Do Not Let Dreams Wait (Models of Persuasion)
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Applying the Robert Cialdini's Principles and Aristotle's Models of Persuasion On the Advertisement Campaign of P&G Shiksha (CSR Initiative).
Do Not Let Dreams Wait (Models of Persuasion)
- 2. It is launched in 2005. CSR initiative by P&G. Access to Holistic Education. Key Areas are: *education infrastructure. *improving learning outcomes. *empowering girls. About P&G Shiksha
- 3. Abhishek Desai director marketing, P&G India said, Education is the foundation of an individuals development and the society at large.
- 5. RECIPROCITY
- 6. SCARCITY
- 7. AUTHORITY
- 8. COMMITMENT
- 9. LIKING
- 10. SOCIAL PROOF
- 12. 96+ Million Views ETHOS (Credibility and Ethics)
- 15. CONCLUSION Dont Let Dreams Wait. Impact of P&G Shiksha. Concept of shared value. Supported 1800 schools.
- 16. THANK YOU!