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Do Summer Right:
Increase ROI, Attract
Visitors, and Add Fun!
Bill Carlson
May 19, 2015
WELCOME!
 Thank you for joining us today!
 If you have issues with your computer
volume at any time during the
presentation, you may call into listen:
 Select "Use Telephone" after joining webinar
 Call +1 (213) 929-4212
 Access Code: 204-687-245
OVERVIEW
 Summer Operations: Goals
 Creating a Unique Customer Experience
 Risk Mitigation and Head Rush
Technologies
SUMMER
OPERATIONS:
GOALS
SUMMER OPERATIONS: GOALS
How do you create new revenue streams in the
summer season?
 Winter operating
season seems to be
getting shorter and
more unpredictable
 Almost all the climate models
are unanimous in projecting
more year-to-year variability,
which hasnt gone unnoticed
by resort operators  The
Colorado Independent
 Summer Operations are
the best opportunity to
offset the potential
winter declines.
SUMMER OPERATIONS: GOALS
How do you set yourself apart from your competitors?
 Most mountains have neighbors nearby
 What makes your mountain unique?
 Are activities available for a wide range of ages and abilities?
 Do you have a wide range of activities
 Not everyone is going to go mountain biking
 Not everyone wants to go shopping
 Not everyone wants to golf
SUMMER OPERATIONS: GOALS
You want to provide a memorable customer
experience to create return clientele
 Create exciting opportunities for individuals and
groups, and people of varying ages.
 Create an experience that is exciting and has the
potential to build confidence.
SUMMER OPERATIONS: GOALS
Ideally, you need to have options for a wide range
of participants.
 Just kid oriented activities?
 Means mom and dad are on the sideline
 May eliminate participants who dont have kids
 Just adult oriented activities?
 Kids are on the sideline
 May eliminate participants with kids
SUMMER OPERATIONS: GOALS
Ultimately, you need to
maximize your ROI
 From a business
perspective, it is about
making money off the
experience.
 The more exciting the
opportunity, the more
value you can offer.
CREATING A UNIQUE
CUSTOMER
EXPERIENCE
CREATING A UNIQUE CUSTOMER EXPERIENCE
 Adventure Tourism is becoming more
popular
CREATING A UNIQUE CUSTOMER EXPERIENCE
Head Rush Technologies has a wide range of
product to create a complete adventure.
 An existing tower or
platform can be
transformed into an
Adventure Tower
 Charge per activity or per
entry for a period of time 
many pricing models for
customers
CREATING A UNIQUE CUSTOMER EXPERIENCE
 Use your existing structures to your
advantage  add elements without having to
build new structures.
 Incorporate these products to keep your park
fresh and exciting
 Add free fall elements
 Beginner, intermediate, and advanced
 Steep angle zip line
 Auto belays for adventure elements as well as
climbing
 Climbing elements
 See more in Head Rush white paper: You
have the platform already now use it to
increase thrills and drive more revenue
 www.headrushtech.com/whitepapers
CREATING A UNIQUE CUSTOMER EXPERIENCE
CREATING A UNIQUE CUSTOMER EXPERIENCE
 Have Head Rush Technologies design and build an
Adventure Tower
CREATING A UNIQUE CUSTOMER EXPERIENCE
 Only auto belay designed specifically for
climbers, but can also function in many other
capacities in climbing gyms, ropes courses, zip
line tours, and
 Descend from platforms,
 Introduce participants to free fall rides
 Teach your clients to rappel
 Easy to install, move and maintain
 Accommodates the widest range of user
weights making it ideal for use by both children
and adults.
 Smooth descent with minimal variation in
descent rate of a child or an adult
 Accommodates a wide range of participant
weights from 22  330 lbs (10 to 150 kg)
 Gives the rider the feeling of a free fall, while
comfortably controlling their descent
 High throughput and low operational costs
 Modular and compact, allowing it to be
installed in almost any high location.
 26-75ft (8m-23m) jump heights
 Minimal variation in the descent rate of a child
(at 35 lb/16 kg min.) and an adult (at 285
lb/130 kg max).
 Offer with or without RipCord accessory for
different levels of thrill
 RipCord accessories allow you to increase
the length of free fall
CREATING A UNIQUE CUSTOMER EXPERIENCE
FlightLine
 The next level of extreme: 80-100ft (20-30m) jump
 The largest and longest free fall sensation of any mechanical descent system.
 Fully redundant system designed in compliance with EN341, ASTM F24 Amusement Ride
Standards, and TUV* (Certification pending Beta trial completion).
 A game-changing experience with higher throughput compared with competing bungee-
type systems.
 Lower maintenance and upkeep than competing systems.
 A soft engaging staged universal braking system for a variety of rider weights (75 lbs to 285
lbs).
CREATING A UNIQUE CUSTOMER EXPERIENCE
 Instantly add a new element
 Install on trees, posts, poles
 Climbing system for beginners to
advanced
 Use as a stand-alone attraction or as
a means to access a platform
 Use in tandem with other products to
create a forest of fun
 Set a climb up to a platform, jump
from a QUICKjump or zip to another
platform!
 Add value to existing elements
CREATING A UNIQUE CUSTOMER EXPERIENCE
 The best brake for your
zip line.
 Uses a self-regulating
magnetic braking
system to brake zip line
participants smoothly
and comfortably.
 Brakes participants
consistently, even at
high velocities.
 Results is a better
customer experience
and higher throughput
and profitability for your
zip line or canopy tour.
CREATING A UNIQUE CUSTOMER EXPERIENCE
Risk Mitigation and
Head Rush
Technologies
Risk Mitigation and Head Rush Technologies
What are the benefits of eddy current braking in these
devices?
There are many benefits of incorporating eddy current braking
into our devices. Our devices are:
 Low maintenance  Because the braking is magnetic, there
are not any contacting parts in the braking system. There are
no components, such as brake pads, to wear out or fail. As a
result, there is less maintenance and a low ownership cost for
our devices.
 Self-regulating  Because the braking system is self
regulating, our devices can accommodate a wide range of
weights. Children and adults alike have a consistent
experience.
 Smooth and comfortable  Whether jumping, descending or
approaching a platform, the experience is smooth and
comfortable
PROFITABILITY
 ROI potential is high for all products
 Example - How long does it take to pay off a
QUICKjump at $10 USD per jump?
SAFETY AND PROFITABILITY
 The keys to success:
 High throughput
 Encouraging repeat and referral business
 Offering innovative, versatile elements
 Use compatible accessories to improve functionality and
operations
 Add activities that expand your offerings and increase
excitement, fun, and thrill
 Leverage existing structures to your advantage
CONCLUSION
 There are great ROI opportunities in expanding Summer
operations
 Plus, some or most of these activities can be done in the winter
time as well for an additional revenue stream.
 By incorporating Head Rush product you can offer a
unique, exciting, thrilling, activities for the widest range of
participants
QUESTIONS
Questions?
Submit via chat or email:
Bill Carlson
Director of Channel Sales
Head Rush Technologies
Bill.Carlson@headrushtech.com
Visit us on the web at www.headrushtech.com,
and find a distributor at www.headrushtech.com/distributors
Connect on social media @headrushtech, or search Head Rush Technologies

More Related Content

Do Summer Right: Increase ROI, Attract Visitors, & Add Fun!

  • 1. Do Summer Right: Increase ROI, Attract Visitors, and Add Fun! Bill Carlson May 19, 2015
  • 2. WELCOME! Thank you for joining us today! If you have issues with your computer volume at any time during the presentation, you may call into listen: Select "Use Telephone" after joining webinar Call +1 (213) 929-4212 Access Code: 204-687-245
  • 3. OVERVIEW Summer Operations: Goals Creating a Unique Customer Experience Risk Mitigation and Head Rush Technologies
  • 5. SUMMER OPERATIONS: GOALS How do you create new revenue streams in the summer season? Winter operating season seems to be getting shorter and more unpredictable Almost all the climate models are unanimous in projecting more year-to-year variability, which hasnt gone unnoticed by resort operators The Colorado Independent Summer Operations are the best opportunity to offset the potential winter declines.
  • 6. SUMMER OPERATIONS: GOALS How do you set yourself apart from your competitors? Most mountains have neighbors nearby What makes your mountain unique? Are activities available for a wide range of ages and abilities? Do you have a wide range of activities Not everyone is going to go mountain biking Not everyone wants to go shopping Not everyone wants to golf
  • 7. SUMMER OPERATIONS: GOALS You want to provide a memorable customer experience to create return clientele Create exciting opportunities for individuals and groups, and people of varying ages. Create an experience that is exciting and has the potential to build confidence.
  • 8. SUMMER OPERATIONS: GOALS Ideally, you need to have options for a wide range of participants. Just kid oriented activities? Means mom and dad are on the sideline May eliminate participants who dont have kids Just adult oriented activities? Kids are on the sideline May eliminate participants with kids
  • 9. SUMMER OPERATIONS: GOALS Ultimately, you need to maximize your ROI From a business perspective, it is about making money off the experience. The more exciting the opportunity, the more value you can offer.
  • 11. CREATING A UNIQUE CUSTOMER EXPERIENCE Adventure Tourism is becoming more popular
  • 12. CREATING A UNIQUE CUSTOMER EXPERIENCE Head Rush Technologies has a wide range of product to create a complete adventure.
  • 13. An existing tower or platform can be transformed into an Adventure Tower Charge per activity or per entry for a period of time many pricing models for customers CREATING A UNIQUE CUSTOMER EXPERIENCE
  • 14. Use your existing structures to your advantage add elements without having to build new structures. Incorporate these products to keep your park fresh and exciting Add free fall elements Beginner, intermediate, and advanced Steep angle zip line Auto belays for adventure elements as well as climbing Climbing elements See more in Head Rush white paper: You have the platform already now use it to increase thrills and drive more revenue www.headrushtech.com/whitepapers CREATING A UNIQUE CUSTOMER EXPERIENCE
  • 15. CREATING A UNIQUE CUSTOMER EXPERIENCE Have Head Rush Technologies design and build an Adventure Tower
  • 16. CREATING A UNIQUE CUSTOMER EXPERIENCE Only auto belay designed specifically for climbers, but can also function in many other capacities in climbing gyms, ropes courses, zip line tours, and Descend from platforms, Introduce participants to free fall rides Teach your clients to rappel Easy to install, move and maintain Accommodates the widest range of user weights making it ideal for use by both children and adults. Smooth descent with minimal variation in descent rate of a child or an adult Accommodates a wide range of participant weights from 22 330 lbs (10 to 150 kg)
  • 17. Gives the rider the feeling of a free fall, while comfortably controlling their descent High throughput and low operational costs Modular and compact, allowing it to be installed in almost any high location. 26-75ft (8m-23m) jump heights Minimal variation in the descent rate of a child (at 35 lb/16 kg min.) and an adult (at 285 lb/130 kg max). Offer with or without RipCord accessory for different levels of thrill RipCord accessories allow you to increase the length of free fall CREATING A UNIQUE CUSTOMER EXPERIENCE
  • 18. FlightLine The next level of extreme: 80-100ft (20-30m) jump The largest and longest free fall sensation of any mechanical descent system. Fully redundant system designed in compliance with EN341, ASTM F24 Amusement Ride Standards, and TUV* (Certification pending Beta trial completion). A game-changing experience with higher throughput compared with competing bungee- type systems. Lower maintenance and upkeep than competing systems. A soft engaging staged universal braking system for a variety of rider weights (75 lbs to 285 lbs). CREATING A UNIQUE CUSTOMER EXPERIENCE
  • 19. Instantly add a new element Install on trees, posts, poles Climbing system for beginners to advanced Use as a stand-alone attraction or as a means to access a platform Use in tandem with other products to create a forest of fun Set a climb up to a platform, jump from a QUICKjump or zip to another platform! Add value to existing elements CREATING A UNIQUE CUSTOMER EXPERIENCE
  • 20. The best brake for your zip line. Uses a self-regulating magnetic braking system to brake zip line participants smoothly and comfortably. Brakes participants consistently, even at high velocities. Results is a better customer experience and higher throughput and profitability for your zip line or canopy tour. CREATING A UNIQUE CUSTOMER EXPERIENCE
  • 21. Risk Mitigation and Head Rush Technologies
  • 22. Risk Mitigation and Head Rush Technologies What are the benefits of eddy current braking in these devices? There are many benefits of incorporating eddy current braking into our devices. Our devices are: Low maintenance Because the braking is magnetic, there are not any contacting parts in the braking system. There are no components, such as brake pads, to wear out or fail. As a result, there is less maintenance and a low ownership cost for our devices. Self-regulating Because the braking system is self regulating, our devices can accommodate a wide range of weights. Children and adults alike have a consistent experience. Smooth and comfortable Whether jumping, descending or approaching a platform, the experience is smooth and comfortable
  • 23. PROFITABILITY ROI potential is high for all products Example - How long does it take to pay off a QUICKjump at $10 USD per jump?
  • 24. SAFETY AND PROFITABILITY The keys to success: High throughput Encouraging repeat and referral business Offering innovative, versatile elements Use compatible accessories to improve functionality and operations Add activities that expand your offerings and increase excitement, fun, and thrill Leverage existing structures to your advantage
  • 25. CONCLUSION There are great ROI opportunities in expanding Summer operations Plus, some or most of these activities can be done in the winter time as well for an additional revenue stream. By incorporating Head Rush product you can offer a unique, exciting, thrilling, activities for the widest range of participants
  • 26. QUESTIONS Questions? Submit via chat or email: Bill Carlson Director of Channel Sales Head Rush Technologies Bill.Carlson@headrushtech.com Visit us on the web at www.headrushtech.com, and find a distributor at www.headrushtech.com/distributors Connect on social media @headrushtech, or search Head Rush Technologies

Editor's Notes

  • #4: Update photos