Doing data the Netflix way - Satya Kunapuli
0 likes249 views
International keynote at Interactive Minds Digital Summit 2017: Doing data the Netflix way. Satya Kunapuli, Data Engineering and Analytics, Netflix (USA). Watch the talk at https://www.youtube.com/watch?v=hY2Bfb3Pj3I For more presentations, see http://thedigitalsummit.com.au/2017-presentations-2/
1 of 33
Download to read offline
Recommended
Dealgol - Lean Startup Machine NYC
Dealgol - Lean Startup Machine NYCEric Ries
油
This document summarizes the initial hypothesis, assumptions, and findings from testing a minimum viable product called DealGol. The hypothesis was that small businesses need help deciding which daily deal sites to place offers on. Initial customer insights found that merchants care about the credibility and audience of the deal site as well as how deals are structured. Testing showed interest from small businesses and daily deal publishers in using a service to match merchants with sites, but more research is needed on financial viability.Leveraging Influencer Marketing for the Digital Marketer - Kenneth Kinney, AI...
Leveraging Influencer Marketing for the Digital Marketer - Kenneth Kinney, AI...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
油
Influencer marketing is one of the hottest trends today. Whether you are utilizing influencer marketing for your company or client or even if you are building your own personal brand, the power of influence is rapidly growing in value. Consumers often rely on the value proposition that influencers bring as one of the most trusted forms of advertising in a noisy digital world. Join us as we examine the power of influence with a virtual panel of real-world influencers who are reaching todays consumers in ways that brands cannot.SA365 - Connect to Sell
SA365 - Connect to SellSA365
油
A McKinsey survey found that only 15% of marketers could quantitatively prove the impact of social media on their business. While social media spending continues to rise, measuring its effect remains a challenge. Studies show that engaged Facebook fans were 20 times more likely to purchase products than non-engaged fans. Marketers need to understand how to move customers through the sales funnel from awareness to consideration to purchase using engagement tactics on social media. Data and optimizing the customer experience across channels is key to measuring results.Fireside Chat: A Business Strategy For The Digital Era
Fireside Chat: A Business Strategy For The Digital Eradmg events Asia
油
This document summarizes a discussion about developing an effective digital marketing strategy that is aligned with overall business objectives. It notes that marketers struggle to understand how and why their digital strategies work due to the many available metrics. The discussion covers topics like moving from mass marketing to a connection economy, monitoring versus measurement, and using effectiveness and efficiency metrics at different stages. It also stresses the importance of aligning digital strategies to corporate objectives like growing core markets, decreasing costs, building products, managing risk, and understanding customers.Future of Advertising
Future of AdvertisingKarthik Jeganathan
油
A presentation that looks at where we are in advertising, where we are headed and what it would it would like to thrive.Nada social mediaroi-v3
Nada social mediaroi-v3Ralph Paglia
油
This document discusses measuring the return on investment (ROI) of social media marketing for automotive dealerships. It provides examples of how to quantify benefits and costs, examine historical data to identify correlations between social media initiatives and business impacts, and calculate equivalent advertising value from metrics like pageviews and clicks. The key is establishing measurement systems before starting initiatives to track results over time and determine if social media activities are driving tangible outcomes like increased leads, sales or customer satisfaction.New Developments In Arts Marketing 際際滷show
New Developments In Arts Marketing 際際滷showCaroline Greener
油
Overview of the latest thinking in marketing and audience development for the cultural sector. Developed and delivered by Heather Maitland in association with Audiences North East.How Ad Effectiveness Tools Can Help Optimize Your Media Strategy May 2012
How Ad Effectiveness Tools Can Help Optimize Your Media Strategy May 2012Compete
油
The document provides an overview of a webinar presented by Compete, an advertising effectiveness solutions company. The webinar discusses how Compete uses a panel-based measurement approach to analyze advertising campaigns and maximize effectiveness. It highlights Compete's large consumer panel, methodology for comparing exposed versus unexposed groups, and ability to measure outcomes across the marketing funnel. An example case study shows how Compete was able to analyze view-through rates, upper funnel activity, and branded search for a display campaign to optimize performance.Programmatic Advertising for Beginners
Programmatic Advertising for BeginnersSyed M Salman
油
Programmatic advertising involves buying and selling digital ad space through an automated bidding process run by machines. It allows advertisers to target specific audiences in real-time across many digital channels like display, social media, video and mobile using automated software. Some key benefits of programmatic advertising include cost efficiency, transparency into where ads are running, and better targeting capabilities to reach specific audiences based on demographics, interests, behaviors and more. Major brands have seen success using programmatic advertising to precisely target consumers most likely to be interested in their products or services.Ask an Expert: How to Measure the Effectiveness of Your branding Campaigns
Ask an Expert: How to Measure the Effectiveness of Your branding CampaignsTinuiti
油
This document summarizes a presentation by CPC Strategy experts on measuring the effectiveness of branding campaigns. It discusses setting goals, understanding target audiences, exploring branding channels like search and display ads, audience segmentation, and attribution modeling. Attribution is important for branding campaigns not expected to convert immediately. Brand lift measurement and Google Trends can also help measure branding impact over time relative to categories and competitors. Questions are taken at the end about improving digital brand measurement strategies.Evaluating True Value Vs Hype In Bto B Media
Evaluating True Value Vs Hype In Bto B Mediaelanorafagan
油
The document discusses various traditional and new media options for B2B advertising. It notes that while the internet and new media have grown, print is not dead and should still be part of advertising plans. The document provides advice on evaluating media options, asking the right questions of publishers, and common mistakes to avoid when buying media. It also highlights emerging options like video and social media that are seeing increasing usage and spending.Analyzing and Enhancing Your Social Engagement
Analyzing and Enhancing Your Social Engagementahorsepubs
油
This document discusses analyzing and enhancing social media engagement. It argues that social media is an important tool for staying in front of 97% of customers who are not ready to make a purchase. It discusses measuring the ROI of social media through metrics like revenue, costs per lead and engagement, savings, and customer retention rates. It provides tips for better social media engagement like building a community, joining conversations, creating native content, using new media, and caring about customers. The overall message is that social media is about relationships and that measuring engagement can help justify the time and money spent on social platforms.5 pillars of the Infinite Marketer 
5 pillars of the Infinite Marketer Mathew Sweezey
油
A presentation I gave at Digital Summit: Mass publishing is the lowest form of value the internet can provide you. Relying on a content publishing model for lead generation, and relationship building will not give you the sustainable, or scaleable competitive advantage you need to succeed in this new world of infinite noise. Nobody cares about your content because youve missed the true reason people consume content, because it fulfills their inner purpose. Learn what the five pillars are and why they must be new foundations for the future marketing organization. Maloney-3P Track
Maloney-3P TrackBOLO Conference
油
This document discusses the challenges that traditional advertising agencies face in adapting to the digital marketing landscape. Some key points:
1) Advertisers and agencies apply traditional practices without understanding digital norms, creating inefficiencies.
2) The digital space requires different skills, talent is scarce, and relationships between costs have changed.
3) Agencies must determine the right service model for their clients' needs around production, strategy, buying, and more.
4) Compensation models are moving from retainer-based to include more performance incentives and output-based scopes of work.A look at client-agency relationships. 
A look at client-agency relationships. Mark Linder
油
A look at how the business partnership between client and agency has been more shaped by the media and business model, than advertising proposition. Keynote at National eMedia Conference, Helsinki, 2007 Mark Linder, WPPThe evolution of client-agency relationships
The evolution of client-agency relationshipsMark Linder
油
Overview of the evolution of the agency-client relationship in the context of the socialization of media
Helsinki National eMedia Conference KeynoteSocial Banking
Social BankingFadi Khater
油
I wrote this article for Banker Middle East magazine's June issue.
It highlights the need and benefits of digital marketing for banks sighting a few case studies, references and ideas.Digital Dealer 23 - Settling the Traditional v Digital Debate
Digital Dealer 23 - Settling the Traditional v Digital DebateDave Spannhake
油
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad dollars. A greater and greater number of consumers began spending the majority of their car buying process researching online and started visiting fewer dealerships, which has made it vital to understand how and when consumers make a decision to buy. Its time to think differently traditional versus digital its time to end the debate.Basics Of Online Advertising
Basics Of Online AdvertisingArpit Dhariwal
油
This document discusses the benefits of online advertising. It explains that online advertising allows for better targeting of ads to specific audiences, more accurate measurement of return on investment, and less wasted spending. It also notes that online advertising enables user engagement, immediate response to customers, and tailoring of messages. The document provides examples of advertising methods like search engine marketing, social media marketing, email marketing, and affiliate marketing. It concludes with two case studies on how Nike and Dell successfully used these online advertising strategies.Digital Dealer 22 - Building a Budget Around Today's Now Buyer - 2017-04
Digital Dealer 22 - Building a Budget Around Today's Now Buyer - 2017-04Dave Spannhake
油
This document discusses building a marketing budget around "Now Buyers", who make up 0.4% of the population purchasing a new vehicle each month. It recommends focusing digital marketing efforts on influencing this group by driving traffic to dealership websites, optimizing search engine marketing and search engine optimization, measuring shopper behavior through analytics, and leveraging content and intent marketing across paid search, social media, and third-party sites. Traditional and stimulus-focused spending should complement manufacturer demand and focus on frequency, reach and cost-per-thousand impressions. The overall goal is increasing sales while reducing the average $616 marketing cost per vehicle sold.Invite media playbook
Invite media playbookAdCMO
油
The document provides an overview of the display advertising ecosystem and strategies for optimizing campaigns on Invite Media's platform. It discusses key concepts like audience buying, real-time bidding, ad networks, exchanges, and DSPs. It also outlines Invite Media's services for advancing strategies around the consumer journey, real-time bidding, and generating insights. The document provides guidance on components for success, getting started, consolidating buys, and optimizing campaigns.Invite media playbook report
Invite media playbook reportAdCMO
油
The document provides an overview of the display advertising ecosystem and strategies for optimizing campaigns on Invite Media's platform. It discusses key concepts like audience buying, real-time bidding, ad networks, exchanges, and DSPs. It also outlines Invite Media's services for advancing strategies around the consumer journey, real-time bidding, and generating insights. The document provides guidance on components for success, getting started, consolidating buys, and optimizing campaigns.Digital marketing strategy playbook
Digital marketing strategy playbookAdCMO
油
The document provides an overview of the display advertising ecosystem and strategies for optimizing campaigns on Invite Media's platform. It discusses key concepts like audience buying, real-time bidding, ad networks, exchanges, and DSPs. It also outlines Invite Media's services for advancing strategies around the consumer journey, real-time bidding, and generating insights. The document provides guidance on components for success, getting started, consolidating buys, and optimizing campaigns.Ms inspire odr02_digital-marketing-growth
Ms inspire odr02_digital-marketing-growthChristi Olson
油
The document discusses how digital experiences and online searches are increasingly important parts of buyers' journeys, with 70% of buyers beginning their purchase process with an online search. It then provides tips and resources for using Microsoft tools like Bing Ads, the Digital Commerce and Campaign Network (DCCN), and LinkedIn Marketing Solutions to reach customers online at different stages of their purchase process and drive sales. Key statistics are presented on the growth of e-commerce and importance of having a comprehensive digital strategy to engage customers across online channels.HatlingFlint KNOW Series
HatlingFlint KNOW SeriesFlint Group
油
This presentation is from the KNOW series, featuring Josh Lysne, Eric Piela and Tony Franklin. Topics included social media, engage marketing and online media.Real estate lead generation how to build a pipeline using social media
Real estate lead generation how to build a pipeline using social mediaThe Big Unit
油
The Digital revolution has brought massive changes in businesses operations around the world. Real estate was no exception too. Just like people search for information online, the digital revolution has brought changes in the way properties are bought and sold. If you want to get more information regarding real estate lead generation campaigns then visit our website. Read more: https://thebigunit.com.au/real-estate-lead-generation-how-to-build-a-pipeline-using-social-media/MetricsBeyondTheClick_BestPractices
MetricsBeyondTheClick_BestPracticesChris Rash
油
This document discusses moving beyond click-through rate (CTR) as the primary metric for measuring online advertising success. It provides examples from various campaigns that show clicks accounting for only 1-6% of impressions, while view-throughs make up 94-99%. New ways of measuring are suggested, such as developing on-site conversions, attributing downstream engagement and traffic growth, and tracking interactions beyond the initial click. Tools for more comprehensive measurement include third-party ad servers, analytics platforms, and solutions that can connect impressions to offline actions via geo-location data. The key takeaways are to identify desired behaviors as metrics, replace CTR with acquisition and engagement rates, optimize against the metrics that reflect intended outcomes, and leverageMnSearch Summit 2018 - Purna Virji From Search to Audiences: 3 Powerful St...
MnSearch Summit 2018 - Purna Virji From Search to Audiences: 3 Powerful St...MnSearch, The Minnesota Search Engine Marketing Association
油
Learn best practices and advanced optimization tips for In-Market Audiences, as well as Custom audiences in this actionable, tactical session from Microsofts Purna Virji.
Beyond optimization tips, shell go into detail about MSFTs brand spanking new Microsoft Audience Network that just launched on May 3rd.PRGTUG Meeting: Lost in Data? Let's Chart the Way Out!
PRGTUG Meeting: Lost in Data? Let's Chart the Way Out!Stanislava Tropcheva
油
Tableau User Group (PRGTUG) Meeting:
Lost in Data?
Let's Chart the Way Out!
27th February 2025
More Related Content
Similar to Doing data the Netflix way - Satya Kunapuli (20)
Programmatic Advertising for Beginners
Programmatic Advertising for BeginnersSyed M Salman
油
Programmatic advertising involves buying and selling digital ad space through an automated bidding process run by machines. It allows advertisers to target specific audiences in real-time across many digital channels like display, social media, video and mobile using automated software. Some key benefits of programmatic advertising include cost efficiency, transparency into where ads are running, and better targeting capabilities to reach specific audiences based on demographics, interests, behaviors and more. Major brands have seen success using programmatic advertising to precisely target consumers most likely to be interested in their products or services.Ask an Expert: How to Measure the Effectiveness of Your branding Campaigns
Ask an Expert: How to Measure the Effectiveness of Your branding CampaignsTinuiti
油
This document summarizes a presentation by CPC Strategy experts on measuring the effectiveness of branding campaigns. It discusses setting goals, understanding target audiences, exploring branding channels like search and display ads, audience segmentation, and attribution modeling. Attribution is important for branding campaigns not expected to convert immediately. Brand lift measurement and Google Trends can also help measure branding impact over time relative to categories and competitors. Questions are taken at the end about improving digital brand measurement strategies.Evaluating True Value Vs Hype In Bto B Media
Evaluating True Value Vs Hype In Bto B Mediaelanorafagan
油
The document discusses various traditional and new media options for B2B advertising. It notes that while the internet and new media have grown, print is not dead and should still be part of advertising plans. The document provides advice on evaluating media options, asking the right questions of publishers, and common mistakes to avoid when buying media. It also highlights emerging options like video and social media that are seeing increasing usage and spending.Analyzing and Enhancing Your Social Engagement
Analyzing and Enhancing Your Social Engagementahorsepubs
油
This document discusses analyzing and enhancing social media engagement. It argues that social media is an important tool for staying in front of 97% of customers who are not ready to make a purchase. It discusses measuring the ROI of social media through metrics like revenue, costs per lead and engagement, savings, and customer retention rates. It provides tips for better social media engagement like building a community, joining conversations, creating native content, using new media, and caring about customers. The overall message is that social media is about relationships and that measuring engagement can help justify the time and money spent on social platforms.5 pillars of the Infinite Marketer
5 pillars of the Infinite Marketer Mathew Sweezey
油
A presentation I gave at Digital Summit: Mass publishing is the lowest form of value the internet can provide you. Relying on a content publishing model for lead generation, and relationship building will not give you the sustainable, or scaleable competitive advantage you need to succeed in this new world of infinite noise. Nobody cares about your content because youve missed the true reason people consume content, because it fulfills their inner purpose. Learn what the five pillars are and why they must be new foundations for the future marketing organization. Maloney-3P Track
Maloney-3P TrackBOLO Conference
油
This document discusses the challenges that traditional advertising agencies face in adapting to the digital marketing landscape. Some key points:
1) Advertisers and agencies apply traditional practices without understanding digital norms, creating inefficiencies.
2) The digital space requires different skills, talent is scarce, and relationships between costs have changed.
3) Agencies must determine the right service model for their clients' needs around production, strategy, buying, and more.
4) Compensation models are moving from retainer-based to include more performance incentives and output-based scopes of work.A look at client-agency relationships.
A look at client-agency relationships. Mark Linder
油
A look at how the business partnership between client and agency has been more shaped by the media and business model, than advertising proposition. Keynote at National eMedia Conference, Helsinki, 2007 Mark Linder, WPPThe evolution of client-agency relationships
The evolution of client-agency relationshipsMark Linder
油
Overview of the evolution of the agency-client relationship in the context of the socialization of media
Helsinki National eMedia Conference KeynoteSocial Banking
Social BankingFadi Khater
油
I wrote this article for Banker Middle East magazine's June issue.
It highlights the need and benefits of digital marketing for banks sighting a few case studies, references and ideas.Digital Dealer 23 - Settling the Traditional v Digital Debate
Digital Dealer 23 - Settling the Traditional v Digital DebateDave Spannhake
油
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad dollars. A greater and greater number of consumers began spending the majority of their car buying process researching online and started visiting fewer dealerships, which has made it vital to understand how and when consumers make a decision to buy. Its time to think differently traditional versus digital its time to end the debate.Basics Of Online Advertising
Basics Of Online AdvertisingArpit Dhariwal
油
This document discusses the benefits of online advertising. It explains that online advertising allows for better targeting of ads to specific audiences, more accurate measurement of return on investment, and less wasted spending. It also notes that online advertising enables user engagement, immediate response to customers, and tailoring of messages. The document provides examples of advertising methods like search engine marketing, social media marketing, email marketing, and affiliate marketing. It concludes with two case studies on how Nike and Dell successfully used these online advertising strategies.Digital Dealer 22 - Building a Budget Around Today's Now Buyer - 2017-04
Digital Dealer 22 - Building a Budget Around Today's Now Buyer - 2017-04Dave Spannhake
油
This document discusses building a marketing budget around "Now Buyers", who make up 0.4% of the population purchasing a new vehicle each month. It recommends focusing digital marketing efforts on influencing this group by driving traffic to dealership websites, optimizing search engine marketing and search engine optimization, measuring shopper behavior through analytics, and leveraging content and intent marketing across paid search, social media, and third-party sites. Traditional and stimulus-focused spending should complement manufacturer demand and focus on frequency, reach and cost-per-thousand impressions. The overall goal is increasing sales while reducing the average $616 marketing cost per vehicle sold.Invite media playbook
Invite media playbookAdCMO
油
The document provides an overview of the display advertising ecosystem and strategies for optimizing campaigns on Invite Media's platform. It discusses key concepts like audience buying, real-time bidding, ad networks, exchanges, and DSPs. It also outlines Invite Media's services for advancing strategies around the consumer journey, real-time bidding, and generating insights. The document provides guidance on components for success, getting started, consolidating buys, and optimizing campaigns.Invite media playbook report
Invite media playbook reportAdCMO
油
The document provides an overview of the display advertising ecosystem and strategies for optimizing campaigns on Invite Media's platform. It discusses key concepts like audience buying, real-time bidding, ad networks, exchanges, and DSPs. It also outlines Invite Media's services for advancing strategies around the consumer journey, real-time bidding, and generating insights. The document provides guidance on components for success, getting started, consolidating buys, and optimizing campaigns.Digital marketing strategy playbook
Digital marketing strategy playbookAdCMO
油
The document provides an overview of the display advertising ecosystem and strategies for optimizing campaigns on Invite Media's platform. It discusses key concepts like audience buying, real-time bidding, ad networks, exchanges, and DSPs. It also outlines Invite Media's services for advancing strategies around the consumer journey, real-time bidding, and generating insights. The document provides guidance on components for success, getting started, consolidating buys, and optimizing campaigns.Ms inspire odr02_digital-marketing-growth
Ms inspire odr02_digital-marketing-growthChristi Olson
油
The document discusses how digital experiences and online searches are increasingly important parts of buyers' journeys, with 70% of buyers beginning their purchase process with an online search. It then provides tips and resources for using Microsoft tools like Bing Ads, the Digital Commerce and Campaign Network (DCCN), and LinkedIn Marketing Solutions to reach customers online at different stages of their purchase process and drive sales. Key statistics are presented on the growth of e-commerce and importance of having a comprehensive digital strategy to engage customers across online channels.HatlingFlint KNOW Series
HatlingFlint KNOW SeriesFlint Group
油
This presentation is from the KNOW series, featuring Josh Lysne, Eric Piela and Tony Franklin. Topics included social media, engage marketing and online media.Real estate lead generation how to build a pipeline using social media
Real estate lead generation how to build a pipeline using social mediaThe Big Unit
油
The Digital revolution has brought massive changes in businesses operations around the world. Real estate was no exception too. Just like people search for information online, the digital revolution has brought changes in the way properties are bought and sold. If you want to get more information regarding real estate lead generation campaigns then visit our website. Read more: https://thebigunit.com.au/real-estate-lead-generation-how-to-build-a-pipeline-using-social-media/MetricsBeyondTheClick_BestPractices
MetricsBeyondTheClick_BestPracticesChris Rash
油
This document discusses moving beyond click-through rate (CTR) as the primary metric for measuring online advertising success. It provides examples from various campaigns that show clicks accounting for only 1-6% of impressions, while view-throughs make up 94-99%. New ways of measuring are suggested, such as developing on-site conversions, attributing downstream engagement and traffic growth, and tracking interactions beyond the initial click. Tools for more comprehensive measurement include third-party ad servers, analytics platforms, and solutions that can connect impressions to offline actions via geo-location data. The key takeaways are to identify desired behaviors as metrics, replace CTR with acquisition and engagement rates, optimize against the metrics that reflect intended outcomes, and leverageMnSearch Summit 2018 - Purna Virji From Search to Audiences: 3 Powerful St...
MnSearch Summit 2018 - Purna Virji From Search to Audiences: 3 Powerful St...MnSearch, The Minnesota Search Engine Marketing Association
油
Learn best practices and advanced optimization tips for In-Market Audiences, as well as Custom audiences in this actionable, tactical session from Microsofts Purna Virji.
Beyond optimization tips, shell go into detail about MSFTs brand spanking new Microsoft Audience Network that just launched on May 3rd.MnSearch Summit 2018 - Purna Virji From Search to Audiences: 3 Powerful St...
MnSearch Summit 2018 - Purna Virji From Search to Audiences: 3 Powerful St...MnSearch, The Minnesota Search Engine Marketing Association
油
Recently uploaded (20)
PRGTUG Meeting: Lost in Data? Let's Chart the Way Out!
PRGTUG Meeting: Lost in Data? Let's Chart the Way Out!Stanislava Tropcheva
油
Tableau User Group (PRGTUG) Meeting:
Lost in Data?
Let's Chart the Way Out!
27th February 2025
Herding behavior Experimental Studies --AlisonLo
Herding behavior Experimental Studies --AlisonLoAlisonKL
油
My experimental studies on information cascades and herding behavior, comparing Bayesian belief updating with other behavioral heuristics that account for the observed behaviors9th Edition of International Research Awards
9th Edition of International Research Awardssciencereviewerview
油
9th Edition of International Research Awards |28-29 March 2025 | San Francisco, United States
The International Research Awards recognize exceptional research contributions, innovation, and excellence across various fields. This prestigious award honors outstanding researchers, scientists, and scholars who have made significant impacts in their respective disciplines, fostering a culture of innovation and discovery.ev3-software-tutorial-dc terminologia en ibgles.ppt
ev3-software-tutorial-dc terminologia en ibgles.ppthectormartinez817322
油
en ingles esta prressetnacion es muy buena lasdla lkaskl siempreew aaslkd llasaslas as asasd lk aslk al kjal kj allksValkey 101 - SCaLE 22x March 2025 Stokes.pdf
Valkey 101 - SCaLE 22x March 2025 Stokes.pdfDave Stokes
油
An Introduction to Valkey, Presented March 2025 at the Southern California Linux Expo, Pasadena CA. Valkey is a replacement for Redis and is a very fast in memory database, used to caches and other low latency applications. Valkey is open-source software and very fast.
PRGTUG: Lost in Data? Let's Chart the Way Out!
PRGTUG: Lost in Data? Let's Chart the Way Out!Stanislava Tropcheva
油
Prague Tableau User Group (PRGTUG) Meeting:
Lost in Data?
Let's Chart the Way Out!
27th February 2025
50-Database Efficiency 101 Understanding and Implementing PostgreSQL Indexes....
50-Database Efficiency 101 Understanding and Implementing PostgreSQL Indexes....Doug Ortiz
油
Understanding and Implementing PostgreSQL Indexes
Globalwits Global Standard Quotation 2025
Globalwits Global Standard Quotation 2025AvenGeorge1
油
Globalwits GTIS6.0, the next-generation foreign trade big data analysis tool, covering 50%+ of global trade volume across 82 countries, 6 continents, and 255 trade databases. Designed to empower businesses with actionable insights, GTIS6.0 combines real-time analytics, AI-driven decision-making, and multi-dimensional intelligence to transform your global trade strategy.
Why Choose GTIS6.0?
Comprehensive Data Coverage
Track 100+ processing parameters, including buyer/supplier details, pricing trends, trade routes, and more.
Access real-time customs transaction data with 24/7 updates across 255 global trade databases.
Advanced Analytics & Visualization
Leverage RFM analysis, price interval tracking, and supply chain breakdown tools.
Generate customizable, business-grade reports with interactive charts (histograms, heatmaps, relational graphs).
Precision Targeting & Efficiency
Millisecond-level search speed powered by ElasticSearch and Hadoop technologies.
Identify high-potential markets and customers through multi-layered trade relationship mapping (up to 8 layers).
Seamless Integration & Resource Optimization
Bridge transaction data, public records, and business insights in one platform.
Utilize the Quality Supply-Demand Resource Sharing Platform to connect with verified buyers/suppliers worldwide.
Key Features:
Market Analysis: Visualize regional trade trends, product cycles, and competitor landscapes.
Customer Profiling: Evaluate buyer strength via procurement frequency, transaction value, and RFM metrics.
Decision-Maker Access: Retrieve official emails, LinkedIn profiles, and direct contacts to accelerate negotiations.
Dynamic Pricing Strategy: Analyze global price ranges and terms of trade for science-based quotations.
Real-Time Alerts: Monitor shifts in customer demand, partner changes, and supply chain risks.
SEO-Optimized Keywords:
Global Trade Data Analytics Tool, GTIS6.0 System, Foreign Trade Intelligence, Customs Data Insights, B2B Market Research, Supplier and Buyer Analysis, RFM Metrics, Trade Relationship Mapping, Globalwits Solutions, International Trade Optimization
Globalwits Your Partner in Data-Driven Success
As the global standard for trade data, Globalwits bridges the gap between raw data and strategic decisions. Whether analyzing macro trends, profiling customers, or optimizing pricing, GTIS6.0 delivers unparalleled accuracy, speed, and depth.
Contact Us Today to Revolutionize Your Trade Strategy!
Director WhatsApp: +86 171 402 01001
Director Email: anyuchen@globalwits.comMTC Supply Chain Management Strategy.pptx
MTC Supply Chain Management Strategy.pptxRakshit Porwal
油
Strategic Cost Reduction in Medical Devices Supply Chain: Achieving Sustainable Profitability
BEST MACHINE LEARNING INSTITUTE IS DICSITCOURSES
BEST MACHINE LEARNING INSTITUTE IS DICSITCOURSESgs5545791
油
Machine learning is revolutionizing the way technology interacts with data, enabling systems to learn, adapt, and make intelligent decisions without human intervention. It plays a crucial role in various industries, from healthcare and finance to automation and artificial intelligence. If you want to build a successful career in this field, joining the Best Machine Learning Institute In Rohini is the perfect step. With expert-led training, hands-on projects, and industry-recognized certifications, youll gain the skills needed to thrive in the AI-driven world. If you are interested, then Enroll Fast limited seats are available!
When Models Meet Data: From ancient science to todays Artificial Intelligence...
When Models Meet Data: From ancient science to todays Artificial Intelligence...ssuserbbbef4
油
A presentation about Data and Machine LearningThe Marketability of Rice Straw Yarn Among Selected Customers of Gantsilyo Guru
The Marketability of Rice Straw Yarn Among Selected Customers of Gantsilyo Gurukenyoncenteno12
油
IMR PaperDesign Data Model Objects for Analytics, Activation, and AI
Design Data Model Objects for Analytics, Activation, and AIaaronmwinters
油
Explore using industry-specific data standards to design data model objects in Data Cloud that can consolidate fragmented and multi-format data sources into a single view of the customer.
Design of the data model objects is a critical first step in setting up Data Cloud and will impact aspects of the implementation, including the data harmonization and mappings, as well as downstream automations and AI processing. This session will provide concrete examples of data standards in the education space and how to design a Data Cloud data model that will hold up over the long-term as new source systems and activation targets are added to the landscape. This will help architects and business analysts accelerate adoption of Data Cloud.Doing data the Netflix way - Satya Kunapuli
- 1. Doing Data the NFLX way Satya Kunapuli July 2017
- 2. Half the money I spend on advertising is wasted; trouble is I dont know which half John Wanamaker Father of modern advertising and pioneer in modern marketing
- 5. 100 members worldwide 45 MILLION view hours per year BILLION
- 9. ?
- 11. y = f(x)
- 13. Co-relation is NOT causation!
- 15. CPA Click-through rates Conversion rates Media mix modeling etc. Traditional Marketing is co-relational
- 16. *Figure from Google Analytics Method Definition Last Touch Conversion credit is given to the last impression/click Equal Attribution Same conversion credit is given to all the impressions the users were exposed to Attributions do not capture causality
- 24. Burst & Delay tests Spend mix tests
- 30. Auction Creative CCreative BCreative A AdIndividual Bid Netflix Advertiser A Advertiser B Advertiser C Bid Bid Bid
- 31. The future will be a partnership between humans and machines
- 32. Recap
- 33. Thank you.