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DO SOMETHING NEW

Doug Oakes
Doug Oakes

Southern Regional Medical Center's 2011 brand campaign highlights the hospital's innovations in heart care. It was the first to perform angioplasties in the local area and has performed over 250 per year. The campaign promotes the hospital's focus on new technology and being first for patients' heart care needs close to home without a trip to Atlanta.

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SOUTHERN REGIONAL MEDICAL CENTER :: 2011 BRAND CAMPAIGN
FIRST FIRST TO PERFORM ANGIOPLASTY. IN NEW TECHNOLOGY. THETO GO FOR FIRST PLACE HEART CARE. We put our heart into caring for you. But we put our brains and some pretty amazing equipment into it, too. Thats why we became the only Certified Chest Pain Center in south metro Atlanta. And why we were first to perform angioplasties on the southside, more than 250 every year. But whats best is that you get the care you need without a trip to Atlanta. Close counts. Thats why you can count on us. RIVERDALE, GA | so uthernregional .org SIVA MOHAN, M.D. CARDIOLOGIST PHYSICIANS PROVIDING CARE ARE ENGAGED IN PRIVATE PRACTICES AND ARE NOT EMPLOYED BY SOUTHERN REGIONAL MEDICAL CENTER INC. SOUTHERN REGIONAL MEDICAL CENTER :: 2011 BRAND CAMPAIGN A PASSION FOR HEALING. THE TECHNOLOGY TO DO IT WELL.
THERE IS NO GOOD TIME TO HAVE A STROKE. JUST A VERY GOOD PLACE TO GO IF YOU HAVE ONE. A stroke happens on its own schedule, not yours. Fortunately, were a Certified Stroke Center, which means weve earned the Gold Seal of Approval from the Joint Commission for Primary Stroke Centers. For you, that means we have the equipment and staff to treat you in the event of a stroke, not just stabilize you then ship you to another hospital. A stroke is serious. So were serious about stroke care. R I V E R DA L E , G A | s o u t h e r n re g i o n a l . o rg A PASSION FOR HEALING. THE TECHNOLOGY TO DO IT WELL. ERNESTO FERNANDEZ, M.D. NEUROLOGIST PHYSICIANS PROVIDING CARE ARE NOT EMPLOYED BY SOUTHERN REGIONAL MEDICAL CENTER INC. SOUTHERN REGIONAL MEDICAL CENTER :: 2011 BRAND CAMPAIGN
COLONOSCOPY. (SEE, JUST READING THAT MADE YOU SQUIRM.) TELL YOUR FRIENDS YOU HAD A COLONOSCOPY AND THEY CRACK UP. TELL THEM YOU HAVE COLON CANCER AND THEY TEAR UP. For some reason, people become uncomfortable at the very mention of a colonoscopy. Like you probably did. Thing is, colonoscopies are painless, Thats quite a difference in reactions. Just as a colonoscopy can be the difference in avoiding colon cancer and being treated for it. Plus, if detected theyre performed under sedation, and theyre the best tool we have to detect in the earliest stages, colon cancer has nearly a 75% survival rate, according colon and rectal cancer in its early stages. Which makes them essential for men to the American Cancer Society. If you're a man or woman over 50, you and women 50 and older. While youre here, why not ask your doctor about it. need a colonoscopy. It's really that simple. And since you're here, why not RIVERDALE, GA | so uthernregional .org ask your doctor about it. R I V E R D A L E , G A | s o u t h e r n r e g i o n a l . o r g A PASSION FOR HEALING. THE TECHNOLOGY TO DO IT WELL. SOUTHERN REGIONAL MEDICAL CENTER :: 2012 COLONSCOPY CAMPAIGN A PASSION FOR HEALING. THE TECHNOLOGY TO DO IT WELL.
LEADING EDGE TECHNOLOGY. FIRST CLASS CARE. CLOSE TO HOME. WHY DID WE INVEST SO MUCH IN CARDIOVASCULAR TECHNOLOGY? SO MORNINGS LIKE THIS CAN HAPPEN. We didn't acquire technology that can see inside a blood vessel just because it was possible. Or diagnostics that can see every detail of the heart in 3D simply because it was a breakthrough in heart care. Nor did we build two cath labs because two are better than one. No, we invested in leading edge cardiovascular care because caring for your health is the most important thing we do. HENRY MEDICAL CENTER :: 2010 BRAND CAMPAIGN | www.henrymedical.com
LEADING EDGE TECHNOLOGY. FIRST CLASS CARE. CLOSE TO HOME. WHY DID WE INVEST SO MUCH IN NEONATAL INTENSIVE CARE? SO MOMENTS LIKE THIS CAN HAPPEN. He wont even remember the moment he was born... three months too soon. He wont remember the moment that skilled hands gave him a chance at life. The newborns who come through our Neonatal Intensive Care Unit wont remember the specialized skill or swift action taken by doctors and nurses. Or the investments weve made in the Marcia G. Taylor Womens Center to ensure the first breaths of a new life. But thats okay. We know what we do. And why we do it. HENRY MEDICAL CENTER :: 2010 BRAND CAMPAIGN | www.henrymedical.com
LEADING EDGE TECHNOLOGY. FIRST CLASS CARE. CLOSE TO HOME. WHY DID WE INVEST SO MUCH IN ORTHOPEDIC TECHNOLOGY? SO MATCH POINTS CAN HAPPEN. We didn't invest in leading edge surgical technology because we saw how good it looks in our operating rooms. We didnt acquire sophisticated diagnostics so others could see how far weve come. Or because we wanted to see the looks on the faces of our competition. We did it so you can do the things that you want to do. HENRY MEDICAL CENTER :: 2010 BRAND CAMPAIGN | www.henrymedical.com
THIS FAMILY PICTURE WOULDNT BE POSSIBLE WITHOUT THIS ONE. EASY SCHEDULING SPECIALISTS IN DIAGNOSTIC IMAGING DIGITAL MAMMOGRAPHY MRI CT ULTRASOUND BONE DENSITY SCANS X-RAY Welcome to the newest addition to the Henry Medical Center family the Diagnostic Imaging Center at the McDonough Medical Pavilion. The center provides the areas most comprehensive imaging services with patient-centered, advanced technology provided by experienced and compassionate staff... all close to home. Conveniently located just off I-75 at Exit 218 on Highway 20/81. Scheduling an appointment is easier than ever, just call 678-604-1055. PHYSICIANS PROVIDING CARE ARE ENGAGED IN INDIVIDUAL PRACTICES AND ARE NOT EMPLOYEES OF THE FACILITY. HENRY MEDICAL CENTER :: 2010 IMAGING CAMPAIGN 101 Regency Park Drive, McDonough, GA 30253 | 1-75 to Exit 218, go East approximately 1 mile on the right EASY PARKING EASY CHAIR
THIS FAMILY PICTURE WOULDNT BE POSSIBLE WITHOUT THIS ONE. EASY SCHEDULING SPECIALISTS IN DIAGNOSTIC IMAGING DIGITAL MAMMOGRAPHY MRI CT ULTRASOUND BONE DENSITY SCANS X-RAY Welcome to the newest addition to the Henry Medical Center family the Diagnostic Imaging Center at the McDonough Medical Pavilion. The center provides the areas most comprehensive imaging services with patient-centered, advanced technology provided by experienced and compassionate staff ... all close to home. Conveniently located just off I-75 at Exit 218 on Highway 20/81. Scheduling an appointment is easier than ever, just call 678-604-1055. PHYSICIANS PROVIDING CARE ARE ENGAGED IN INDIVIDUAL PRACTICES AND ARE NOT EMPLOYEES OF THE FACILITY. HENRY MEDICAL CENTER :: 2010 IMAGING CAMPAIGN 101 Regency Park Drive, McDonough, GA 30253 | 1-75 to Exit 218, go East approximately 1 mile on the right EASY PARKING EASY CHAIR
LINCOLN CENTER BOXING CLUB :: 2013 COMMEMORATIVE POSTERS
God. Family and Phoebe got me through. In that order. They filled me with hope to squeeze the cancer out. Kim Stevens Survivor since 2013 Darlene Cook with daughter Nicole Cook Survivor since 2012 The world-class treatment at Phoebe Cancer Center gives you real reasons for hope with The world-class treatment at Phoebe Cancer Center gives you real reasons for hope, with a concentration of cancer specialists, advanced therapies and state-of-the-art treatment a concentration of cancer specialists, advanced therapies and state-of-the-art treatment technologies to aide in the fight. We are Phoebe. Your neighbor, your doctor, your lifeline technologies to aid in the fight. We are Phoebe. Your neighbor, your doctor, your lifeline in times of crisis. Cancer is a formidable foe. Well stand right beside you throughout the in times of crisis. Cancer is a formidable foe. Well stand right beside you throughout the fight, keeping your hope strong. fight, keeping your hope strong. phoebeputney.com phoebeputney.com Cancer services are available right here in Fitzgerald Cancer services are available right here in Fitzgerald PHOEBE PUTNEY MEDICAL CENTER :: 2013 BREASTCANCER SURVIVOR CAMPAIGN
Why me? Phoebe gave me an answer I could live with. I never started a fight in my life. A lump changed that. Leah Snyder Survivor since 2012 Vernida Williams Survivor since 2001 The world-class treatment at Phoebe Cancer Center gives you real reasons for hope, with The world-class treatment at Phoebe Cancer Center gives you real reasons for hope, with a concentration of cancer specialists, advanced therapies and state-of-the-art treatment a concentration of cancer specialists, advanced therapies and state-of-the-art treatment technologies to aid in the fight. We are Phoebe. Your neighbor, your doctor, your lifeline technologies to aid in the fight. We are Phoebe. Your neighbor, your doctor, your lifeline in times of crisis. Cancer is a formidable foe. Well stand right beside you throughout the in times of crisis. Cancer is a formidable foe. Well stand right beside you throughout the fight, keeping your hope strong. fight, keeping your hope strong. phoebeputney.com phoebeputney.com Cancer services are available right here in Fitzgerald Cancer services are available right here in Fitzgerald PHOEBE PUTNEY MEDICAL CENTER :: 2013 BREASTCANCER SURVIVOR CAMPAIGN
Toads; they scare girls and help autistic kids talk. Whats not to love? Apparently, a boys autism is no match for his love of toads. There is much that is not known about autism, but every day were learning more. When we introduced toads into our classroom, for example, the barriers that kept autistic children from communicating seemed to tumble. They talked, they shared. At Stepping Stones Educational Therapy Center, were constantly seeking innovative techniques to develop the full potential of all children. We provide a nurturing environment with a strong Christian foundation. When you contribute to the education fund for a child with special needs, youre the one who ends up feeling special. Call 770.229.5511 today to find out how you can be a benefactor for a special child. www.steppingstonesschool.org Griffin, Georgia STEPPING STONES EDUCATIONAL THERAPY CENTER :: 2009 AD CAMPAIGN 770.229.5511 There is much that is not known about autism, but every day were learning more. When we introduced toads into our classroom, for example, the barriers that kept autistic children from communicating seemed to tumble. They talked, they shared. At Stepping Stones Educational Therapy Center, were constantly seeking innovative techniques to develop the full potential of all children. We provide a nurturing environment with a strong Christian foundation. When you contribute to the education fund for a child with special needs, youre the one who ends up feeling special. Call 770.229.5511 today to find out how you can be a benefactor for a special child. www.steppingstonesschool.org Griffin, Georgia | 770.229.5511
CHATTAHOOCHEE TECHNICAL COLLEGE :: OUTDOOR CAMPAIGN

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DO SOMETHING NEW

  • 2. SOUTHERN REGIONAL MEDICAL CENTER :: 2011 BRAND CAMPAIGN
  • 3. FIRST FIRST TO PERFORM ANGIOPLASTY. IN NEW TECHNOLOGY. THETO GO FOR FIRST PLACE HEART CARE. We put our heart into caring for you. But we put our brains and some pretty amazing equipment into it, too. Thats why we became the only Certified Chest Pain Center in south metro Atlanta. And why we were first to perform angioplasties on the southside, more than 250 every year. But whats best is that you get the care you need without a trip to Atlanta. Close counts. Thats why you can count on us. RIVERDALE, GA | so uthernregional .org SIVA MOHAN, M.D. CARDIOLOGIST PHYSICIANS PROVIDING CARE ARE ENGAGED IN PRIVATE PRACTICES AND ARE NOT EMPLOYED BY SOUTHERN REGIONAL MEDICAL CENTER INC. SOUTHERN REGIONAL MEDICAL CENTER :: 2011 BRAND CAMPAIGN A PASSION FOR HEALING. THE TECHNOLOGY TO DO IT WELL.
  • 4. THERE IS NO GOOD TIME TO HAVE A STROKE. JUST A VERY GOOD PLACE TO GO IF YOU HAVE ONE. A stroke happens on its own schedule, not yours. Fortunately, were a Certified Stroke Center, which means weve earned the Gold Seal of Approval from the Joint Commission for Primary Stroke Centers. For you, that means we have the equipment and staff to treat you in the event of a stroke, not just stabilize you then ship you to another hospital. A stroke is serious. So were serious about stroke care. R I V E R DA L E , G A | s o u t h e r n re g i o n a l . o rg A PASSION FOR HEALING. THE TECHNOLOGY TO DO IT WELL. ERNESTO FERNANDEZ, M.D. NEUROLOGIST PHYSICIANS PROVIDING CARE ARE NOT EMPLOYED BY SOUTHERN REGIONAL MEDICAL CENTER INC. SOUTHERN REGIONAL MEDICAL CENTER :: 2011 BRAND CAMPAIGN
  • 5. COLONOSCOPY. (SEE, JUST READING THAT MADE YOU SQUIRM.) TELL YOUR FRIENDS YOU HAD A COLONOSCOPY AND THEY CRACK UP. TELL THEM YOU HAVE COLON CANCER AND THEY TEAR UP. For some reason, people become uncomfortable at the very mention of a colonoscopy. Like you probably did. Thing is, colonoscopies are painless, Thats quite a difference in reactions. Just as a colonoscopy can be the difference in avoiding colon cancer and being treated for it. Plus, if detected theyre performed under sedation, and theyre the best tool we have to detect in the earliest stages, colon cancer has nearly a 75% survival rate, according colon and rectal cancer in its early stages. Which makes them essential for men to the American Cancer Society. If you're a man or woman over 50, you and women 50 and older. While youre here, why not ask your doctor about it. need a colonoscopy. It's really that simple. And since you're here, why not RIVERDALE, GA | so uthernregional .org ask your doctor about it. R I V E R D A L E , G A | s o u t h e r n r e g i o n a l . o r g A PASSION FOR HEALING. THE TECHNOLOGY TO DO IT WELL. SOUTHERN REGIONAL MEDICAL CENTER :: 2012 COLONSCOPY CAMPAIGN A PASSION FOR HEALING. THE TECHNOLOGY TO DO IT WELL.
  • 6. LEADING EDGE TECHNOLOGY. FIRST CLASS CARE. CLOSE TO HOME. WHY DID WE INVEST SO MUCH IN CARDIOVASCULAR TECHNOLOGY? SO MORNINGS LIKE THIS CAN HAPPEN. We didn't acquire technology that can see inside a blood vessel just because it was possible. Or diagnostics that can see every detail of the heart in 3D simply because it was a breakthrough in heart care. Nor did we build two cath labs because two are better than one. No, we invested in leading edge cardiovascular care because caring for your health is the most important thing we do. HENRY MEDICAL CENTER :: 2010 BRAND CAMPAIGN | www.henrymedical.com
  • 7. LEADING EDGE TECHNOLOGY. FIRST CLASS CARE. CLOSE TO HOME. WHY DID WE INVEST SO MUCH IN NEONATAL INTENSIVE CARE? SO MOMENTS LIKE THIS CAN HAPPEN. He wont even remember the moment he was born... three months too soon. He wont remember the moment that skilled hands gave him a chance at life. The newborns who come through our Neonatal Intensive Care Unit wont remember the specialized skill or swift action taken by doctors and nurses. Or the investments weve made in the Marcia G. Taylor Womens Center to ensure the first breaths of a new life. But thats okay. We know what we do. And why we do it. HENRY MEDICAL CENTER :: 2010 BRAND CAMPAIGN | www.henrymedical.com
  • 8. LEADING EDGE TECHNOLOGY. FIRST CLASS CARE. CLOSE TO HOME. WHY DID WE INVEST SO MUCH IN ORTHOPEDIC TECHNOLOGY? SO MATCH POINTS CAN HAPPEN. We didn't invest in leading edge surgical technology because we saw how good it looks in our operating rooms. We didnt acquire sophisticated diagnostics so others could see how far weve come. Or because we wanted to see the looks on the faces of our competition. We did it so you can do the things that you want to do. HENRY MEDICAL CENTER :: 2010 BRAND CAMPAIGN | www.henrymedical.com
  • 9. THIS FAMILY PICTURE WOULDNT BE POSSIBLE WITHOUT THIS ONE. EASY SCHEDULING SPECIALISTS IN DIAGNOSTIC IMAGING DIGITAL MAMMOGRAPHY MRI CT ULTRASOUND BONE DENSITY SCANS X-RAY Welcome to the newest addition to the Henry Medical Center family the Diagnostic Imaging Center at the McDonough Medical Pavilion. The center provides the areas most comprehensive imaging services with patient-centered, advanced technology provided by experienced and compassionate staff... all close to home. Conveniently located just off I-75 at Exit 218 on Highway 20/81. Scheduling an appointment is easier than ever, just call 678-604-1055. PHYSICIANS PROVIDING CARE ARE ENGAGED IN INDIVIDUAL PRACTICES AND ARE NOT EMPLOYEES OF THE FACILITY. HENRY MEDICAL CENTER :: 2010 IMAGING CAMPAIGN 101 Regency Park Drive, McDonough, GA 30253 | 1-75 to Exit 218, go East approximately 1 mile on the right EASY PARKING EASY CHAIR
  • 10. THIS FAMILY PICTURE WOULDNT BE POSSIBLE WITHOUT THIS ONE. EASY SCHEDULING SPECIALISTS IN DIAGNOSTIC IMAGING DIGITAL MAMMOGRAPHY MRI CT ULTRASOUND BONE DENSITY SCANS X-RAY Welcome to the newest addition to the Henry Medical Center family the Diagnostic Imaging Center at the McDonough Medical Pavilion. The center provides the areas most comprehensive imaging services with patient-centered, advanced technology provided by experienced and compassionate staff ... all close to home. Conveniently located just off I-75 at Exit 218 on Highway 20/81. Scheduling an appointment is easier than ever, just call 678-604-1055. PHYSICIANS PROVIDING CARE ARE ENGAGED IN INDIVIDUAL PRACTICES AND ARE NOT EMPLOYEES OF THE FACILITY. HENRY MEDICAL CENTER :: 2010 IMAGING CAMPAIGN 101 Regency Park Drive, McDonough, GA 30253 | 1-75 to Exit 218, go East approximately 1 mile on the right EASY PARKING EASY CHAIR
  • 11. LINCOLN CENTER BOXING CLUB :: 2013 COMMEMORATIVE POSTERS
  • 12. God. Family and Phoebe got me through. In that order. They filled me with hope to squeeze the cancer out. Kim Stevens Survivor since 2013 Darlene Cook with daughter Nicole Cook Survivor since 2012 The world-class treatment at Phoebe Cancer Center gives you real reasons for hope with The world-class treatment at Phoebe Cancer Center gives you real reasons for hope, with a concentration of cancer specialists, advanced therapies and state-of-the-art treatment a concentration of cancer specialists, advanced therapies and state-of-the-art treatment technologies to aide in the fight. We are Phoebe. Your neighbor, your doctor, your lifeline technologies to aid in the fight. We are Phoebe. Your neighbor, your doctor, your lifeline in times of crisis. Cancer is a formidable foe. Well stand right beside you throughout the in times of crisis. Cancer is a formidable foe. Well stand right beside you throughout the fight, keeping your hope strong. fight, keeping your hope strong. phoebeputney.com phoebeputney.com Cancer services are available right here in Fitzgerald Cancer services are available right here in Fitzgerald PHOEBE PUTNEY MEDICAL CENTER :: 2013 BREASTCANCER SURVIVOR CAMPAIGN
  • 13. Why me? Phoebe gave me an answer I could live with. I never started a fight in my life. A lump changed that. Leah Snyder Survivor since 2012 Vernida Williams Survivor since 2001 The world-class treatment at Phoebe Cancer Center gives you real reasons for hope, with The world-class treatment at Phoebe Cancer Center gives you real reasons for hope, with a concentration of cancer specialists, advanced therapies and state-of-the-art treatment a concentration of cancer specialists, advanced therapies and state-of-the-art treatment technologies to aid in the fight. We are Phoebe. Your neighbor, your doctor, your lifeline technologies to aid in the fight. We are Phoebe. Your neighbor, your doctor, your lifeline in times of crisis. Cancer is a formidable foe. Well stand right beside you throughout the in times of crisis. Cancer is a formidable foe. Well stand right beside you throughout the fight, keeping your hope strong. fight, keeping your hope strong. phoebeputney.com phoebeputney.com Cancer services are available right here in Fitzgerald Cancer services are available right here in Fitzgerald PHOEBE PUTNEY MEDICAL CENTER :: 2013 BREASTCANCER SURVIVOR CAMPAIGN
  • 14. Toads; they scare girls and help autistic kids talk. Whats not to love? Apparently, a boys autism is no match for his love of toads. There is much that is not known about autism, but every day were learning more. When we introduced toads into our classroom, for example, the barriers that kept autistic children from communicating seemed to tumble. They talked, they shared. At Stepping Stones Educational Therapy Center, were constantly seeking innovative techniques to develop the full potential of all children. We provide a nurturing environment with a strong Christian foundation. When you contribute to the education fund for a child with special needs, youre the one who ends up feeling special. Call 770.229.5511 today to find out how you can be a benefactor for a special child. www.steppingstonesschool.org Griffin, Georgia STEPPING STONES EDUCATIONAL THERAPY CENTER :: 2009 AD CAMPAIGN 770.229.5511 There is much that is not known about autism, but every day were learning more. When we introduced toads into our classroom, for example, the barriers that kept autistic children from communicating seemed to tumble. They talked, they shared. At Stepping Stones Educational Therapy Center, were constantly seeking innovative techniques to develop the full potential of all children. We provide a nurturing environment with a strong Christian foundation. When you contribute to the education fund for a child with special needs, youre the one who ends up feeling special. Call 770.229.5511 today to find out how you can be a benefactor for a special child. www.steppingstonesschool.org Griffin, Georgia | 770.229.5511
  • 15. CHATTAHOOCHEE TECHNICAL COLLEGE :: OUTDOOR CAMPAIGN