Dole Peel then Play

Apr 29, 20100 likes211 views

This creative brief outlines a campaign to promote fruits and vegetables to children ages 5 to 7. It acknowledges that this digital native target group interacts with media differently than older generations. The campaign will position fruits and vegetables as fun, exciting snacks by rewarding children with gaming incentives for eating them. This strategy aims to make fruits and vegetables the requested snack option over less healthy alternatives.

This document provides an overview of basic Git commands and concepts: - Git is a distributed version control system that allows developers to work locally without an internet connection and includes built-in backup of repositories. - Common Git commands are demonstrated for initializing and cloning repositories, tracking and committing changes, branching, merging, and more. - The document also discusses installing Git on various platforms and using GUI tools to help visualize repositories and histories.

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This document discusses how to set up a remote Linux desktop using SSH and X11 forwarding. It provides instructions for enabling X11 forwarding on an Ubuntu Linux server and Linux client. It also provides steps for installing Xming on a Windows client to enable X11 forwarding over SSH. This allows running graphical desktop applications on the remote Linux server and viewing them on the local client machine.

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This document provides a pitch for an app called Veggie Mate, which is designed to make it easier for parents and caregivers to get children to eat vegetables. The app would allow users to select vegetables they want the child to eat, and then generate meal ideas presented as pictures of the vegetables shaped like characters or toys. It is intended as a fun way to get kids to eat vegetables without tricks or bribery. The target audience is parents, nannies and others caring for kids, and it would be marketed on children's television networks and in schools. There is currently no similar app available.

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The document outlines HAL's avocado strategy and implementation plan for 2009/2010. The key objectives were to expand consumer usage of avocados by demonstrating their versatility, and to give consumers confidence by showing how to incorporate avocados into meals via recipes and highlighting their health benefits. The strategy involved a "Add an Avo" communications message alongside food inspiration content on television, in magazines, and online to inspire consumers to add avocados to their meals. HAL planned television sponsorships, in-show integrations, online support, and magazine placements targeting mothers and those interested in food and health.

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This document provides 10 tips for reducing added sugars in a child's diet: 1) Serve small portions of sweet treats instead of banning them completely. 2) Replace sugary drinks like soda with water, 100% juice, or fat-free milk. 3) Shop at checkout lanes without candy displays to avoid temptation. 4) Use praise instead of sweets as rewards for good behavior. 5) Make fruit the everyday dessert instead of high-calorie options.

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Dole uses a multi-pronged approach to promote its leafy vegetables, including brand strength built over decades, ongoing agricultural and operational innovation, sustainability initiatives, and customer support. It leverages various marketing channels such as digital media, social media, mobile apps, direct mail, and in-store communications. Dole has over 925k fans across its Facebook pages and uses mobile and social media to support traditional retail programs, driving increased engagement and sales.

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Here are the answers to the matching activity on page 16: Column 1 Column 2 Column 3 Fresh orange orange slices orange juice Fresh apple applesauce dried apples Fluid milk canned milk powdered milk Steak beef stew dried beef Fresh corn canned corn corn meal Page 17: Have students identify the different forms of the same foods in the pictures. Answers: Fresh broccoli, frozen broccoli, canned broccoli Fresh peaches, dried peaches, peach pie Fresh green beans, canned green beans, green bean casserole Fresh carrots, baby carrots, carrot cake Fresh strawberries, frozen strawberries, strawberry jam

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Dole Peel then Play

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9. pick bite peel play Creative Brief : Dole Fruits and Vegetables Consumer problem Fruits and vegetables are boring and not as exciting as other food or snack choices. ��The medium is the message.�� Objective We want to make fruits and vegetables the snack re- In this evolving digital world, more and more people are living their quested by our target and their mothers. lives through backlit screens. As with media changes before it such as the switch from radio to television, the switch from printed and Target traditional media to innovative and digital is inevitable. Children ages 5 to 7 who are growing up in the digital world and are somewhat picky eaters and their parents. In this Dole campaign, the target is 5 to 7 year olds who have always grown up with a computer at their fingertips. These digital natives Insight don��t interact with a print world but rather need to be communicated The desire to satisfy your hunger and need to be enter- with in their interactive vernacular and in new innovative media that tained. is part of their world. Consumer Benefit/Message This incentive-based better nutrition program will provide concrete Fruits and vegetables are and lead to fun. gaming rewards for reinforced healthy eating habits. Support Dole will reward you with fun and games for the more fruit you eat. Tone What is the tone and manner of the brand? Young, Cute and Fun

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