Digital New Movers is a targeting platform that identifies people who have recently moved homes through property records and allows advertisers to instantly target these "New Movers" with digital ads. It works by partnering with a company called Avrick Direct that has technology to know when homes are occupied by New Movers and can automatically place ads on their computers. Advertisers can select ZIP codes and load ads to reach New Movers in specific areas. The platform offers monthly and yearly subscriptions to access the New Mover targeting capabilities.
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1. Digital New MoversTM
There is an extremely narrow window of time to reach these New Movers, and because
of the lack of ability to identify someone as a New Mover, its been almost impossible
to strategically advertise to this industry. But what if you could reach this group of
New Movers almost immediately by using a targeting platform that has been
customized for New Movers specifically? Now you can.
30 Days 30 DaysSPENDING
Pre-Mover
Escrow
Post-Mover
For Sale
How Digital New MoversTM Works:
By partnering with Avrick Direct, El
Toros targeting technology instantly
knows which homes are considered
New Movers and automatically
places ads on their computers. The
best of all? Its all programmatic, you
dont need lists, addresses, or
information its all built in for you.
Pick the ZIP codes, load up your ads
and go.
Three Categories of
Digital New MoversTM:
Im selling my house.
Ive sold my house, however,
I havent moved yet.
I just moved in.
Digital New MoversTM Payment:
Digital New MoversTM is offered on
a 6 and 12 month subscription.
You can also purchase the list of
New Movers to pair direct mail
with your IP Targeting campaign.
el toro|
Worlds First Hyper-Targeted System for Engaging New Movers.
Every month, 1.8 million people nationwide buy, sell, or move into a new home. On
average, each new mover spends $8700 in the eight weeks surrounding their move,
making New Movers a $200 billion industry.
Introducing Our Latest Patent-Pending Ad Tech,
Digital New MoversTM