Does Great Support Equal Loyal Customers? How Mapbox Measures Customer Effort - Rafa Gutierrez
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Rafa Gutierrez from Mapbox gave a talk at SUPCONF Fall 2017 about how Mapbox measures customer effort to determine if providing great support leads to loyal customers. Mapbox tracks different metrics to evaluate the work required for customers to get their questions answered or issues resolved in order to assess whether superior assistance builds devotion among users.
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Does Great Support Equal Loyal Customers? How Mapbox Measures Customer Effort - Rafa Gutierrez
- 1. Rafa Gutierrez @geografa Mapbox Does great support equal loyal customers? How Mapbox measures Customer Effort SUPCONF Fall 2017