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                       best bits from
                    Dine America 2010
        invitation-only conference for senior foodservice
             executives, produced by QSR Magazine




Dine America
                                                   息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
2




                    on the importance of attitude:
                    Turbulence is inevitable,
                      but misery is optional




                                           Howard Putnam,
                                           Former CEO of Southwest Airlines


Dine America
                                                          息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
3




      on the value of preparation and anticipating future
                  customer trends and needs:
            When the time to perform arrives,
            the time to prepare has passed



                                       Howard Putnam,
                                       Former CEO of Southwest Airlines


Dine America
                                                      息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
4




                       on priorities:
          The people side of business is often
                   underestimated 
            Southwest is just a piece of steel


                                        Howard Putnam,
                                        Former CEO of Southwest Airlines


Dine America
                                                       息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
5




                       on vision:
             How you perceive the future
        will chart the course to get you there




                                    Howard Putnam,
                                    Former CEO of Southwest Airlines


Dine America
                                                   息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
6




                    on how things work in Washington:

                       Politics comes first;
                    everything else comes 2nd



                                            Gene Stanaland, economist, aka
                                            the Will Rogers of Economics


Dine America
                                                          息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
7




                    on current state of the economy:
                        Were suffering from
                     a psychological problem:
         - consumers are worried about losing jobs
         - corporations are worried about access to capital
           and increased taxation
         - small businesses are worried about tax cut repeal


                                            Gene Stanaland, economist, aka
                                            the Will Rogers of Economics


Dine America
                                                          息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
8




                    on the U.S. economy:

            This system, even at its worst,
      is better than anything else going on in
                       this world


                                     Gene Stanaland, economist, aka
                                     the Will Rogers of Economics


Dine America
                                                   息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
9




                    quoting Popeyes VP of Operations:
                You move what you measure




                                          Cheryl Bachelder,
                                          President Popeyes Louisiana Kitchen
                                          CEO AFC Enterprises, Inc.

Dine America
                                                             息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
10




                    quoting Malcolm Knapp:

             The restaurant business is simple;
                      simple is hard



                                    Cheryl Bachelder,
                                    President Popeyes Louisiana Kitchen
                                    CEO AFC Enterprises, Inc.

Dine America
                                                       息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
11




                          Popeyes 4 Pillars:
    1. Build the brand  food so good, guests cant wait to eat it
    2. Run great restaurants  service so good, guests cant wait to
       come back

    3. Strengthen unit economics  profits so good, franchisees love
       the business as much as the food

    4. Ramp up unit growth  returns so good, franchisees cant wait
       to build more

                                             Cheryl Bachelder,
                                             President Popeyes Louisiana Kitchen
                                             CEO AFC Enterprises, Inc.

Dine America
                                                                息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
12




        on the importance of the brands culinary roots in
                  Louisiana Cajun Creole recipes:

         brands were distinctive the day they
                    were created


                                       Cheryl Bachelder,
                                       President Popeyes Louisiana Kitchen
                                       CEO AFC Enterprises, Inc.

Dine America
                                                          息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
13




                    on the guest experience:

            Our goal is to make our service as
                  distinctive as our food



                                      Cheryl Bachelder,
                                      President Popeyes Louisiana Kitchen
                                      CEO AFC Enterprises, Inc.

Dine America
                                                         息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
14




                      on results:

      a bunch of activities isnt the same thing
                      as results



                                    Cheryl Bachelder,
                                    President Popeyes Louisiana Kitchen
                                    CEO AFC Enterprises, Inc.

Dine America
                                                       息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
15




                    on Popeyes pricing strategy:
     the word discount is distasteful to me because it
          suggests that you cant compete without
                      lowering prices;
       we need to drop that and instead find out how
        much money consumers have in their pocket
        and then make our food affordable for them


                                        Cheryl Bachelder,
                                        President Popeyes Louisiana Kitchen
                                        CEO AFC Enterprises, Inc.

Dine America
                                                           息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
16




                    on how franchisees view corporate:
                       I always joke,
       the corporate office are heroes when sales
         are up, and schmucks when theyre down



                                          Cheryl Bachelder,
                                          President Popeyes Louisiana Kitchen
                                          CEO AFC Enterprises, Inc.

Dine America
                                                             息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
17




     on franchisees criticism that Popeyes isnt invested in
           the business because it doesnt have more
                     company-owned units:
         Ive never presented company restaurant
            results that franchisees have believed




                                       Cheryl Bachelder,
                                       President Popeyes Louisiana Kitchen
                                       CEO AFC Enterprises, Inc.

Dine America
                                                          息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
18




                    on making hard decisions:

      Its about the brand, not individual sites,
            and thats hard for franchisees to
                       understand



                                      Todd Bertagnole, franchisee TCBY
                                      and Subway


Dine America
                                                        息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
19




                    on working with franchisees:

       The earlier you involve the franchisees
          [in key decisions], the more likely
         youll get their support because they
              growth through the process



                                        Mike Kuzminsky, SVP, U.S. Franchise
                                        Operations, Churchs Chicken


Dine America
                                                           息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
20




                           on his challenge:
                    Help our company grow up
                    and still stay young at heart




                                           Joe Tortorice, CEO of Jason's Deli*
                                               *among the top 50 QSRs, Jasons Deli
                                               has the 2nd highest average unit
                                               volume (topped only by McDonalds)

Dine America
                                                                息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
21




                          on leadership:
         People are looking for 3 things out of leadership:
                     direction, trust, and hope

              Leaders have 3 primary responsibilities:
            set vision, get buy in, and remove obstacles

                                           Joe Tortorice, CEO of Jason's Deli




Dine America
                                                           息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
22




                    on being a living company:
           Companies die young because
         managers focus on the economics of
         selling goods and services and forget
           an organization is a community of
                    human beings
                                         Joe Tortorice, CEO of Jason's Deli




Dine America
                                                         息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
23




                    on managers vs. leaders:
         Managers run mushroom farms 
      They keep people in the dark and feed
                  them manure


                                        Joe Tortorice, CEO of Jason's Deli




Dine America
                                                        息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
24




                       on why culture matters:
                    Culture is nourishment of
                       a living company




                                          Joe Tortorice, CEO of Jason's Deli




Dine America
                                                          息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
25




                on having a unique corporate culture:
       People on the outside dont understand it;
         people on the inside cant explain it




                                          Joe Tortorice, CEO of Jason's Deli




Dine America
                                                          息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
26




                        quoting Jim Hunter
          who differentiates between power (control) vs.
                        authority (influence):
      Its a bad day when have to use power,
          because it means my authority has
          broken down and I have to resort to
                     using power

                                         Joe Tortorice, CEO of Jason's Deli




Dine America
                                                         息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
27




                    on being a leader:
      You have to get down wind of yourself 
         make sure who you say you are
              is who you really are


                                     Joe Tortorice, CEO of Jason's Deli




Dine America
                                                     息 2010 Denise Lee Yohn, Inc.
09.13.10-09.14.10
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DLYohn Best Bites from Dine America 2010

  • 1. 1 best bits from Dine America 2010 invitation-only conference for senior foodservice executives, produced by QSR Magazine Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 2. 2 on the importance of attitude: Turbulence is inevitable, but misery is optional Howard Putnam, Former CEO of Southwest Airlines Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 3. 3 on the value of preparation and anticipating future customer trends and needs: When the time to perform arrives, the time to prepare has passed Howard Putnam, Former CEO of Southwest Airlines Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 4. 4 on priorities: The people side of business is often underestimated Southwest is just a piece of steel Howard Putnam, Former CEO of Southwest Airlines Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 5. 5 on vision: How you perceive the future will chart the course to get you there Howard Putnam, Former CEO of Southwest Airlines Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 6. 6 on how things work in Washington: Politics comes first; everything else comes 2nd Gene Stanaland, economist, aka the Will Rogers of Economics Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 7. 7 on current state of the economy: Were suffering from a psychological problem: - consumers are worried about losing jobs - corporations are worried about access to capital and increased taxation - small businesses are worried about tax cut repeal Gene Stanaland, economist, aka the Will Rogers of Economics Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 8. 8 on the U.S. economy: This system, even at its worst, is better than anything else going on in this world Gene Stanaland, economist, aka the Will Rogers of Economics Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 9. 9 quoting Popeyes VP of Operations: You move what you measure Cheryl Bachelder, President Popeyes Louisiana Kitchen CEO AFC Enterprises, Inc. Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 10. 10 quoting Malcolm Knapp: The restaurant business is simple; simple is hard Cheryl Bachelder, President Popeyes Louisiana Kitchen CEO AFC Enterprises, Inc. Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 11. 11 Popeyes 4 Pillars: 1. Build the brand food so good, guests cant wait to eat it 2. Run great restaurants service so good, guests cant wait to come back 3. Strengthen unit economics profits so good, franchisees love the business as much as the food 4. Ramp up unit growth returns so good, franchisees cant wait to build more Cheryl Bachelder, President Popeyes Louisiana Kitchen CEO AFC Enterprises, Inc. Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 12. 12 on the importance of the brands culinary roots in Louisiana Cajun Creole recipes: brands were distinctive the day they were created Cheryl Bachelder, President Popeyes Louisiana Kitchen CEO AFC Enterprises, Inc. Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 13. 13 on the guest experience: Our goal is to make our service as distinctive as our food Cheryl Bachelder, President Popeyes Louisiana Kitchen CEO AFC Enterprises, Inc. Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 14. 14 on results: a bunch of activities isnt the same thing as results Cheryl Bachelder, President Popeyes Louisiana Kitchen CEO AFC Enterprises, Inc. Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 15. 15 on Popeyes pricing strategy: the word discount is distasteful to me because it suggests that you cant compete without lowering prices; we need to drop that and instead find out how much money consumers have in their pocket and then make our food affordable for them Cheryl Bachelder, President Popeyes Louisiana Kitchen CEO AFC Enterprises, Inc. Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 16. 16 on how franchisees view corporate: I always joke, the corporate office are heroes when sales are up, and schmucks when theyre down Cheryl Bachelder, President Popeyes Louisiana Kitchen CEO AFC Enterprises, Inc. Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 17. 17 on franchisees criticism that Popeyes isnt invested in the business because it doesnt have more company-owned units: Ive never presented company restaurant results that franchisees have believed Cheryl Bachelder, President Popeyes Louisiana Kitchen CEO AFC Enterprises, Inc. Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 18. 18 on making hard decisions: Its about the brand, not individual sites, and thats hard for franchisees to understand Todd Bertagnole, franchisee TCBY and Subway Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 19. 19 on working with franchisees: The earlier you involve the franchisees [in key decisions], the more likely youll get their support because they growth through the process Mike Kuzminsky, SVP, U.S. Franchise Operations, Churchs Chicken Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 20. 20 on his challenge: Help our company grow up and still stay young at heart Joe Tortorice, CEO of Jason's Deli* *among the top 50 QSRs, Jasons Deli has the 2nd highest average unit volume (topped only by McDonalds) Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 21. 21 on leadership: People are looking for 3 things out of leadership: direction, trust, and hope Leaders have 3 primary responsibilities: set vision, get buy in, and remove obstacles Joe Tortorice, CEO of Jason's Deli Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 22. 22 on being a living company: Companies die young because managers focus on the economics of selling goods and services and forget an organization is a community of human beings Joe Tortorice, CEO of Jason's Deli Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 23. 23 on managers vs. leaders: Managers run mushroom farms They keep people in the dark and feed them manure Joe Tortorice, CEO of Jason's Deli Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 24. 24 on why culture matters: Culture is nourishment of a living company Joe Tortorice, CEO of Jason's Deli Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 25. 25 on having a unique corporate culture: People on the outside dont understand it; people on the inside cant explain it Joe Tortorice, CEO of Jason's Deli Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 26. 26 quoting Jim Hunter who differentiates between power (control) vs. authority (influence): Its a bad day when have to use power, because it means my authority has broken down and I have to resort to using power Joe Tortorice, CEO of Jason's Deli Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10
  • 27. 27 on being a leader: You have to get down wind of yourself make sure who you say you are is who you really are Joe Tortorice, CEO of Jason's Deli Dine America 息 2010 Denise Lee Yohn, Inc. 09.13.10-09.14.10