commons GDJ. (2015, September 22). Musical Heart 2 Openclipart. Retrieved June 02, 2016, from https://openclipart.org/detail/227984/musical-heart-2 Creative Commons ModelMaker. (2016, May 11). Model A Openclipart. Retrieved June 01, 2016, from https://openclipart.org/detail/248356/model-a Creative Commons ModelMaker. (2016, May 11). Model B Openclipart. Retrieved June 01, 2016, from https://openclipart.org/detail/248357/model-b Creative Commons ModelMaker. (2016, April 29). Model Openclipart. Retrieved June 01, 2016, from https://openclipart.org/detail/247768/model Creative Commons OpenClipartVectors. (2013, October 20). Free Image on Pixabay - OpenClipartVectors/23290 Fashion Models, Models, Fashion. Retrieved June 02, 2016, from https://pixabay.com/en/fashion-models-models-fashion-women-154934/ CC0 Public Domain Linforth, P. (2016, May 2). Free Image on Pixabay - Usa, Flag, American, United, States 2067 Image. Retrieved June 02, 2016, from https://pixabay.com/en/usa-flag- american-united-states-1327120/ CC0 Public Domain Blaze, D. (2016, April). Free Image on Pixabay - Woman, Girl, Silhouette, Lady - Image 13. Retrieved June 02, 2016, from https://pixabay.com/en/woman-girl-silhouette- lady-1174158/ CC0 Public Domain ArtsyBee. (2016, May). Free Image on Pixabay - Woman, Model, Abstract, Silhouette - 2102 Image. Retrieved June 02, 2016, from https://pixabay.com/en/woman-model- abstract-silhouette-1343164/ CC0 Public Domain OpenClipartVectors. (2013, October 20). Free Image on Pixabay - OpenClipartVectors/23290 Fashion Models, Models, Fashion. Retrieved June 02, 2016, from https://pixabay.com/en/carefree-dance-dancing-female-girl-1299639/ CC0 Public Domain GDJ. Open Clipart Woman With Long Hair Line Art. Woman With Long Hair Line Art Clipart. OpenClipArt.org, 16 Feb. 2016. Web. 02 June 2016. <https://openclipart.org/detail/241260/woman-with-long-hair-line-art>. Creative Commons