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Jethro Sercombe
@jethrosercombe
linkedin/jethrosercombe
Doing good
in design
Doing Good In Design - Jethro Sercombe
Doing Good In Design - Jethro Sercombe
Doing Good In Design - Jethro Sercombe
Designing for an Independent
Future/Job Hive
Homestretch
Doing Good In Design - Jethro Sercombe
www.homefornow.org.au
Headspace Pilbara
The Pilbara
Doing Good In Design - Jethro Sercombe
Doing Good In Design - Jethro Sercombe
Doing Good In Design - Jethro Sercombe
Doing Good In Design - Jethro Sercombe
Doing Good In Design - Jethro Sercombe
Doing Good In Design - Jethro Sercombe
Doing Good In Design - Jethro Sercombe
Doing Good In Design - Jethro Sercombe
Doing Good In Design - Jethro Sercombe
Doing Good In Design - Jethro Sercombe
Doing Good In Design - Jethro Sercombe
Doing Good In Design - Jethro Sercombe
Doing Good In Design - Jethro Sercombe
How do you turn up?
Coercive
Forced through threat of harm –
physical but also, financial, or
social rejection
Reward
If you do x you will get y
(also I can withhold y)
Legitimate
Power from a role – boss, king,
policeman. But also social
norms.
Referent
Charisma – people like you
or want to be like you
Informational
The information available
for decision making
Expert
Knowledge and skills that
someone else needs
POWER
French and Raven
(1960, 2008)
Does a fish know it is wet?
Doing Good In Design - Jethro Sercombe
Doing Good In Design - Jethro Sercombe
MoreParticipantPower
Facilitator
MoreDesignerPower
Translator
Curator Activist
Advocate
Power over the design outcome
Where can designers do good?
Louise Sergeant, TODAY, 2018
Doing Good In Design - Jethro Sercombe
Ethical Design Hierarchy Ind.ie (2017) https://2017.ind.ie/
The
Uber
of…
The
Airbnb
of…
Insurance Healthcare Childcare
Doing Good In Design - Jethro Sercombe
Your
Idea
First order effect
Second order effect
Implications
Futures Wheel
It’s the edge cases at
scale that decide if
you are the good guy
or the bad guy
Be a fish that knows it is
saturated.
Jethro Sercombe
@jethrosercombe
linkedin/jethrosercombe
T. Hanks

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Doing Good In Design - Jethro Sercombe