Domain awareness refers to understanding a website's domain history and how it impacts the domain's authority and success. Search engines develop historical profiles of domains to assess how much they can trust them. If a domain suddenly changes in a way that doesn't match its history, like gaining poor quality links, search engines may downgrade it or put it in a "sandbox" until the changes can be evaluated. Being aware of factors like a domain's age, backlinks, and past content allows marketers to develop strategies that avoid signals which could trigger penalties.
4. What Is Domain Awareness?
The act of making oneself knowledgeable of a
websites domain history and understanding
how the history impacts the domains
authority and success on the internet.
Domain Awareness
6. Importance of Domain Awareness
Just like a credit score indicates to a loan
company a persons history on how well they
manage their finances. Search Engines score
and develop a historical profile on a domain.
This profile is then used to assess how well
they can trust a domain.
Domain Awareness
7. Importance of Domain Awareness
If a domain has a historical profile of having poor
quality content that never gets linked to, the search
engines keep track and update the domains profile.
Sometimes the search engine receives signals that
dont reflect the domains historical profile. In this
cases, warning signals are activated and the search
engines algorithms work to assess if the changes are
spam related or not.
Domain Awareness
8. Importance of Domain Awareness
Typically when this happens in Google for example. You
will notice what many refer to as the Google Dance or
often a domain will disappear from the search rankings
to what is called the sandbox.
Anytime a domains historical profile is suddenly
changed. You will notice shifts in search engine
rankings. So, before you create any SEO or backlinking
campaign. Learn everything you can about its history.
Domain Awareness
9. Importance of Domain Awareness
Domain Awareness puts you at an advantage. It
allows you to develop a promotion strategy that
avoids or reduces the amount of signals that would
cause your domains to be sandboxed or de-indexed.
Domain Awareness
11. 8 Important Awareness Factors
Domain Age
Number Root Linking Domains
Types Of Backlinks
Quality Of Backlinks
Frequency Of Backlinks
Google Page Rank
Cache Date
Historical Content
Domain Awareness
12. Whats Was Covered
What is Domain Awareness
Importance of Domain Awareness
8 Important Awareness Factors
Domain Awareness