Dj mag
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DJ Mag is a brand that focuses on dance music and DJ culture. It produces a print and online magazine, runs several music industry polls and awards, and promotes DJ events. The document discusses DJ Mag's social media presence and strategies for Facebook, Twitter, YouTube, and its website. It also covers the magazine's mobile apps which allow readers to access content digitally. The final sections emphasize adapting to new technologies and platforms to remain relevant in a changing industry.
Dj mag
- 1. DJ Ma g Living & Breathing Dance Music
- 2. Magazine
- 3. App
- 4. Top 100 DJs Poll
- 5. DJ Ibiza
- 7. DJ Events
- 8. A brand Magazine Print App/Online Top 100 DJs DJ Ibiza DJ Tech Awards DJ Events
- 10. Social Media Facebook: 450,000 likes Twitter: 60,000 followers YouTube: 11,000,000 video views DJ Mag.com: 31,000,000 page views/year
- 11. Spectator
- 12. NME
- 13. Wallpaper
- 14. DJ Mag
- 15. Facebook like-power = 贈 + $ + Engagement The Facebook Trap Use FB, dont be controlled
- 16. Whats the secret Top 100 DJs Poll Community power Competitions & freebies Contentious subjects Personal response Grinding the Feed Its nothing new!
- 17. Twitter Instantaneous Transient Powerful RT Event-based
- 18. YouTube In-depth communication Forge stronger, longer-lasting bonds Alternative revenue streams Its a free platform! Use it
- 19. djmag.com Total control Subscription handling News and feed generation Forum / comments / social elements In-depth features Route to print
- 20. Analytics
- 21. 2. A pps A shop in every pocket
- 22. Mobile/Tablet Magazine reader in pocket Shop in pocket 5.6 billion phones in existence Instant access
- 23. Apps Yudu pdf to App Free weekly edition DJ Weekly Paid for monthly edition DJ Mag USA edition only by App Feeds App Top 100 DJs App App landrush
- 24. Yudu iPhone / iPad Android coming Online and App pdf converter System of overlays for Flash, mp4 Automatic link conversion SOAP subscription & inApp purchase
- 25. Downloaders App Push Email Newsletter Social Media Spotted Forums Exclusive information
- 26. Pros and Cons Pros Cost effective Instant, editable, technology Huge potential reach Apple/Google support (search) Cons Virtual
- 27. Finall y
- 28. Multimedia Delivery of same information in many ways Print, online, app, licences Exploit technologies Social Media: easier to blur the boundaries
- 29. Charles Darwin It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.
Editor's Notes
- #2: James Robertson, Publisher of DJ Mag
- #3: Print magazine
- #4: Apps and online magazine
- #5: Polls Top 100 DJs Top 100 Clubs Best of British
- #6: Ibiza Magazine for the season Events
- #7: Awards
- #8: Events Parties Club Nights Awards parties Festivals
- #9: So what I am saying is that DJ Mag is a brand Symbolised by our logo A conscious decision 5 years ago in the face declining copy sales to create a brand.
- #10: Ive been asked to talk about Social Media Apps and Tablets
- #13: 182,000 Like First published 1952
- #14: 103,000 Like
- #15: 450,000 likes
- #16: Likes is proof positive to advertisers In a world of fragmented media Advertiser have very little to go on but likes are an instant snapshot Once you have your likes then you need to engage with them using traditionally publishing methods. The more a FB user engages with your material the more it is marked up as relevant to that user therefore it is more likely for that person to see future posts Thus Facebook makes it more attractive for you to keep your links with Facebook.
- #17: A poll established in 1995 attracts 100s of 1000s of likes We use the community to power this vote 30M likes from Guetta 4M Van Buuren The Bind Comps, freebies Contentious subjects The personal touch Constant targeted output BUT this is nothing new!
- #20: Route to print no more word files
- #26: Where do we find our downloaders from?