Donor database-101
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際際滷s from Staci Lowell's "Donor Database Management 101" program at Foundation Center Cleveland on March 26, 2015.
Donor database-101
- 4. Get creative! Focus on donors
- 10. Direct Mail Incomplete/Inaccurate addresses Electronic Mail No email/inaccurate email addresses Major Gifts Lack of contact details Bequests No birthdate Grant Seeking Incorrect deadlines; lack of contact details Corporate Partnerships No contact name
- 19. Your database is your key to building a relationship with your donors Successful not for profits are data-driven You can use your data to create actionable insights Your data will tell you whats working and whats not You can use your database to track ROI Enables sophisticated segmentation You can create workflows, simplify administration and automate some tasks