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 Michael Hawkins  Canopy Doing Big Things When Youre Small
Hi Catherine, I'm writing to congratulate you and your staff
on a fantastic job of organizing and carrying out today's
planting. I must admit that when I saw how many people
had gathered, I thought there was no way to avoid total
chaos. In fact, however, things ran very smoothly, and all
your people were not only knowledgeable, but also very
friendly and helpful. In short, it was educational, satisfying,
and fun, and I'm sure everyone there will volunteer again.
 Community Leader and Volunteer
Doing Big Things
When Youre Small
 Michael Hawkins  Canopy Doing Big Things When Youre Small
Doing Big Things
Michael, welcome to Canopy, we just got a
massive state grant to plant 1,000 trees.
- Canopys Director just after hiring
me
 Michael Hawkins  Canopy Doing Big Things When Youre Small
When Youre Small
Wow, I thought Canopy had like 30
employees.
- Volunteer
 Michael Hawkins  Canopy Doing Big Things When Youre Small
Get Organized
 Michael Hawkins  Canopy Doing Big Things When Youre Small
 Willow Oaks School Planting 3/29/2014 93
trees
 Michael Hawkins  Canopy Doing Big Things When Youre Small
 Pistachia chinensis Chinese Pistache
 Quercus engelmanii Engelman Oak
 Michael Hawkins  Canopy Doing Big Things When Youre Small
 Jack Farrell Park Before  Jack Farrell Park After
 Michael Hawkins  Canopy Doing Big Things When Youre Small
 Michael Hawkins  Canopy Doing Big Things When Youre Small
 Michael Hawkins  Canopy Doing Big Things When Youre Small
 Michael Hawkins  Canopy Doing Big Things When Youre Small
Tools
 Michael Hawkins  Canopy Doing Big Things When Youre Small
Tools
Tarps Buckets Good Kid
Gloves
 Michael Hawkins  Canopy Doing Big Things When Youre Small
more Tools
Directional Signs Root Picks Branded Vests
 Michael Hawkins  Canopy Doing Big Things When Youre Small
Tools
Auger
Tree Moving
Hook
Big Green
Digging Bar
Baby Food Jars
 Michael Hawkins  Canopy Doing Big Things When Youre Small
Good Kid Shovels
more tools
 Michael Hawkins  Canopy Doing Big Things When Youre Small
Tools
 Michael Hawkins  Canopy Doing Big Things When Youre Small
 Michael Hawkins  Canopy Doing Big Things When Youre Small
Building a Volunteer
Planting Program
 Michael Hawkins  Canopy Doing Big Things When Youre Small
Build Relationships at all levels w/
Partners Receiving the Trees
 Check in often
 Listen to their needs and
wants
 Have some face time
 Physical change makes
things real
 Michael Hawkins  Canopy Doing Big Things When Youre Small
Find Above Average Tree Expertise
 We can and have to do
better than the industry
average
 Few people really know
how to design large tree
plantings
 Michael Hawkins  Canopy Doing Big Things When Youre Small
Use and Learn Irrigation Systems
 Also, shop at irrigation stores
 ACE Account
 Michael Hawkins  Canopy Doing Big Things When Youre Small
Recruit and Train a Corps of
Competent Planting Leaders
 Quality control
 Volunteer Experience
 Efficiency
 Planting Leader Training
 Expectations
 Regularity
 Attrition
 Michael Hawkins  Canopy Doing Big Things When Youre Small
Have Confidence Your
Paycheck Will Clear
 Michael Hawkins  Canopy Doing Big Things When Youre Small
Planting Day
 Michael Hawkins  Canopy Doing Big Things When Youre Small
Planting Day Tips
 Arrive ridiculously early
 Get people in the know
 Assign whole
responsibilities
 Train the trainers
 PL Pow wow
 Dont plan on actually doing
anything!
 Michael Hawkins  Canopy Doing Big Things When Youre Small
More Planting Day Tips
 Have Trees delivered early
 1:1 volunteer to tree ratio
 PLs check when trees go in
 Have back up tools
 Cooking show method
 The power of moving mulch
 Deliver water, granola bars,
and sunblock
 Dont plant in a downpour
 Michael Hawkins  Canopy Doing Big Things When Youre Small
Even More Planting Day Tips
 Flagging trick
 Assign teams
 Some scarcity of
tools is good for QC
 Assign and name
planting teams
 Michael Hawkins  Canopy Doing Big Things When Youre Small
Dont Forget to Have Fun!
 Michael Hawkins  Canopy Doing Big Things When Youre Small
A Little on Tree Care
 Take on the first
watering!
 Hand off care when
appropriate
 Tree planters
= tree stewards
 Dont fall behind on
pruning
 Michael Hawkins  Canopy Doing Big Things When Youre Small
Expanding Capacity
 2 shift plantings
 Youth
employment
program (TUFs)
 Intern programs
 Dont plant 200
trees on one day
 Michael Hawkins  Canopy Doing Big Things When Youre Small
Questions?

More Related Content

Doing Big Things When you are Small- Michael Hawkins

  • 1. Michael Hawkins Canopy Doing Big Things When Youre Small Hi Catherine, I'm writing to congratulate you and your staff on a fantastic job of organizing and carrying out today's planting. I must admit that when I saw how many people had gathered, I thought there was no way to avoid total chaos. In fact, however, things ran very smoothly, and all your people were not only knowledgeable, but also very friendly and helpful. In short, it was educational, satisfying, and fun, and I'm sure everyone there will volunteer again. Community Leader and Volunteer Doing Big Things When Youre Small
  • 2. Michael Hawkins Canopy Doing Big Things When Youre Small Doing Big Things Michael, welcome to Canopy, we just got a massive state grant to plant 1,000 trees. - Canopys Director just after hiring me
  • 3. Michael Hawkins Canopy Doing Big Things When Youre Small When Youre Small Wow, I thought Canopy had like 30 employees. - Volunteer
  • 4. Michael Hawkins Canopy Doing Big Things When Youre Small Get Organized
  • 5. Michael Hawkins Canopy Doing Big Things When Youre Small
  • 6. Willow Oaks School Planting 3/29/2014 93 trees
  • 7. Michael Hawkins Canopy Doing Big Things When Youre Small Pistachia chinensis Chinese Pistache Quercus engelmanii Engelman Oak
  • 8. Michael Hawkins Canopy Doing Big Things When Youre Small Jack Farrell Park Before Jack Farrell Park After
  • 9. Michael Hawkins Canopy Doing Big Things When Youre Small
  • 10. Michael Hawkins Canopy Doing Big Things When Youre Small
  • 11. Michael Hawkins Canopy Doing Big Things When Youre Small
  • 12. Michael Hawkins Canopy Doing Big Things When Youre Small Tools
  • 13. Michael Hawkins Canopy Doing Big Things When Youre Small Tools Tarps Buckets Good Kid Gloves
  • 14. Michael Hawkins Canopy Doing Big Things When Youre Small more Tools Directional Signs Root Picks Branded Vests
  • 15. Michael Hawkins Canopy Doing Big Things When Youre Small Tools Auger Tree Moving Hook Big Green Digging Bar Baby Food Jars
  • 16. Michael Hawkins Canopy Doing Big Things When Youre Small Good Kid Shovels more tools
  • 17. Michael Hawkins Canopy Doing Big Things When Youre Small Tools
  • 18. Michael Hawkins Canopy Doing Big Things When Youre Small
  • 19. Michael Hawkins Canopy Doing Big Things When Youre Small Building a Volunteer Planting Program
  • 20. Michael Hawkins Canopy Doing Big Things When Youre Small Build Relationships at all levels w/ Partners Receiving the Trees Check in often Listen to their needs and wants Have some face time Physical change makes things real
  • 21. Michael Hawkins Canopy Doing Big Things When Youre Small Find Above Average Tree Expertise We can and have to do better than the industry average Few people really know how to design large tree plantings
  • 22. Michael Hawkins Canopy Doing Big Things When Youre Small Use and Learn Irrigation Systems Also, shop at irrigation stores ACE Account
  • 23. Michael Hawkins Canopy Doing Big Things When Youre Small Recruit and Train a Corps of Competent Planting Leaders Quality control Volunteer Experience Efficiency Planting Leader Training Expectations Regularity Attrition
  • 24. Michael Hawkins Canopy Doing Big Things When Youre Small Have Confidence Your Paycheck Will Clear
  • 25. Michael Hawkins Canopy Doing Big Things When Youre Small Planting Day
  • 26. Michael Hawkins Canopy Doing Big Things When Youre Small Planting Day Tips Arrive ridiculously early Get people in the know Assign whole responsibilities Train the trainers PL Pow wow Dont plan on actually doing anything!
  • 27. Michael Hawkins Canopy Doing Big Things When Youre Small More Planting Day Tips Have Trees delivered early 1:1 volunteer to tree ratio PLs check when trees go in Have back up tools Cooking show method The power of moving mulch Deliver water, granola bars, and sunblock Dont plant in a downpour
  • 28. Michael Hawkins Canopy Doing Big Things When Youre Small Even More Planting Day Tips Flagging trick Assign teams Some scarcity of tools is good for QC Assign and name planting teams
  • 29. Michael Hawkins Canopy Doing Big Things When Youre Small Dont Forget to Have Fun!
  • 30. Michael Hawkins Canopy Doing Big Things When Youre Small A Little on Tree Care Take on the first watering! Hand off care when appropriate Tree planters = tree stewards Dont fall behind on pruning
  • 31. Michael Hawkins Canopy Doing Big Things When Youre Small Expanding Capacity 2 shift plantings Youth employment program (TUFs) Intern programs Dont plant 200 trees on one day
  • 32. Michael Hawkins Canopy Doing Big Things When Youre Small Questions?

Editor's Notes

  • #2: Intro stuff perhaps on note card - Dana specifically said . so
  • #3: Poll the audience next two slides
  • #4: Its about organizing really large plantings when you have a disproportionately small staff and about managing a planting and tree care program and building your capacity so that little about When I showed up, Canopy was at 2.5, but in the previous two years they had planted 1200 trees
  • #5: What follows are some things (tools) that Ive used to help organize big plantings
  • #6: This sends a message to your Volunteers even if its not strictly necessary - They like feeling like you have everything under control
  • #10: I was resistant, and I still dont always use it, but its great for piece of mind.
  • #16: Auger could be a back hoe The hook is so much more portable than a dolly
  • #17: Shovels only for the good kids!
  • #21: Ravenswood for some reason gave us the go ahead, trusted us, then left us alone. Quite rare.
  • #23: My experience is in CA Its possible to rely on hand watering. Things like Cocoon. Its expensive. Would be awesome to do with volunteers Issues with coordinating with contractors and paying for easy fixes Adapting them now and ideas for the future very briefly
  • #25: Mostly to say there is a lot more that goes into this than the programs side Communications and Development
  • #27: partner org does food - water and granola If you have someone like CM, make sure they are in the know
  • #28: crape myrtle on the Bamboo truck
  • #31: Offer to do first watering is a good way to remind them theyre in charge of it after that Magic requires planting vols to help with watering
  • #32: w/ lunch and Ceremonial planting in the middle I dont like doing this anymore - now we have the PLs - Funders love our TUF program