DMA Social Networking
Download as PPT, PDF
0 likes425 views
Utilizing social networks to gain access to new donors and advocates - the presentation from my panel talk at 2007 DMA Nonprofit conference
DMA Social Networking
- 1. Social Networking International Rescue Committee
- 2. Social Networking Why? Utilize social networks to gain access to new donors and advocates Drives donations (find new donors) Petition Signatures (find new activists) Increases subscribers Newsletter, RSS, iTunes etc
- 3. Whats Working Referral traffic Specific conversions Stop Violence Petition Newsletter signup Donations New, younger audience reach
- 4. Whats Not Working Not a complete picture statistically Some data hard to get RSS, Flickr, SecondLife etc Staffing model
- 5. Myspace
- 6. Facebook
- 7. 油
- 8. Measuring Success Referral traffic Specific conversions Stop Violence Petition Newsletter signup Donations But No data/hard to get RSS, Flickr, SecondLife etc Not a complete picture statistically
- 9. Stop Violence Petition Stop Violence Petition The Long Tail: 85 different referrals/sources
- 10. Best Practices - Beginners What are you waiting for get going! Learn on your own set up your own profile! Think hard about identity management Dont worry too much about tracking at first Make life easy - repost existing content/images/video Include a way to sign up for your e-newsletters
- 11. Thank You!