Doce and gabbana description
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The document proposes creating a fashion blog and social media campaign called "Streets of Dreams" to promote the Italian luxury brand Dolce & Gabbana. The goals are to increase visibility of their ad campaign, encourage people to buy and wear their clothing, and give freedom to create outfits. By adopting this promotional approach, Dolce & Gabbana will gain more attention from future clients beyond just fashion shows. The proposal includes promoting the blog a month in advance, collecting photos of people wearing the brand, and holding a contest for the first blog post where entrants submit outfits tagged with #DGBlogContest.
Doce and gabbana description
- 3. Dolce&Gabbana Italian luxury brand Worldwide famous Historical Italian Family Tradition Value Passion
- 5. The fashion blog An creative idea which is going to let you live the experience behind the scenes . An exclusive concept for those who wear and live la Dolce Vita made By Dolce & Gabbana. Bring your Dolce and Gabbana style outside and feel free to post pictures, write and comment about this.
- 6. Take your outfit on the ,,Streets of Dreams’’. https://www.youtube.com/watch?v=d1QfUy6kCIo
- 7. Goals Get a higher visibility of Dolce and Gabbana ad campaign ,,Streets of Dreams’’. Encourage people to by and wear Dolce and Gabbana clothing items. Give the freedom of creating a Dolce outfit.
- 8. Conclusion Adopting this way of promotion ,Dolce and Gabbana will be seen everywhere not only at fashion shows or editorials. Dolce and Gabbana will gain attention from the future clients. Dolce and Gabbana it is an attitude, fashionable way of living.
- 9. Description - Promote the blog with 1 month prior ( before the fashion show) - Promote on social medias of Dolce and Gabbana - Collect the pictures of people wearing Dolce and Gabbana - Work with fashion bloggers as Sartorialist , Sussie Bubble and Chiara Ferragni - Involve people to participate in the contest for blog
- 10. Contest for New Dolce and Gabbana Blog - Announce the contest on Dolce and Gabbana Facebook with 1 month prior - Ask people to create a post with the hole Dolce and Gabbana outfit - Add a hash tag #DGBlogContest - Ask them to send it to the email address of Dolce and Gabbana office - The best looks will appear in the first post of Dolce and Gabbana Blog
- 11. Objectives -Gain attention from people for the Blog -Get the loyal visitors -Involve people to promote Dolce and Gabbana pieces -Increase brand recognition