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Dojo Interactive Public 際際滷 deck

Joseph Gabriel
Joseph Gabriel

We help multinational companies boost retention and recruiting power by providing a dynamic language learning service that will help them be part of the team.

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Joe Gabriel, CEO joe@letsdojo.com
THE ESSENTIALS B2B Expat market Sales Model: Annual corporate subscription Scalable, all about execution Riding on strong EdTech trends Move fast urgent need for retention
Dojo Interactive Public 際際滷 deck
Dojo Interactive Public 際際滷 deck
Multinationals like LEGO spend millions of dollars every year to recruit top foreign talent Newcomers love their new jobs but dont feel at home, and arent able to blend in, because they dont speak Danish DOJO is built with expats in mind, using personalized language learning for faster results Improved integration Higher Retention Greater employee satisfaction
Local group employs 500K+ global employees Target segment: Multinationals & Expats B2B
Marketing & Sales Channel: Access to multinationals through strategic partnerships
Scalable: Regional & International growth potential
* *PD: PROFESSIONAL DEVELOPMENT
LANGUAGE STRATEGY FOR CORPORATE SUCCESS Organizations need a language strategy. Its so fundamental and it drives the way that their global teams interact. Without appropriate levels of language skills, communication and performance suffer. A language strategy coupled with detailed training programs is akin to any technology or software people are trained in. People wont flinch to make sure that their employees have the right tools and technology. Language is no different. Companies like IBM have dedicated people working on their language strategy, and part of the reason is that they have 420,000 employees, representing 184 languages and 96 nationalities in many markets worldwide. They spend millions of dollars doing it and they have to. But they also save millions of dollars by equipping their employees to perform well in English or another relevant language. If you have people who are intelligent about language, know how to manage, and know how to think about it at all levels in an organization, it can become an amazing asset. Source: Harvard Business School, Language Investments Pay Big Dividends for Global Companies, 2014
STRATEGIC BEACHHEAD MULTINATIONALS & EXPATS IMPROVE JOB RETENTION PRIMARY TARGET SEGMENT: OTHER POSSIBILITIES: REFUGEES IMPROVE INTEGRATION HIGHER EMPLOYMENT HIGH SOCIAL IMPACT EXPAT HEALTH CARE PROVIDERS IMPROVE HEALTH CARE QUALITY
MARKET POSITION One-size fits all Personalized Classroom model E-learning Personal tutors 2015-2016 pivotB2C B2B $45M/Series D to pivot to B2C personalization
Dojo Interactive Public 際際滷 deck
G2M FAST: Creating your own content is expensive and slow. Curating the best content from our content partnerships is FAST INTELLIGENT SYSTEM: Deconstructs, analyzes, and reconstructs content based on Individual goals and interests OUR SECRET SAUCE: speakdanish.dk
Dojo Interactive Public 際際滷 deck
Dojo Interactive Public 際際滷 deck
ONE SIZE FITS ALL PERSONALIZED, ADAPTIVE CONTENT SOCIAL
SOLUTION: NOW & FUTURE CURRENT 4TH WORKING PROTOTYPE ITERATIVE: DIRECT USER FEEDBACK VALIDATED METHODOLOGY: INSTRUCTION & ASSESSMENTS DEV PLAN & WIREFRAMES PERSONALIZED LANGUAGE LEARNING COMING SOON GAMIFICATION CULTURAL ELEMENTS MORE PERSONALIZATION LAYERS
2 Hours here was more fun and engaging than the 2 hours I spent in class yesterday.-Bettina, USA, LEGO Education Youre not just teaching language, youre selling Denmark as a country. -Marius, Romania, LEGO Toolmaker I go to class because I have to, not because I want to. This is a nice change. -Leonardo, France, LEGO Designer
Co-designed: 30 online university courses 11 educational software platforms Pitched & sold Professional Development to Nike & US Navy (B2B) Coached & Consulted: 2000+ language learners
PROOF OF: PROOF OF CONCEPT + TECH: VALIDATING WITH LEGO PROOF OF SCALABILITY IN SALES + DELIVERY: PROOF OF PRODUCT MARKET FIT Next 10 months LEGO Ecco Region Syddanmark Semco Work.Live.Stay
HOW TO SELL LEADS FROM: Work.Live.Stay. Client Referrals Relocation agencies DIRECT SALES: Early stage sales strategy: 1 Salesperson HR directors & relocation specialists CLOSE AT LEAST: 5 Clients/Quarter Inform B2B sales cycles
Joe Gabriel, CEO joe@letsdojo.com

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Dojo Interactive Public 際際滷 deck

  • 2. THE ESSENTIALS B2B Expat market Sales Model: Annual corporate subscription Scalable, all about execution Riding on strong EdTech trends Move fast urgent need for retention
  • 5. Multinationals like LEGO spend millions of dollars every year to recruit top foreign talent Newcomers love their new jobs but dont feel at home, and arent able to blend in, because they dont speak Danish DOJO is built with expats in mind, using personalized language learning for faster results Improved integration Higher Retention Greater employee satisfaction
  • 6. Local group employs 500K+ global employees Target segment: Multinationals & Expats B2B
  • 7. Marketing & Sales Channel: Access to multinationals through strategic partnerships
  • 10. LANGUAGE STRATEGY FOR CORPORATE SUCCESS Organizations need a language strategy. Its so fundamental and it drives the way that their global teams interact. Without appropriate levels of language skills, communication and performance suffer. A language strategy coupled with detailed training programs is akin to any technology or software people are trained in. People wont flinch to make sure that their employees have the right tools and technology. Language is no different. Companies like IBM have dedicated people working on their language strategy, and part of the reason is that they have 420,000 employees, representing 184 languages and 96 nationalities in many markets worldwide. They spend millions of dollars doing it and they have to. But they also save millions of dollars by equipping their employees to perform well in English or another relevant language. If you have people who are intelligent about language, know how to manage, and know how to think about it at all levels in an organization, it can become an amazing asset. Source: Harvard Business School, Language Investments Pay Big Dividends for Global Companies, 2014
  • 11. STRATEGIC BEACHHEAD MULTINATIONALS & EXPATS IMPROVE JOB RETENTION PRIMARY TARGET SEGMENT: OTHER POSSIBILITIES: REFUGEES IMPROVE INTEGRATION HIGHER EMPLOYMENT HIGH SOCIAL IMPACT EXPAT HEALTH CARE PROVIDERS IMPROVE HEALTH CARE QUALITY
  • 12. MARKET POSITION One-size fits all Personalized Classroom model E-learning Personal tutors 2015-2016 pivotB2C B2B $45M/Series D to pivot to B2C personalization
  • 14. G2M FAST: Creating your own content is expensive and slow. Curating the best content from our content partnerships is FAST INTELLIGENT SYSTEM: Deconstructs, analyzes, and reconstructs content based on Individual goals and interests OUR SECRET SAUCE: speakdanish.dk
  • 17. ONE SIZE FITS ALL PERSONALIZED, ADAPTIVE CONTENT SOCIAL
  • 18. SOLUTION: NOW & FUTURE CURRENT 4TH WORKING PROTOTYPE ITERATIVE: DIRECT USER FEEDBACK VALIDATED METHODOLOGY: INSTRUCTION & ASSESSMENTS DEV PLAN & WIREFRAMES PERSONALIZED LANGUAGE LEARNING COMING SOON GAMIFICATION CULTURAL ELEMENTS MORE PERSONALIZATION LAYERS
  • 19. 2 Hours here was more fun and engaging than the 2 hours I spent in class yesterday.-Bettina, USA, LEGO Education Youre not just teaching language, youre selling Denmark as a country. -Marius, Romania, LEGO Toolmaker I go to class because I have to, not because I want to. This is a nice change. -Leonardo, France, LEGO Designer
  • 20. Co-designed: 30 online university courses 11 educational software platforms Pitched & sold Professional Development to Nike & US Navy (B2B) Coached & Consulted: 2000+ language learners
  • 21. PROOF OF: PROOF OF CONCEPT + TECH: VALIDATING WITH LEGO PROOF OF SCALABILITY IN SALES + DELIVERY: PROOF OF PRODUCT MARKET FIT Next 10 months LEGO Ecco Region Syddanmark Semco Work.Live.Stay
  • 22. HOW TO SELL LEADS FROM: Work.Live.Stay. Client Referrals Relocation agencies DIRECT SALES: Early stage sales strategy: 1 Salesperson HR directors & relocation specialists CLOSE AT LEAST: 5 Clients/Quarter Inform B2B sales cycles