Dom dwight social_speakeasy_presentation_june_2014
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Dom Dwight, Brand Communications Manager at Bettys & Taylors of Harrogate shares his experiences of creating social content for the Yorkshire Tea and Taylors Coffee brands, with next to no budget.
Dom dwight social_speakeasy_presentation_june_2014
- 1. 1 Social media content strategy 2014 Lucy Wren Creating inspirational social content Social Speakeasy In discussion with Dom Dwight, Coffee Enthusiast and Brand Communications Manager at Bettys & Taylors of Harrogate
- 2. When Monday leaves you feeling blue, when your boss has a rage that you cant subdue, youll likely see his point of view if you just sit down and have a brew From the #teasong by Yorkshire Tea
- 3. Dom Dwight Brand Communications Manager at Bettys & Taylors of Harrogate brought a new flavour to the June Speakeasy. With a great deal of humour, he shared his experiences of creating inspiring social content for the Yorkshire Tea and Taylors Coffee brands on next to no budget (with a little help from some celebrity friends). Take a seat and enjoy Doms presentation
- 4. @domdwight
- 5. Logic will get you from A to Z. Imagination will get you everywhere.
- 6. Culture eats strategy for lunch.
- 7. Good content can come from anywhere.
- 13. #teasong
- 18. 1. Know yourself To thine own brand identity be true said Hamlet (almost)
- 19. 2. Know your audience
- 20. 3. Build it in, dont bolt it on.
- 21. (that goes for measurement too)
- 22. 4. Feed the conversation, dont own it.
- 23. with the aforementioned little things
- 24. (some of which grow into big things)
- 25. And a few home runs
- 26. Like a tea party on the Orient Express
- 27. with a megastar on board
- 28. although we nearly missed these gems!
- 29. And then theres 岳鞄庄壊
- 30. But if you build it, they will come is a bad strategy
- 31. And lets not forget 岳鞄庄壊
- 32. Or these
- 35. Keep in touch - @domdwight Thanks!
- 36. Join us at the next Social Speakeasy Just ping us at: